Placecast recently shared findings from a Harris Interactive poll on Americans and location-based shopping. The firm found that a fair amount of consumers are interested in receiving opt-in mobile alerts from their favorite places.
"Consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant," says Placecast.
Based on responses from the poll, 42% of 18 to 34 year olds and 33% of 35 to 44 year olds expressed some interest in receiving opt-in alerts on their cell phones from their favorite establishments. Here are a couple interesting graphs from Placecast:
According to Placecast’s findings, 9 out of 10 U.S. adults have made an impulse purchase when they were out shopping in a store based on a sale or special going on around where they were.
"There is an opportunity to influence impulse purchases using a mobile phone: nearly a quarter of adults owning cell phones (22%) make this type of impulse purchase at least once per week or more often," says Placecast. "Among women with cell phones ages 18 to 44, 27% report making at least one impulse purchase a week; among men 18 – 34, this number rises to 31%."
Small businesses should consider these numbers while considering the impact the mobile space is having on the world. Some research from Gomez, Inc. also found that a lot of customers are dissatisfied with mobile sites. This is something to keep in mind as well.