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What kind of atmosphere do you present to prospective clients?

What kind of atmosphere do you present to prospective clients?

One of the keys to effective marketing is that people need to feel comfortable about approaching you. They need to feel that you will warmly welcome them if they visit you or email / call you. This means the personality you project through your marketing in general and your social media marketing in particular, needs to be attractive and approachable.

Honey or vinegar?

As you know, some business owners can be confrontational or rude when using social networks or responding to comments on blogs. This is their prerogative. The thing is, prospective clients regularly check out potential service providers before deciding to get in touch. There’s an old saying, which goes like this: ‘You can catch more flies with honey than with vinegar.’ In other words, we attract people with honey (kindness) and not vinegar (bitterness).

A warm welcome costs nothing, yet is a powerful business development asset.

The small Tea Room pictured in today’s post, is a place we used several times on a recent family holiday to Corbridge, in North East England. The coffee, tea and snacks were delicious, but it was the warmth of the welcome that saw us return there and recommend it. Had the drinks and food been just as good, but with a poor atmosphere, I wouldn’t have returned or recommended it.

The honey approach makes sound business sense – after all, business is all about people, so it pays to be personable.

What do people see when they research you online?

Why not take some time out today and look at what people see, when they research you or your business. Look at your social networking accounts and also the search engine results that come up when people search for you by name or business name. If using Google, sign out of your Google accounts before you do any research. This will help you see less biased results, as will using a proxy service like Hide My AssWhen signed into Google and doing a search, Google presents you with tailored results and you could miss things, which prospective clients or customers can see.

Do you prefer to hire people, if you know in advance that they will be approachable? Does the welcome you receive from a business have much of an impact on your decision to use them, return to them or recommend them?

Let me know what you think!

Comments

About Jim Connolly
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
There are 3 Comments. Add Yours.
  1. Yes, really hard to capture potential customers. I agree, but you are telling the search engines allows us to find customers, according to companies such as search engines and the sense of finding themselves as customers organize and present çıkabiliyorlar, but they may not be potential customers, potential customers may be elsewhere on the internet, and sneak, I agree with you on this issue.

  2. Hiya Jim, thanks for the advice. Will keep an eye on Google and what’s said about my company.
    Will also bear your comments in mind when conducting interviews ans research activities. Am sure they’ll help with my present way of conducting things.

  3. Yes, I will say that the welcome I get from a business decides if I will do business w/them or not, but I try to see through them if they are just being phoney to attract ur business. What really is the deal breaker is if I need to do a follow up service w/them. Are they just as ready to help answer questions or assist me. That is when the true colors of a business come out. This is what gets them the good ratings & word of mouth business.

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