If you haven’t noticed, online video is becoming quite popular, and it stands to reason that opportunities for video advertising are increasing right along with that popularity.
Sure, ads in online videos aren’t nearly as popular as the videos themselves. Actually, they tend to annoy users who just want to watch a TV show or whatever. It’s really not that different than television, except that ad time in online video tends to be much shorter, so the ads don’t drive users away.
Ads are how many online video providers monetize their sites though, and they are going to have ads regardless, so they might as well be your ads. In a recent SmallBizTechnology interview with Spot Runner, the company shared some interesting stats:
We’re seeing a big demand for online video services across the board, a trend that is supported by industry data. Leading market research firm, The Kelsey Group, recently released a study indicating that the local online video market will see an increase in growth from $10.9 million in 2007 to $1.5 billion in 2012, a compound annual growth rate of 167.8 percent.
Apart from true online video, Google has even made it easier to get your video ads on television. They just signed a deal with NBC Universal that will see them putting ads for clients on the network’s stations such as MSNBC, CNBC, Sci-Fi, Oxygen, Sleuth, and Chiller. If all goes well, they will likely add more stations as well – possibly even NBC.
The interesting part about this is that you can manage your ads from the same place as your Google AdWords account. So think about how easy it would be to transition the ads you make for online rotation to traditional television.
Another interesting nugget that surfaced today, is a new Video Search Engine, VideoSurf, which is said to be the most innovative and relevant of its kind. Search experts are already predicting big things for it and it’s not even been released to the public yet.
Getting video ads out there is in your best interest. You may want to consider a viral approach (like is also mentioned in the Spot Runner interview) for the most success with the video search engines. This goes for YouTube as well. If you can create a video that brands your product in a fun, entertaining way, people will watch it and spread the word. This can also be integrated with your social media marketing efforts.
The bottom line is: online video is getting bigger. You don’t want to be left behind and miss out on potential customers because you don’t have a presence.