MySpace just recently launched MySpace Music, a new service that lets users create their own playlists of songs, and offers a huge catalog of millions of major label and independent label songs to stream on demand. It’s going to be a very big and popular service. You’ve probably heard about it.
What you may or may not have heard about is the advertising program that MySpace announced just before the launch of MySpace Music. While it is geared toward bands to help promote themselves, since MySpace is such a great tool for them to do so, there is no reason that any small business can’t utilize the same program.
It is a self-serve ad program that allows users to create their own banner ads easily, and then target them toward the audience that they wish. You can narrow your campaign down by gender, geographical area, or age, based on information that users supply on their profile pages.
Users can use MySpace’s new tool to track their ads’ performance, and control how much they spend on any campaign. There is a minimum of $25, but you can spend as little as that, and up to $10,000, and you only pay when your ad is clicked on.
It is true that Facebook has stolen a lot of MySpace’s thunder in the social networking game, but MySpace is still very popular, and will probably grow more now that MySpace Music has been launched. Since lovers of just about every kind of music can find something they like with MySpace Music, they should make up just about every demographic you could possibly want to go after with your advertising campaign.
It’s worth considering, is it not?