How
To Hire Like The Fortune 500's: A Guide For Small Businesses
|
Show
Me The Money
Last week, I had a really great discussion with a really great (non-blogosphere)
friend. We had a long talk about blogs, RSS, podcasting, and all these crazy new
web technologies. This particular guy (who I'll call ‘B') is in sales and sells
business intelligence solutions to federal agencies. He is responsible for bringing
in some pretty big business...
http://www.smallbusinessnewz.com/2005/1117.html |
11.17.05 |
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Access
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Maybe
You SHOULD Worry About Your PR!
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upgrade to color printing. Even heavy network traffic and the most complex print
jobs can’t stop the single-pass technology and power of the Phaser 6300/6350.
http://www.smallbusinessnewz.com/2005/1026.html |
10.26.05 |
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Go
with Secure, affordable access from Microsoft & Citrix
In a growing business, employees are always on the go. Now you can securely extend
your workplace with simple, cost-effective Access Essentials – designed
for smaller businesses. Employees can access applications like sales force automation,
order processing, and inventory systems without having to come into the main office.
http://www.smallbusinessnewz.com/2005/1018.html |
10.18.05 |
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Keeping
Your Customers Through Loyalty Marketing
What exactly is the best-kept secret behind incredibly successful businesses?
Is it keeping up with the trends? Having an excellent workforce that will make
sure your company is working in tip top shape? Or having a loyal client base who
will not only keep on going back to you whenever they need your products or services?
http://www.smallbusinessnewz.com/2005/1013.html |
10.13.05 |
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Open
a SmartBiz Account from Thrifty!
A FREE SmartBiz Account from Thrifty lets businesses lock-in a low, guaranteed
rate. No surprises. No fluctuations. Just a great car at a great rate, plus some
smart perks to boot.
http://www.smallbusinessnewz.com/2005/1011.html |
10.11.05 |
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What's
Your Business Model?
If
you have enough clients to keep you busy, you must be making a good living, right?
Well, not necessarily. Some of the busiest professionals around aren't earning
enough to pay their bills.
http://www.smallbusinessnewz.com/2005/0921.html |
09.21.05 |
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Colour
printer reaches superstar status
The Xerox Phaser 7300 large format color printer packs maximized power, superb
reliability and superior single-pass speed to meet every office printing need.
Designed to quickly print high-volume documents in-house, on media up to 12" x
18" - including special projects like labels, business cards and brochures.
http://www.smallbusinessnewz.com/2005/0920.html |
09.20.05 |
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Quickest
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How
To Hire A Web Developer
Today, most businesses want a website. Some already have one. Others want one.
They don't want to hire IT staff and probably can't afford any. And in most cases,
an in-house IT staff, especially for your typical small business, just isn't necessary.
http://www.smallbusinessnewz.com/2005/0914.html |
09.14.05 |
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Small
Business Blogs: Where Are They?
This is the question posed by my good friend Anita Campbell writing on regarding
business blogs for small companies. Anita, of course, is best known for her highly
insightful and informative blog known as Small Business Trends.
http://www.smallbusinessnewz.com/2005/0902.html |
09.02.05 |
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Does
Your Shopping Cart Do This?
Volusion ecommerce software is ready-to-use right from the start. You can accept
orders almost immediately, and customize your site continually thereafter. Take
a look some of the amazing features below...
http://www.smallbusinessnewz.com/2005/0830.html |
08.30.05 |
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AdSense
Gets Relevant
Google
AdSense customers can define portions of their sites as sections AdSense should
target. The Inside Google blog discloses an interesting change to AdSense, one
that should benefit bloggers in particular. It's called section targeting.
http://www.smallbusinessnewz.com/2005/0823.html |
08.23.05 |
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Bloggers:
The New Gate Keepers?
The
Blog Business Summit in San Francisco attracted a bit of attention. Various power
bloggers were there, giving their advice and making a case for themselves and
their profession to the business world. Some took it well and others not so well.
http://www.smallbusinessnewz.com/2005/0819.html |
08.19.05 |
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In
Business Planning, Competition Is Good
When
developing the competition section of your business plan, companies must define
competition correctly, select the appropriate competitors to analyze, and explain
its competitive advantages.
http://www.smallbusinessnewz.com/2005/0818.html |
08.18.05 |
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Business
Blogs: Spread The Word
Business blogs are powerful tools for any business to adopt. Whether the company
is a traditional bricks and mortar business, an online business venture, or both,
a business blog can pay huge dividends for any business bottom line.
http://www.smallbusinessnewz.com/2005/0812.html |
08.12.05 |
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Website
Usability Leads To Conversions
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Learning
Links: School’s In Session At SES
The
"Link Building Basics" session proved Mike Grehan is the professor of SEO-logy
in this business. Even though Grehan wasn't the only speaker in this session,
he's knowledge is phenomenal. He and the others covered a lot of good ground on
the important of links to building a site in this class on link building basics.
http://www.smallbusinessnewz.com/2005/0810.html |
08.10.05 |
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Small
Business Debt Collection Letter Writing
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Three
Big Barriers To Small Business Marketing Success
When
you feel like you're always busy working on your business, but not getting where
you want to go, it can be frustrating trying to figure out how to get your marketing
on track. It can easily become a "not seeing the forest for the trees" feeling.
http://www.smallbusinessnewz.com/2005/0714.html |
07.14.05 |
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Manage
Your Schedule Online
Did you know you can have Microsoft Exchange-like calendar functionality delivered
via the web for just pennies per day? Access your calendar information from anywhere
in the world with a simple web browser and an Internet connection.
http://www.smallbusinessnewz.com/2005/0713.html |
07.13.05 |
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Does
Your Small Business Marketing Suffer From The Bulldog Effect
If
you're an entrepreneur responsible for your own small business marketing, there's
a marketing method you should avoid at all costs, which I've coined the bulldog
effect for reasons you will understand shortly. Keep reading to find out if you're
guilty of using this technique in your own marketing and learn how to fix it.
http://www.smallbusinessnewz.com/2005/0712.html |
07.12.05 |
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New
System Automatically Answers 80% of Customer Emails
Our
system automatically answers 80% of customer emails and simplifies many customer
support tasks. HostedSupport.com is a leading provider of affordable customer
support automation for the growing business.
http://www.smallbusinessnewz.com/2005/0711.html |
07.11.05 |
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Why
You Need A Business Planning System NOT A Business Plan
When
someone mentions business planning we have been conditioned to think about writing
a business plan. There are hundreds of books and articles, tons of software, an
army of consultants, and a multitude government programs to help you write a business
plan.
http://www.smallbusinessnewz.com/2005/0705.html |
07.05.05 |
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Integrated
Firewall and Security Package
BitDefender
Professional Plus integrates antivirus, firewall and antispam modules into one
comprehensive security package, tailored to meet the needs of home and corporate
Internet users worldwide.
http://www.smallbusinessnewz.com/2005/0629.html |
06.29.05 |
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Narrow
Your Market To Hit Your Target
To
some online business owners the thought of specializing is terrifying. They think
that if they specialize they'll miss a huge part of their potential market. The
reality is that if they don't specialize then their target market will be way
too broad. Marketing to a general audience can put a huge strain on a marketer's
budget and reduce a campaign's return on investment.
http://www.smallbusinessnewz.com/2005/0616.html |
06.16.05 |
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Improving
Lead Generating And Conversion Rates: Think Like A Farmer
John's
a freelance photographer in Ohio who called to tell me of his frustration with
the advertising and promotional campaigns he has tried in the last couple of years.
Each time he does a promotional mailing to his list of 10,000, he is lucky if
he gets one or two inquiries.
http://www.smallbusinessnewz.com/2005/0614.html |
06.14.05 |
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Effective
Tool for Managing Customer Support
First
your customer clicks on a "Help" button on your website to access your
ezSupport-powered customer support window. Next the customer support pop-up window
appears. Finally depending on your customer's need, they select from the "self-help"
and escalation support features.
http://www.smallbusinessnewz.com/2005/0609.html |
06.09.05 |
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Three
Brand Identity Myths That Will Bring Your Business Down
To
begin, let's define "Brand Identity," which is the combination of consistent visual
elements that are used in your marketing materials. A basic Brand Identity Kit
consists of a logo, business card, letterhead, and envelope. It can be extended
to include a website, brochure, folder, flyer, or any other professionally designed
pieces.
http://www.smallbusinessnewz.com/2005/0524.html |
05.24.05 |
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Do
Your Blogging Goals Match Your Current Blogging Practices?
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Competing
With The Retail Giants
The
past decade has brought dramatic changes to the world's retail community! This
is the toughest climate most retailers have ever faced! Keeping pace in today's
fast-moving and unpredictable marketplace isn't easy. Nevër has business been
so challenging.
http://www.smallbusinessnewz.com/2005/0517.html |
05.17.05 |
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New.
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http://www.smallbusinessnewz.com/2005/0512.html |
05.12.05 |
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Effective
Tool For Managing Your Customer Support
First
your customer clicks on a "Help" button on your website to access your
ezSupport-powered customer support window. Next the customer support pop-up window
appears. Finally depending on your customer's need, they select from the "self-help"
and escalation support features.
http://www.smallbusinessnewz.com/2005/0511.html |
05.11.05 |
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2005
WebAwards - Recognizing Net Excellence
|
CorelDRAW®
for Small Businesses - Free Design Templates
CorelDRAW®
Graphics Suite 12 saves you time and money—precious resources for a small
business. With intelligent tools, it's now easier and faster to produce more creative
and accurate graphics. Why outsource your design projects when you can complete
them in-house with professional results? It makes good small business sense!
http://www.smallbusinessnewz.com/2005/0503.html |
05.03.05 |
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Why
You’re Not Blogging - And Why You Should Start Today
|
Small
Business Postage Solutions
You
manage, run, market and grow your small business with your own two hands - and
even your own finances. Time and money are essential, cost and convenience are
critical. Eliminate the need to ever have to go to the Post Office again - and
help your business look more professional at the same time.
http://www.smallbusinessnewz.com/2005/0420.html |
04.20.05 |
|
Number
1 Challenge To Going Solo With A Business
For
many mid-career professionals, a Second (or third or fourth) Career turns out
to be a business. If your industry disappears, you're leaving a high-profile job,
or you've risen through the ranks, self-employment can be your most realistic
option.
http://www.smallbusinessnewz.com/2005/0419.html |
04.19.05 |
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Mobile
Marketing Tips For Small Businesses
Analysts
predict that 2005 will be the year that mobile marketing really takes off and
that companies will take advantage of this medium in much the same way as they
did in the early days of the Internet.
http://www.smallbusinessnewz.com/2005/0412.html |
04.12.05 |
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Starting
Small Business Promotional Campaigns
So
you're starting a small business. You figured out what you wanted to sell or do
and went out and got it all set up, had your DBA framed and on the wall and now
all you need is for someone to buy your product or use your service. Right?
http://www.smallbusinessnewz.com/2005/0329.html |
03.29.05 |
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Win
with color that won't quit!
The
advanced laser printer that meets the demands of any workgroup – with a unique
combination of speed, value and image quality that make it easier than ever to
upgrade to color printing. Even heavy network traffic and the most complex print
jobs can’t stop the single-pass technology and power of the Phaser 6250.
http://www.smallbusinessnewz.com/2005/0325.html |
03.25.05 |
|
Using
A Marketing Calendar Template
Owning
a small business isn't easy, especially if you are running it alone. Between moving
products, taking orders, paying bills, and taking care of family, it is easy to
lose track of everything you need to do. Using a calendar template to organize
and manage your marketing strategy will ensure you don't drop the ball with one
of the most important parts of your business.
http://www.smallbusinessnewz.com/2005/0324.html |
03.24.05 |
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Innovative
Business Use Of RSS As A Technology
RSS
offers a quick, easy corporate communication channel. The RSS contents are published
as a feed and the feed's content keep customers, partners and journalists abreast
of corporate news and information. The RSS feeds are read using a tool referred
to as a news aggregator, or an RSS reader.
http://www.smallbusinessnewz.com/2005/0322.html |
03.22.05 |
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Businesses'
New Relationship With Google Local
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What's
The Customer Service Buzz About Your Business?
If
you're a regular reader of my column you know that my number one pet peeve is
bad customer service. Nothing chaps my backside more than paying hard-earned money
for a product or service only to have the provider of said product or service
become apathetic
http://www.smallbusinessnewz.com/2005/0315.html |
03.15.05 |
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Disaster
Proof Your Business
Who
cares about which side of the toast hits the floor first? If it's your toast,
and your floor, then the answer is probably you. But fate may have a lot more
than a dirty breakfast in store for you, especially when it comes to your business.
http://www.smallbusinessnewz.com/2005/0314.html |
03.14.05 |
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Articles
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|
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http://www.smallbusinessnewz.com/2005/0309.html |
03.09.05 |
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Connecting
With Others Through Citizen Publishing
|
Podcasting
Is Music To The Ears
Podcasts
are making audio blogging a reality for many bloggers. By starting a podcast version
of a blog, the blogger is adding independent radio to their already existing personal
publishing.
http://www.smallbusinessnewz.com/2005/0307.html |
03.07.05 |
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Are
You Using A Chess Or Checkers Marketing Strategy?
Until
the day I learned to play chess I loved playing checkers. Both games require a
strategy that maximizes a player's ability to capture her opponents pieces without
first losing her own.
http://www.smallbusinessnewz.com/2005/0303.html |
03.03.05 |
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No
Logo? Launching A Business Without A Logo Can Sabotage You
Initial
lack of customers and cash flow often causes a small business to put off designing
a logo and marketing materials professionally "until [they] got a few clients"
or "until [they] get started." Designing their own marketing materials when they
launch their business, instead of having them professionally created, will make
getting those initial clients more difficult, and may result in a business that
will not succeed.
http://www.smallbusinessnewz.com/2005/0301.html |
03.01.05 |
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The
10 Minute RSS Primer - Getting Up To Speed With Bloglines
|
What
You Don't Know About PR Can Hurt You
And
hurt bad if you are a business, non-profit or association manager. Especially
when you rely too heavily on tactics like special events, brochures and press
releases to get your money's worth.
http://www.smallbusinessnewz.com/2005/0222.html |
02.22.05 |
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Are
You Letting Sales Slip Away?
Recently,
I spent an afternoon with some friends at a go-cart track. We had the time of
our life each pretending to be world class race car drivers. Although we were
older than most of the people there we felt young and alive. We committed to doing
this again and soon!
http://www.smallbusinessnewz.com/2005/0217.html |
02.17.05 |
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Writing
Marketing Copy That Sells
When
your prospects see your marketing materials, your brochure, your web site or your
ads you want them to read them.
You want prospects to read not just the first sentence but the majority of your
copy. Once they've read it, you want them to decide that they need your product
or service and either make a purchase or contact you for more information.
http://www.smallbusinessnewz.com/2005/0215.html |
02.15.05 |
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Small
Business Marketing: Are You Using A Net Or Spear?
When
I was back in college, over a decade ago, I decided that when I was done I would
run off to Alaska and work in the fishing industry. The lure of hard menial labor
and the outdoorsman's life seemed so tantalizing to me after having toiled away
in academia, not just for the past four years, but for most of my life.
http://www.smallbusinessnewz.com/2005/0210.html |
02.10.05 |
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| How
Much Risk Is Necessary To Grow Your Business? |
Ignoring
The IRS (and The 5 Best Ways To Contact Them!)
We
all love to criticize the IRS, don't we? And I'm just as guilty as anyone. It's
easy to ridicule a huge organization of government bureaucrats who often seem
to be Public Enemy #1.
Our negative attitude toward the IRS can lead to a strong desire to just ignore
it altogether. But self-employed people who ignore the IRS do so at their own
peril.
http://www.smallbusinessnewz.com/2005/0201.html |
02.01.05 |
|
The
Quagmire Of Depreciation
If
you are a Small Business Owner or Self-Employed Person, there's one especially
lucrative tax break that not only puts money in your pocket, it also makes the
filing of your business tax return much simpler.
http://www.smallbusinessnewz.com/2005/0125.html |
01.25.05 |
|
IRS
Penalties, Interest And 'Love Letters'
Sorry
to crash your party, but as we bring in the New Year, it's also time to bring
in a New Tax Season.
As a small business owner or self-employed person, one of the easiest ways to
keep Uncle Sam off your back and out of your life is to file your forms, payments
and other paperwork on time.
http://www.smallbusinessnewz.com/2005/0120.html |
01.20.05 |
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Double
Taxation -- Isn't Once Enough?
For
starters, you'll be protecting yourself and your family from the possible of a
business ending lawsuit. Forming a corporation is Step One on the path known as
"Asset Protection" -- you are moving from the world of unlimited liability to
the world of limited liability.
http://www.smallbusinessnewz.com/2005/0118.html |
01.18.05 |
|
One
Click Web Conferencing
Linktivity
MeetNow is an easy and affordable Web conferencing hosted service for instantly
showing a live view of your PC screen to anyone you choose. You can demo software,
review documents, make presentations, or go over spreadsheets as easily as if
you were sitting side-by-side.
http://www.smallbusinessnewz.com/2005/0113.html |
01.13.05 |
|
The
Top 10 Ways To Market Any Business To Thousands By Leading Teleclasses
As
business owners, we all know that the key to fantastic sales is to let your customers
have a personal experience of you. The difficulty, of course is that to give every
customer that experience personally requires a tremendous time commitment of ourselves
and our staff. So what do we do?
http://www.smallbusinessnewz.com/2005/0106.html |
01.06.05 |
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Waiting
To Incorporate: What A Difference A Date Can Make
If
you're a sole proprietor, perhaps you've considered incorporating your small business
or self-employment activity. And so maybe you've been wondering, "When is the
best time to incorporate?" From a legal standpoint, any time is the best time.
The sooner you incorporate, the sooner you make the move from the world of unlimited
liability to the world of limited liability.
http://www.smallbusinessnewz.com/2005/0104.html |
01.04.05 |
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