About Jay Baer

Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert.
Does Your Content Marketing Pass the Mom Test?

Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing …

Why you need a customer service response road map
Customers Expect the Best, Right NOW

Seek Out Complaints

Social Media ROI’s Missing Ingredient
How to Quickly Figure Out Your Social Media Costs

What’s the Next Step in Tracking Social Media ROI?

5 Shifts to Fix Your Social Media Metrics
Measure the Right Number of Social Media Metrics

Tie Social Media Metrics to Business Goals

Marketing is the NFL Quarterback of Business
The product itself matters more than the marketing approach

Marketing is essentially the NFL quarterback of business

The Real Truth About Social Media Metrics
We Have Plenty of Social Media Metrics

The problem in social media isn’t that it’s not measurable. It’s that we have too many metrics.

How the World Sees You Should Govern Your Social Media Style


A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to …

The Best Google Analytics Metrics for Social Media Professionals
Creating a Measurement Plan

Social Media Number of the Week: 230 Million

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Differentiation, Excellence, Scale

It’s getting crowded in here.

5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don't Be Afraid.

Every professional services firm in the history of ever struggles with content marketing.

Social Circles — Use Social Media to Build a Touchpoint Corral
It's Important To Build Proprietary Audiences For Your Brand
1 Comment

There are very few sure things in social and email marketing…

11 Big Myths About Social Media and Content Marketing
It's Time To Crush Them

Much of what we’ve come to believe about social media and content marketing is wrong.

How to Fix a “Broken Brand” with Social
Tap Into People's Natural Excitement And Need To Share

Read on for some of the highlights and tweetable moments.

Facebook is Getting More Two-Faced By the Day
Facebook's Announcements At Opposite Ends Of The Philosophical Spectrum
1 Comment

I talked with Kyle Lacy of ExactTarget about two new announcements from Facebook.

The 2 Most Important Words in Marketing are What If
You Must Keep Your Brand's Antennae Up At All Times.

I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents.

Social Media Strategy in 8 Steps
Focus More On How To Be Social

Some of the major theses you should employ in your social media strategy process.

3 Ways to Survive the Coming Social Bust
The Bust Is Coming

Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing.

The 3 Rock Solid Questions To Guide 2013 Social Media Success
So Much Has Been Written, I Fear We're Losing Sight Of The Horizon

There is an almost infinite variety of minor circumstances.

14 Ways New Facebook Betrays Small Business
Is The Timeline Good Or Bad for Small Businesses?

I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has …

The Era Of Social Business

s today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget …