About Danny Brown

Danny Brown is co-founder and partner at the SRM Group, offering smart marketing and social media business solutions with a socially responsible twist.

His blog is featured in the AdAge Power 150 list as well as Canada's Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival.
Speed of Resolution Over Speed of Response is Key to Social Media Success
The Problem With Speed of Response

The Preferred Option of Speed of Resolution

Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages

Measuring the Brand Metric

5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
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For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

The Problem with Marketing is It’s Full of Marketers
Avoid Lazy Marketing

I’m a marketer. In marketing, our mission, if you like, is to instill desire.

5 Influence Platforms To Watch In 2013
Social Scoring is over

Here are 5 influence platforms to keep an eye on in 2013.

Marketing Is So Much More Than Just a Sales Tool
Tunnel Vision and the Bigger Picture

Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple:

Blogging as Part of Your Marketing Strategy
Some Of The Most Important Things You Can Do Before You Start

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.

The Art of Great Service and When We Stopped Listening
Have Empathy With The Customer

Years ago, I led a customer service team for a well-known telecommunications company in the UK.

The Changing Face of Multicultural Marketing
Are You Still Scared Of Social Media?

If it’s the latter, where else are you spending your time and energy? Perhaps it’s time to revisit your plan and see how it shapes up next to the latests figures released about multicultural marketing.

Creating Your Business Playlist
What do your business playlists look like?

Instead of being fractured, it makes sense for me to have so many different styles on there – I’m sure it does for you as well.

Read, Savour, Comment, Share – Your Four Step Guide to Blogging Success
Make it easy to comment and guess what?

You start blogging because you want to do something. Be someone. Be a part of something.

In Social Media, No One Cares Unless YOU Care
The Message is the Key
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Depending who you listen to or read in the social media space, the best reason to use social media for …

How Much Listening Does Social Media Listening Really Offer?
Using Social Media As A Listening Tool

Social media listening. Social media monitoring. Social media tracking. Social media intelligence.

Influential Mentions Aren’t the Same as Word Of Mouth Returns
The influencer marketing model may be worthless

Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, …

If You Want to Pitch A Blogger Successfully, DON’T Do This
Using Other Bloggers To Expand Your Audience

The email below arrived in my Inbox this afternoon (click to expand) It was sent in the hope of garnering …

How to Create a Research Station For Your Social Media Strategy
Why Research is Key

Back in the day, if you wanted to know how successful your marketing had been you had to use expensive …

Why Speed of Resolution Over Speed of Response is Key to Social Media Success
Speedy Response Or Speedy Resolution?
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Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies …

Your Target Audience Is NOT Generic
Are you looking at the overall package?

There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be …

American Express and Foursquare
So What?

Over at Fast Company, there’s a post about the American Express partnership with Foursquare. While the announcement is interesting, the …

How Many Relationships Are You Building?

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. …

Use Fear To Your Advantage

There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple …