Are You Advertising with Online Video?

If not, you might get left behind.

If you haven’t noticed, online video is becoming quite popular, and it stands to reason that opportunities for video advertising are increasing right along with that popularity.

Sure, ads in online videos aren’t nearly as popular as the videos themselves. Actually, they tend to annoy users who just want to watch a TV show or whatever. It’s really not that different than television, except that ad time in online video tends to be much shorter, so the ads don’t drive users away.

Ads are how many online video providers monetize their sites though, and they are going to have ads regardless, so they might as well be your ads. In a recent SmallBizTechnology interview with Spot Runner, the company shared some interesting stats:

We’re seeing a big demand for online video services across the board, a trend that is supported by industry data. Leading market research firm, The Kelsey Group, recently released a study indicating that the local online video market will see an increase in growth from $10.9 million in 2007 to $1.5 billion in 2012, a compound annual growth rate of 167.8 percent.

Apart from true online video, Google has even made it easier to get your video ads on television. They just signed a deal with NBC Universal that will see them putting ads for clients on the network’s stations such as MSNBC, CNBC, Sci-Fi, Oxygen, Sleuth, and Chiller. If all goes well, they will likely add more stations as well – possibly even NBC.

The interesting part about this is that you can manage your ads from the same place as your Google AdWords account. So think about how easy it would be to transition the ads you make for online rotation to traditional television.

Another interesting nugget that surfaced today, is a new Video Search Engine, VideoSurf, which is said to be the most innovative and relevant of its kind. Search experts are already predicting big things for it and it’s not even been released to the public yet.

Getting video ads out there is in your best interest. You may want to consider a viral approach (like is also mentioned in the Spot Runner interview) for the most success with the video search engines. This goes for YouTube as well. If you can create a video that brands your product in a fun, entertaining way, people will watch it and spread the word. This can also be integrated with your social media marketing efforts.

The bottom line is: online video is getting bigger. You don’t want to be left behind and miss out on potential customers because you don’t have a presence.

There are 8 Comments. Add Yours.
  1. market is now moving online, its getting easier to create a video ad, my projection is email will be biggest use for video ads followed by web

  2. In some instance making short YouTube videos and or vlogs can be more effective than paying for video ads – providing useful content to consumers is always important!

  3. Video Optimization is another form of marketing wherein your audience can understand your product/service instantly especially those who are not into reading and would prefer watching videos.

  4. I was considering using my high def camera for doing a general video regarding our estaury area in SW FL.

    Any comments?

    Thanks in advance.

  5. Guest

    as a user/surfer, i HATE DETEST REVILE AVOID video ads. I want useful, easily identifiable, quick instant information, succinct, to the point, analyzable — video ads take too long, rarely get to the part I’m interested in soon enough (or the information is missing altogehter or too short), they’re all hype, nothing useful/analyzable or I move on.

    I have to respectfully disagree.

  6.  I’ve got videos on a lot of video sites, but youtube reigns supreme. In fact, youtube brings me my most traffic of all referrers.

    If the video is interesting or useful, people will spread the word and the video can become popular. 

    Ads in the video can be useful, but the best method in my experience is to consider the whole video an ad in itself.

  7. Caz

    Where are you located Clark?

    More than happy to suggest a few good-yet-inexpensive production companies if I know where you are based.

    Basically there are three major companies with extensive global videographer networks;  Turn Here, Globeshooter (recently bought by Spotrunner) and Trivop. These are basically the ‘big chains’, so you’re assured a quality standard but you usually pay premium price for their services. Then you’ve got smaller niche companies focusing on market segments ( like real estate etc) and multitudes of freelance operators.  Prices vary pretty wildly from business to business, so it’s really worth doing your homework! You can pay a few hundred right on up to tens of thousands depending on the company you choose.

    Or if you are really on a tight budget, you can try a service like  that I mentioned last post. It puts custom ads together for $99 and even distributes them online free.  This can be done for businesses anywhere in the world – location is not an issue.

    You see it all really depends on what kind of budget you call ‘breaking the bank’, but whatever your spending limit there’s plenty of options!



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