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[2004-06-30] Top 5 methods to promote your website Don't make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site isn't enough, although it's an excellent first step. You need to be out there actively promoting it if you truly want to achieve revenue through your site. [2004-06-30] 15 Ways To Build Customer Loyalty (Excerpt from "How To Start Your Own Business") There was a time when customers were fiercely loyal. Today, however, customers seem to have a "what's in it for me" attitude, and will jump from one merchant to another to "find the best deal" or whatever will satisfy their needs at that moment. They do business on a one-way basis. Yet, there is always the lure of "customers for life" possibility. [2004-06-30] Four Tips for Learning What Customers Want When I think back to all the times I've missed opportunities in life because I was too afraid to ask potentially embarrassing questions, it makes me wonder how much more I could have learned and accomplished if only I'd had the nerve to ask more questions. [2004-06-30] Sorry!! No Proven Business Plan, No Six-Figure Income! It's true, so many people missed out on that Four, Five and even a Six Figure Income because they lacked a proven business plan, and were left scratching their heads wondering what the "hell" happened (pardon my French). So what exactly is a proven business plan and why is it so important you ask? Good question well let me tell you right now. [2004-06-29] Creating Marketing Fireworks If you live in a small town like mine on the Connecticut coast, you will spend Sunday evening watching fireworks, along with everyone else in town. Why is it that people love fireworks? [2004-06-28] QuickBooks Perspective: Is Doing Payroll Yourself Really Cheaper? So you've decided to do payroll yourself rather than outsource it. Welcome to the brave new world of complex rules and regulations at several governmental levels! Were you aware of the penalties and interest that can be assessed if you make your payroll tax deposits late - even by one day? How about the fact that you could be asked to file over forty different payroll tax returns over the course of a year? Ever hear of the "100% penalty?" [2004-06-28] QuckBooks – 3 Common Myths Have you seen the commercial on television that goes like this - "if you can write a check, you can use QuickBooks?" Well, it's true, but there's more you need to know. [2004-06-28] How to Make the Most of Your Website Copywriter Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't - a commercial imperative. [2004-06-28] Customer Service Finds A Home in Cyberspace Press 1 to get your balance. To make a payment, press 2. If you need additional assistance, please say "other" at the sound of the tone. [2004-06-28] Advertising Costs Getting Too High? Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. [2004-06-28] How To Stay One Step Ahead of the Google Dance It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services. [2004-06-24] How To Uncover Hidden, Profitable Niches in 3 Easy Steps Who else wants to discover the secret to finding profitable, hidden niches and creating a product that they desperately need? [2004-06-23] The 10 Cornerstone Principles of Marketing There are four parts to a marketing system and they rest on ten cornerstones. [2004-06-22] How to Profitably Run Your Affiliate Business Pretty much every week someone comes to me saying, "I am trying to promote affiliate programs. How can I increase my checks?" [2004-06-22] Positioning Your Business for Success As the plane lifts off, imagine yourself reclining comfortably in your first class seat. You're headed for San Francisco where you'll be met by a driver and whisked to a luxury hotel with views of the bay. The tab is being picked up by a company looking to buy your firm, and your biggest concern is how much cash and stock to ask for when you meet with the president of the company and the senior officers. Sound like a fantasy? [2004-06-21] Why Build a Niche Website? Larger is not necessarily better. Many people tell you to make tons of content but fail to explain exactly what quality content is. The biggest problem with growing extremely large is a complete loss of focus. [2004-06-18] How to Identify and Make the Most of Your Business's Special Something How much thought have you given to what's unique about your ebusiness... its competitive edge? Many new web entrepreneurs are in such a hurry to get their site up and running, they breeze past this extremely important question. [2004-06-18] Powerful Direct Marketing Numbers Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". [2004-06-17] Taking Your Small Business Online, Part I So, you want to take your business online, do you? Yet, you are, as we say in the south, standing there "like a calf looking at a new gate." You know you probably ought to go through it, but you're not sure what you'll find when you get on the other side. [2004-06-16] Forget the "What" - Focus on the "How" If there is one thing copywriters love to talk about it's "Features vs. Benefits." To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful copy struggle with the concept. [2004-06-16] Lights! Camera! PROFITS! A new trend has already begun to take hold on the Internet and you'd better take notice. The long-promised dream of using the Internet to broadcast television-like programming is finally here and, much like infomercials did in the early 1990's, it's taking off like a rocket among the marketing elite. [2004-06-15] Are You a Small Business Casualty? When a person knows and knows not that he knows. Teach him. [2004-06-11] Don't Discount Offline Business Opportunities So many people automatically think of Internet businesses first now days. Why? Because they're relatively cheap and quick to set up. What many don't seem to realize though, is that are still some golden opportunities in the offline world too. One such business can be started for less than $50, and can start earning you cash from the first day. [2004-06-11] Buyer Beware: Web Hosting, Registration, and Site Building "All in One" Package Nightmares Starting out in any type of online marketing or Internet business can be confusing and overwhelming. There are so many different aspects of a start-up: domain name registration and purchase, Web site host purchasing, and of course, the "building" of the Web site itself. This leaves many consumers looking for an easier way to purchase everything in one place, both to save money and to save time. [2004-06-11] Find Your Niche & Follow It - Part 1 In this article I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. [2004-06-11] Insight: Failure and Success In Online Business Creativity and Determination are the KEY ingredients in all online success stories. So many times, as a moderator and participant in the net's most active and lauded online marketing forum, The Internet Marketing Warriors, I have heard the same questions repeated by hopeful marketer after hopeful marketer. And mostly they begin with "How do I...?" [2004-06-10] For newer sites, Web Marketing depends on "titles" & "links"! We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things: [2004-06-09] More Sales through Surveys Want to increase the number of sales from your website? I am about to reveal a no-cost method for not only increasing the NUMBER of sales, but increasing the profit per sale as well. [2004-06-09] Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, "What if I have more than one target audience?" In all actuality, you probably don't. You just have different segments of the same audience. [2004-06-09] Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: [2004-06-09] Why Your Ad Failed So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work. [2004-06-09] Five Keys To Leaner and Meaner Copywriting Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words. [2004-06-09] Boost Your Website With Expert Content The word has gotten out on website content. It has never really been a big secret, really: the only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you. Website sales only come from repeat visitors and user loyalty. [2004-06-09] You Can Do Business Online 201 If you read my 101 course, you now have a website and you have begun basic promotion. It is time to increase the traffic flow! Now is the time to increase links to your site. This serves you two purposes. Number one is the obvious, the more links, the more ways for people to find your site. [2004-06-09] Affiliate Marketing – My Best Decision When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business. [2004-06-08] Are Your Marketing Dollars Being Spent on the Right People? When it comes to bringing in new clients, the biggest mistake I see people make over and over again is that they don't target their marketing. They tend to go after EVERYBODY'S business instead of going after the business of the people who might actually be prepared to purchase their product or service. [2004-06-08] Is Accounts Receivable Draining Your Cash Flow? Making a sale is very important. But collecting the money for the sale is even more important. It does not do any good to sell a product if you don't collect your money. [2004-06-07] Are Drop Ship Directories Really Worth The Money? Here Is A Guide... This question is often asked by many people hoping to start a new ecommerce site or simply adding to an existing one. The answer to the question can be simply answered with another question: How much is your time and online business worth to you? The more experienced ecommerce site owners will often ask the question a little differently: How do I find a useful, and legitimate, drop ship directory? The answer to this question is not immediately straight forward without doing a little homework. However, when you find a great directory, it can be worth the price of admission a thousand of times over. So, in this article we are going to present a couple of important pieces of information that can help you answer some of these questions and guide you through the forest. [2004-06-07] Four Models of Successful Internet Business Sites: One of the best methods of learning how to succeed in your Internet business is to first find a successful site to model your business on. [2004-06-03] Bound To Your Old Expensive Web Host by Fear? Bound To Your Old Web Host's Sky High Rates By Fear? [2004-06-02] 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? [2004-06-02] Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading! If you want your sales letters to hold your prospect's attention like a car accident ... if you want readers to stick inside your ads like flies stuck in a glob of glue... then keep reading because I'm going to reveal the secret for creating your own "stick like glue" sales letters and ads. [2004-06-02] 5 More Ways to Increase Traffic to Your Online Store In a previous article, I discussed 5 free ways to increase traffic to your online store. If you have not read it, you can see it here: [2004-06-02] While You're Waiting Not long ago, I made a partnership pitch, on behalf of an organization I represent, to another organization with similar interests. If the idea had come to fruition, it would have radically changed our organization. [2004-06-01] Neutralize Unspoken Objections to Increase Your Sales You can increase the sales you get from your web pages, sales letters and personal presentations by neutralizing the unspoken objections your prospects may have to buying from you - before you ask them to buy. [2004-06-01] Marketing Your eZine The internet marketing "Guru's" have been saying for years that the "money is in the list". In other words, having thousand's of subscribers to your ezine or newsletter increases your chances of potential sales. It is pretty hard to dispute that quote but how do you go about getting those thousand's of subscribers to sign up for your ezine? |
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