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[2005-03-30] Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.

[2005-03-25] Tips For Successful Media Relations
If you're a PR pro, you have your text books and you've done the training on how to relate to journalists and how to handle media interviews.

[2005-03-25] Stone Edge's Subscription Manager
Stone Edge Technologies announced the immediate availability of the Stone Edge Subscription Manager.

[2005-03-25] Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?

[2005-03-24] Choice Media's PPC Service
Choice Media, one of the largest healthcare information networks on the Internet, has launched a Pay-Per-Click service for advertisers called GoText, Inc.

[2005-03-23] Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don't drop the ball with one of the most important parts of your business.

[2005-03-22] Direct Mail Advertising: A Key Ingredient For Successful Business Growth
In today's highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth.

[2005-03-15] Businesses' New Relationship with Google Local
Google has announced the launch of the Google Local Business Center. It provides local businesses with the opportunity to update information like hours, wi-fi availability, etc.

[2005-03-14] What's The Customer Service Buzz About Your Business?
If you're a regular reader of my column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.

[2005-03-11] Innovative Business Use of RSS as a Technology
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information.

[2005-03-11] Disaster Proof Your Business
Who cares about which side of the toast hits the floor first? If it's your toast, and your floor, then the answer is probably you. But fate may have a lot more than a dirty breakfast in store for you, especially when it comes to your business.

[2005-03-09] Teleseminar with Ali Brown "The E-zine Queen
Ali Brown is well known to many internet business people as "The E-zine Queen".

[2005-03-09] Articles Build Blog Readership
Writing internet articles is a powerful way to add visitor traffic to your blog.

[2005-03-07] Connecting With Others Through Citizen Publishing
You've probably heard these concerns expressed before. You might even have voiced them yourself.

[2005-03-04] Podcasting Is Music To the Ears
Podcasts are making audio blogging a reality for many bloggers. By starting a podcast version of a blog, the blogger is adding independent radio to their already existing personal publishing.

[2005-03-03] The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.

[2005-03-03] Business Goal Setting and Then Following Through
Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week?

[2005-03-03] Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.

[2005-03-03] Direct Mail Postcard Rules
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

[2005-03-03] 10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:

[2005-03-02] How To Use Gmail as a Personal File Server
From enGadget comes this neat looking way of using your Gmail account as a personal file server ...

[2005-03-02] Are You Using a Chess or Checkers Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own.

[2005-03-02] Link Policy and Building Traffic
I'm getting enough emails for reciprocal link exchanges that I thought I'd take a moment to write out my link policy here on my blog.



Part 3: Business Plan - Market Analysis

So far in our Business Plans series, we've looked at the Executive Summary, the Business Overview, and today, we take a look at the Market Analysis. This section, in summary, is proof that you know your entire market, your customer, company, and competition. For more information, check out Abby Johnson's video report.

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