About John Jantsch

John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.
The 5 Types of Metrics Every Small Business Must Track

Management consultant extraordinaire Peter Drucker famously said, “What gets measured, gets managed.” Now, while terms like measurement and management might …

How to Take Control of Your Business Even Though It Doesn’t Want You To

Success is a relative term isn’t it, but if you ever come to recognize it you know what it feels …

The Difference Between Marketing and Growth

I find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while …

How and Why Periscope Might Make Sense for Small Business

I don’t report on new technology just because it’s hot as much as try to figure out if there’s a …

5 Ways to Make Trust Your Most Important Marketing Asset
Your rep on the street

Who you hang out with

Why Your Brand Must Own a Single Word
Decide on owning a word

Decisions need a filter

60 Ways to Screw Up the Customer Experience
How people become aware of your business and brand

Every business loves referrals

5 Local Search Tactics You Must Employ Today
Get the NAP right

Local profiles matter

Why Your Proposals Aren’t Landing You Business
Ask the hard questions before

Spell out the agreement

How to Build Your Marketing Hourglass
Audit your touchpoints

Map the customer journey

How True Authority Is Actually Gained


The idea of authority has gotten a great deal of attention in business circles the last few years. People who …

How to Create an Effective Social Media System
it’s not a broadcast channel – it’s a tool for creating personal connections

Don’t forget to program ways to connect directly with customers

How to Get Paid for Everything You Do
Get paid to speak

Get paid to provide a service

7 Essential Habits of Successful Business Owners
Focus on important first

Get out of the office

Why You Must Change Your Content Marketing Approach
Online content strategy has changed

The future of content marketing is personalization

10 Ways to Supercharge Your B2B Lead Generation Efforts
Answer focused blogging

Social relationship building

5 Simple Acts to Take Right Now
Find some new inspiration

Start planning 2015 now

Growth Hacking is Just Effective Marketing
The term “growth hacking” is all the rage these days

Effective marketers have always been “growth hackers” at heart.

We Don’t Need More Relationships
Make a business case first

Then a relationship can happen

7 Guiding Questions for Business Success
Where are we going?

What values will guide us?

How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.