August 18, 2017

Are You Making It Impossible For Yourself To Win?

Whether they know it or not, the vast majority of people reading this message are currently making it impossible for themselves to win.

Allow me to explain, by asking you a few questions:

  • When will you have enough Twitter followers, Facebook fans or Linkedin contacts?
  • When will you have enough blog readers?
  • When will you have enough newsletter subscribers?

A race we can’t finish, let alone win!

Most people know they want more followers, fans, readers and subscribers, but that’s it. As such, they have entered into a game, where it’s both impossible to finish and impossible to win.

Here’s the thing: Being part of a game we can’t possibly win, negatively impacts how we feel about ourselves and our work.

Playing this unwinnable game also causes good people to act in a way they are not proud of. It encourages them to spam us with requests to follow them, ‘like’ them or subscribe to them. It causes them to get angry, when we unfollow them or unsubscribe.

As a consequence, they damage their reputation; as clients, prospective clients and contacts start thinking of them as being needy.

An alternative focus

Why not forget about building those numbers and focus on building value, instead? Let’s aim for progress rather than movement. Let’s avoid following the masses, who confuse activity with productivity. Let’s set ourselves up to win every day, by:

  • Being as useful as we can be, every day.
  • Building someone up with our encouragement, every day.
  • Sharing something of value with people, every day.
  • Learning something new, every day.

This approach leaves the marketplace feeling better about who we are and what we do. More importantly, it makes US feel better about it too!

So, what do you think?


About Jim Connolly 93 Articles
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.

4 Comments on Are You Making It Impossible For Yourself To Win?

  1. I think that for such a short piece, you did extremely well in giving us something important to contemplate. I’ve especially been fairly diligent in promoting a webplace of someone else I know on my FB page daily – whether they provide the same services as I do or not. Thanks for a well written piece.

  2. A totally different perspective, you’ve provoked a unique look into our current goals. It certainly helps in making us happy. However, the top management of most organization requires numbers (i.e., fans, followers, traffic, etc..) since they can easily co-relate these to revenue. So what are you suggestions regarding this?

  3. I think a good measure as to whether or not you’re delivering value is keeping an eye on when people do unsubscribe from your Facebook/blog/etc. Not so long ago I subscribed to a local company’s Facebook page. They were requesting it and I was happy with their service and wanted to support them. I quickly became extremely annoyed. One of the services they provided was entertainment at events, like providing music (they also did photography and videography. Every day they posted a song of the day under multiple genres, sometimes upward of 10 posts. My Facebook wall was spammed and I unsubscribed from them within a week or so.

    They delivered no value to me about their services and seemed to just care about people seeing their name. I hope they notice the number of their subscribers decreasing, because it may give them a clue that they are not providing customers/potential customers with anything useful.

  4. Jim,

    I wholeheartedly agree with you. Really. I can’t tell you how many Facebook ads I see where the only goal is to get you to “Like” their page… even if what they’re asking you to do has nothing to do with their business! For example I keep seeing this one ad for a coupon-clipping site which shows a picture of a cute dog and a pretty baby asking you to like their page if you enjoy either cute dogs or pretty babies!

    I realize your recommendations have more to do with life rather than business but I’d “Like” to think that the principles you suggest can be used in both.

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