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[2004-10-28] Ziggs.com Launches Online Search for Professionals
Ziggs announces the introduction of a new search platform for finding people in business online at http://www.ziggs.com. Providing the fastest-growing index of current professional profiles on the Web, Ziggs' innovative website enables users to search from a single source for people in business across more than 1 million professional profiles from nearly 16,000 companies.

[2004-10-28] Google AdWords To Provide Local Ads For BellSouth
RealPages.com from BellSouth the Southeast's leading online yellow pages and Google Inc., developer of the award-winning Google search engine, today announced an agreement whereby RealPages.com will become the first yellow pages publisher authorized to sell advertising through Google AdWords to small and medium-sized local businesses.

[2004-10-27] Test Drive Your Site
Rudyard Kipling's 19th century poem, for all its political incorrectness, centered on the choice between product stability and product enhancement - the wife of many years or the harem of Havanas that beckoned.

[2004-10-26] The Role of the Business Model and Strategy for Business
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are not experienced at running a business, it is not necessarily the essential first step.

[2004-10-26] Turn Readers Into Buyers
Oh yes, I know you have read the above phrase umpteen times in all those "killer copy" articles but let me tell you something, you like it or not, what you write is what you get. If your website content is good, you do good business and if your website content is crappy, well, you get my point.

[2004-10-25] Can You Use Hypnotic Like Statements to Sell More Products?
As I become more successful with my internet business I have become interested in ways to move my business to the next level.

[2004-10-22] SBA Goes to Court
A motion was filed in the U.S. District Court, Northern District of California (Case No.C044250SI), against the U.S. Small Business Administration (SBA) by the American Small Business League (ASBL).

[2004-10-21] Website Marketing for Today’s Small Business Owner
Search engine optimization. It's the key to getting traffic on your website, and where every excellent website marketing strategy begins. According to studies performed by Nielson, by January 2004, one in three consumers were turning to search engines for their online shopping, with the most popular search engines being Google, Yahoo, and MSN. If your small business doesn't have a high search engine placement, even the consumers who are specifically looking for the product or service that you offer won't be able to find you. Your website won't get the traffic, and you won't make the sale.

[2004-10-20] Why Every Site Needs RSS
RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology. The term 'syndication' is what throws a lot of people off the track. Syndication is like news articles, isn't it?

[2004-10-20] Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.

[2004-10-15] Keeping in Touch: The Surefire Client Retention Strategy
Want to know the secret that all successful independent professionals and small business owners possess? The savvy ones know that the secret to long-term success lies in keeping in touch with their clients.

[2004-10-14] 10 Mind Altering Words That Make People Buy
Have you ever wondered why some site's sell and make a profit month after month, while others ROI is minimal?

[2004-10-14] Automate, Automate, Automate
The key to running a successful and efficient online business is to automate as much of your work as possible:

[2004-10-14] Common Sources of Financing for Small Business
The choice of financing is an important determinant of whether a product reaches the market, or whether an existing business can survive.

[2004-10-12] How to Handle 12 Big Issues for Small Businesses
Some day-to-day work issues can turn into big headaches for small businesses. For example, not having enough help during a busy season or new promotion can hurt production, sales and customer relations in the fulfillment of orders and customer service.

[2004-10-12] The Magic Of Exponential Business Growth
Is there a 'magical' way to exponentially grow your business?

[2004-10-11] Selling Your Online Business
I was fortunate enough to spend a weekend in Monte Carlo recently and being surrounded by the luxury yachts and other symbols of extreme wealth got me thinking about retirement.

[2004-10-11] 10 Sales Tips for Small Business Owners
Running a business is easy compared to the act of selling. As a small business owner you started your business to deliver a superior product or service, not to become a salesperson. None-the-less you must master basic sales skills or risk losing your business due to lack of clients! Here are 1o tips to help you turn those inquiries into sales.

[2004-10-11] How to Market with Niche Auction Sites
Online auctions are big business. But they can be big headaches.

[2004-10-05] How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

[2004-10-05] 5 Lesser-Known Online Business Ideas
1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.

[2004-10-04] Paid Search Advertising Packages for Small Businesses
Guaranteed to drive sales leads to small business websites, Interland EzClicks helps busy businesses easily tap into the 84 percent of Americans now using search engines.

[2004-10-01] Four Questions To Ask When Shopping For Web Hosting
Web hosting is a difficult and confusing business to get yourself into, but sooner or later just about everybody thinks about starting a Web site for themselves. No mater if you are starting up a Web site for your child's baseball team or for your own corporate business, the things you need to look for to succeed are them same for all. Here are a few things to consider asking any Web hosting company you feel is worthy of having you as a client.



Part 3: Business Plan - Market Analysis

So far in our Business Plans series, we've looked at the Executive Summary, the Business Overview, and today, we take a look at the Market Analysis. This section, in summary, is proof that you know your entire market, your customer, company, and competition. For more information, check out Abby Johnson's video report.

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