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[2005-10-28] Your Business Merchant Account
Do you have a business merchant account? If not, isn't it time you got one? The companies you compete against for customer business may already have this special account that allows them to process customers' credit payments. If you are not yet doing so, why not apply for a merchant account to help your business grow?

[2005-10-26] Link Exchanges: Problem Prevention
It's a nightmare scene for any webmaster. Johnny found a website owner who wanted to exchange links, to help one another with traffic exchange, and perhaps a boost in the search engines.

[2005-10-26] eBusiness - Small Business Necessity
The rapid growth of the internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand, they can stick with the business model that has worked for them for the last number of years. On the other hand, they can make the shift to serious eBusiness.

[2005-10-24] Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success
Okie dokie. The basics. What exactly is an email sign-off?

[2005-10-24] Small Business Credit Cards: Reap The Rewards!
Are you looking to finance some of your small business related expenses? Did you know that small business credit cards can help you afford many of your business expenses?

[2005-10-24] Importance Of Technology Changes In Business Computing
The importance of keeping up with changes in business computing and technology can be more important over time as your business grows.

[2005-10-24] Bankruptcy And The Small Business Owner
October 17th is fast approaching when the new bankruptcy laws take place. What effect will this have on the small business owner?

[2005-10-17] Business Blog Visitor Traffic: Boosting Weekends
Blog traffic in general, and business blog traffic in particular, is usually lower on the weekends.

[2005-10-12] Keeping Your Customers Through Loyalty Marketing
What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellent workforce that will make sure your company is working in tip top shape? Or having a loyal client base who will not only keep on going back to you whenever they need your products or services?

[2005-10-09] Zawodny: My Blog is For Sale
I'm kidding. Really, I am. Then again, if someone really thinks it's worth $2.5 million (or heck, even half of that), I'll take it.

[2005-10-08] Real-Time RSS Updates
Setting your RSS newsreader to ping your subscribed feeds every five minutes just isn't fast enough for you, eh? ...

[2005-10-05] Why Companies Shouldn’t Rely on Traditional Marketing
Frequently, professionals view Internet Marketing as the dark, mysterious tunnel that goes on for miles.

[2005-10-05] Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package."

[2005-10-05] Is Sponsorship Right for My Company?
Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day.

[2005-10-04] Maybe You SHOULD Worry About Your PR!
Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases.

[2005-10-04] Why Bother Building A Brand?
At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.



Part 3: Business Plan - Market Analysis

So far in our Business Plans series, we've looked at the Executive Summary, the Business Overview, and today, we take a look at the Market Analysis. This section, in summary, is proof that you know your entire market, your customer, company, and competition. For more information, check out Abby Johnson's video report.

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