May 30, 2016
About Abby Johnson
Abby Johnson is a Video Reporter/Anchor for SmallBusinessNewz.

Social Media Lessons from Weinergate

July 6, 2011 Abby Johnson

It’s clear that social media is an effective marketing tool, but when incidents such as the recent events regarding former Congressman Anthony Weiner occur, it is somewhat alarming for businesses. While the scandal illustrates the power of social media, it also shows how easily it is for a brand to […]

Find New Employees with Social Media

June 2, 2011 Abby Johnson

Hiring new employees is not an easy task. Employers want to know who their potential hires really are, but, unfortunately, the interviewing process isn’t always very telling. More SmallBusinessNewz Videos As a result, many businesses are finding new methods for recruiting and hiring, which involves social media. According to the […]

Why You Need to Be Careful with Price Promotions

May 16, 2011 Abby Johnson

Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren’t negative on their own, they can be damaging if a business isn’t careful. More […]

Facing the Giants in Your Industry

April 18, 2011 Abby Johnson

There has always been a rivalry between large businesses and small businesses. Large businesses seem to have all the breaks with big budgets, lots of staff and resources, and many other seeming advantages. Although it’s not exactly fun to be the one with a smaller budget and fewer resources, it […]

How to Make Your Site a Daily Hotspot

April 12, 2011 Abby Johnson

Getting consumers to come to your website can be challenging, but it’s not as difficult as some businesses make it out to be. Some businesses think that they have to invest a lot of money or develop an entirely new brand before they can draw consumers back again and again, […]

How to Be Consistent in Marketing Efforts

April 6, 2011 Abby Johnson

For those of us with seasonal temperatures, the winter months are usually calmer than the others, partly because the weather is so bad. Many of us take the first few months of the year to recuperate from the busy holiday season. Businesses, however, do not have this luxury. More SmallBusinessNewz […]

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