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[2004-05-27] Confession Of An Internet Marketing Expert! Do you really believe that there are people making VERY comfortable livings selling stuff over the Internet? Or do you believe that they're just a bunch of fakes who'll tell you ANYTHING just to get your money? [2004-05-27] 35% Revenue Increase… from Your Website! 2 Golden Rules for an Engaging Website 35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! [2004-05-25] Doing Business Online - Private B2B Exchanges Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation. [2004-05-25] How to Generate Instant Credibility with Clients and Customers To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how to use these reactions to your advantage. [2004-05-24] 6 Ways Small Businesses Can Survive In A Crazy Economy Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. [2004-05-24] The Virtual Assistant As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages. [2004-05-24] 4 Softly-Whispered Secrets to Write A Solution-Savvy Sales Letter to Turn Prospective Clients into Paying Clients Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly- whispered secret that says their sales letters should sell solutions, not services, to yield the best results. [2004-05-19] How To Find the Best Merchant Account For Your Business What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal that suits your business. You'll be able to compare apples to apples and have a clear picture of what the merchant account will cost you. [2004-05-19] Write Press Releases That Dazzle When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting. [2004-05-19] Cutting Down Your Trade Show Budget Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they're hot contenders for elimination. [2004-05-19] To Lead or Not to Lead? Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising.. [2004-05-17] Link to Get Traffic - Not Search Engine Rankings! There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign. [2004-05-17] Internet Marketing for Micro Businesses There are small businesses, and there are "micro" businesses. Micro business is a term I use, for example, to distinguish a small nail salon employing 3 or 4 people from a small manufacturing plant that employs 100 people. In conventional terms, both are small businesses. In reality, and certainly when it comes to marketing, they are worlds apart. [2004-05-17] How to Build 'Cool' into Your Company Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each has built newsworthiness into its product. And that is a major advantage for them in the marketplace. [2004-05-17] Five Tips for Trade Show Success on a Small Budget No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: [2004-05-17] Creating Great Charts for Persuasive Trade Show Presentations A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can. [2004-05-14] Who Says the Customer is Always Right? We all know the old adage, "The Customer is Always Right." If you are an online business owner or offline for that matter, you are on both sides of the subject almost everyday. [2004-05-12] Marketing with Email Newsletters Whether you are a B2B or B2C company, email newsletters can be an effective marketing tool to boost website traffic, increase product sales, and facilitate customer relationships. Unfortunately, many companies have recently abandoned their email newsletters, fearing non-compliance with the national CAN-SPAM act, or with various state anti-spam regulations. Your business can still enjoy the benefits of email newsletter marketing if you follow these key best practices. [2004-05-12] Building A Mailing List In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website. [2004-05-07] How To Accept Credit Cards On Your Website I'm going to show you how to quickly get set up to automatically accept credit card purchases on your site. In addition, I'll also be discussing the benefits of accepting: [2004-05-06] Cicadas and Brilliance In Marketing I have found another nugget of marketing brilliance that I want to share with aspiring entrepreneurs around the world. In this example of marketing brilliance, you will see how innovation and careful planning can result in a brilliant idea and resulting profits. [2004-05-05] 5 Tips on How to Create Winning Joint Ventures Partnerships can be one of the most rewarding and profitable methods used online for your business. I've worked on dozens of them with both big name as well as up and coming marketers and businesses. While some have not worked out, most have been beneficial to all parties involved. [2004-05-05] Tax Benefits of Incorporating If you operate a corporation, you can enjoy a number of tax advantages that generally aren't available to sole proprietorships and other forms of business. Here are some of the most significant tax benefits and advantages the IRS allows incorporated businesses. [2004-05-05] The Psychology of Urgency: Make Them Want It Now! "I'll think it over and get back to you." "Sure, we'll do that someday." "I need to check with my colleagues." "Give me a call next month, then we can set a date." [2004-05-05] Organizing Your Data to Write Better Copy Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next? [2004-05-05] How To Achieve Success With Your Own Money - Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. [2004-05-05] How to Brief a Marketing Agency A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary. [2004-05-05] 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old. [2004-05-04] Using Internet Direct Mail to Increase Your Company's Profits "I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail. [2004-05-04] Internet Yellow Page Ads - Are They Worth a Try? Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it's only a matter of time before many businesses will need to consider online advertising. [2004-05-03] PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers. |
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