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[2007-09-27] Network Solutions' Entry in Local Search
I noticed that Network Solutions has quietly added a play in the local search / IYP space - ThinkLocal.com.

[2007-09-27] Mixing Content with Advertising
Many of the old industry thinkers seem to have a hard time understanding that in the age of filtered information where you can instantly reference what you want and when, it's becoming less and less effective to force or push ads on visitors.

[2007-09-25] A Real Market Of A Few Is Better Than A Mythical Market of Millions
I talk to entrepreneurs all the time that are very excited about their idea because "…the market opportunity consists of millions of potential customers!".

[2007-09-25] A Problem with Website Analytics
You may have heard the adage, "you cannot manage what you don't measure." When seeking to optimize your web business, it is also worth hearing, "you cannot improve what you don't know."

[2007-09-20] The Importance of Having a Plan
I'm someone who often moves on an ad hoc basis as to whether a project is a good idea or not.

[2007-09-20] Sales Commissions as an Expense or an Investment?
Paying out sales commissions is a situation that causes many internal company disputes.

[2007-09-18] Small Business Branding Getting Easier?
You spend months answering questions at LinkedIn or building friends at MySpace. Your reputation grows as you share your knowledge and you build your brand with each community.

[2007-09-18] Does Your Business Have a Privacy Policy?
All the experts tell you to have a privacy policy, so I will tell you that, too. (Otherwise I have to turn in my expert union card.)

[2007-09-11] New Google Webmaster Central Small Business Friendly Facelift
Google Webmaster Central, the great resource Google launched in August 2006 to assist webmasters better understand their crawling and indexing of websites, has received a facelift which makes it easier for the less techie website owners to navigate through the free service.

[2007-09-11] Business Ideas: Do Not Chase Mirages
It is the very nature of business people to seek new and exciting business ideas.

[2007-09-04] The Marketing 4 Ps and SEO
Much of a discussion on marketing can be broken down into what is termed "The Marketing Mix, or the 4 Ps" namely; Product, Price, Place, Promotion.

SmallBusinessNewz Videos
Part 3: Business Plan - Market Analysis
So far in our Business Plans series, we've looked at the Executive Summary, the Business Overview, and today, we take a look at the Market Analysis. This section, in summary, is proof that you know your entire market, your customer, company, and competition. For more information, check out Abby Johnson's video report.



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