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About Jay Baer

Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert.
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Differentiation, Excellence, Scale

It’s getting crowded in here.

5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don't Be Afraid.

Every professional services firm in the history of ever struggles with content marketing.

Social Circles — Use Social Media to Build a Touchpoint Corral
It's Important To Build Proprietary Audiences For Your Brand
1 Comment

There are very few sure things in social and email marketing…

11 Big Myths About Social Media and Content Marketing
It's Time To Crush Them
2 Comments

Much of what we’ve come to believe about social media and content marketing is wrong.

How to Fix a “Broken Brand” with Social
Tap Into People's Natural Excitement And Need To Share

Read on for some of the highlights and tweetable moments.

Facebook is Getting More Two-Faced By the Day
Facebook's Announcements At Opposite Ends Of The Philosophical Spectrum
1 Comment

I talked with Kyle Lacy of ExactTarget about two new announcements from Facebook.

The 2 Most Important Words in Marketing are What If
You Must Keep Your Brand's Antennae Up At All Times.

I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents.

Social Media Strategy in 8 Steps
Focus More On How To Be Social
3 Comments

Some of the major theses you should employ in your social media strategy process.

3 Ways to Survive the Coming Social Bust
The Bust Is Coming
2 Comments

Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing.

The 3 Rock Solid Questions To Guide 2013 Social Media Success
So Much Has Been Written, I Fear We're Losing Sight Of The Horizon

There is an almost infinite variety of minor circumstances.

14 Ways New Facebook Betrays Small Business
Is The Timeline Good Or Bad for Small Businesses?
8 Comments

I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has …

The Era Of Social Business

s today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget …