AdWords Lets Businesses Track Calls From Mobile Sites

Thanks to web-enabled mobile devices, mobile advertising has been on the rise. Many businesses are integrating mobile ads into their marketing campaigns, and it has proven to be profitable. 

The introduction of click-to-call features from Google specifically, have brought half a million customers since the feature was introduced a year ago.

There are two methods used by companies: click-to-call, where customers can click on the ad, and it will make the phone call to the call center, or by simply having the phone number on the website. 

The first method is easier to track than the latter; the click-to-call method can be measured by the campaign report, but it is more difficult to track phone calls made by customers who click on the number from the website.

With a new metric introduced for AdWords, advertisers can track calls made by customers who access the web and click on the phone number from their mobile device. The feature will allow advertisers and agencies to gain better information on how well their ads work.

John Sutton, VP of Online Marketing at Red Ventures, explains how the company benefits from this feature, as shared in a Google blog post. “Now, every advertiser can get full insight into calls generated from their AdWords spend on mobile devices, directly inside the AdWords interface and at a very granular level.” 

He notes that there are many new benefits to AdWords advertisers that “don’t have the capability required to produce unique keyword or ad level phone numbers on their mobile websites.”

Google has some helpful tips on setting up a mobile site with a phone number in the AdWords help center.