Are You Delivering the Mobile Experience Customers Want?

Many are Interested in Opt-in Mobile Alerts

Placecast recently shared findings from a Harris Interactive poll on Americans and location-based shopping. The firm found that a fair amount of consumers are interested in receiving opt-in mobile alerts from their favorite places.

"Consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant," says Placecast.

Based on responses from the poll, 42% of 18 to 34 year olds and 33% of 35 to 44 year olds expressed some interest in receiving opt-in alerts on their cell phones from their favorite establishments. Here are a couple interesting graphs from Placecast:

Placecast graph - Types of products

Placecast graph - Impulse Purchases

According to Placecast’s findings, 9 out of 10 U.S. adults have made an impulse purchase when they were out shopping in a store based on a sale or special going on around where they were.

"There is an opportunity to influence impulse purchases using a mobile phone: nearly a quarter of adults owning cell phones (22%) make this type of impulse purchase at least once per week or more often," says Placecast. "Among women with cell phones ages 18 to 44, 27% report making at least one impulse purchase a week; among men 18 – 34, this number rises to 31%."

Small businesses should consider these numbers while considering the impact the mobile space is having on the world. Some research from Gomez, Inc. also found that a lot of customers are dissatisfied with mobile sites. This is something to keep in mind as well.

There are 2 Comments. Add Yours.
  1. This post points out two important lessons to attract and keep customers.

    First – some customers DO want to be engaged. They want their favorite brands to reach out andkeep in touch. It makes their lives better.

    Second – businesses need to meet customers where they are (not where they want them to be).

    Great post Chris!

    Kevin Stirtz



What do you think? Respond.

Your email address will not be published. Required fields are marked *