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About John Jantsch

John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.
How to Get Paid for Everything You Do
Get paid to speak

Get paid to provide a service

7 Essential Habits of Successful Business Owners
Focus on important first

Get out of the office

Why You Must Change Your Content Marketing Approach
Online content strategy has changed

The future of content marketing is personalization

10 Ways to Supercharge Your B2B Lead Generation Efforts
Answer focused blogging

Social relationship building

5 Simple Acts to Take Right Now
Find some new inspiration

Start planning 2015 now

Growth Hacking is Just Effective Marketing
The term “growth hacking” is all the rage these days

Effective marketers have always been “growth hackers” at heart.

We Don’t Need More Relationships
Make a business case first

Then a relationship can happen

7 Guiding Questions for Business Success
Where are we going?

What values will guide us?

How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.

Customer Loyalty Is Mostly About Choosing the Right Customers
Understand Who You Are Equipped To Serve Best

I know the title of this post might raise some eyebrows.

5 Things You Know But Don’t Do Enough
Remember How It Was In The Beginning

I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business.

How to Make Content the Voice of Strategy
Foundational Content Themes
1 Comment

Your strategy informs every marketing decision. It must be considered when you decide what products you will offer.

Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple?

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics.

5 Most Popular Podcasts of 2013
These Received The Most Downloads

Podcasting saw a huge renaissance in 2013.

The Best Way to Sell a Service Is . . .
Turn Your Sales Presentation Into A Sample Service

I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges.

Why Audience Development Must Come Before Business Development
Embrace Community And Audience Building

I was recently asked to help a mid sized software company devise a marketing plan.

All You Really Need to Know About Marketing
Marketing Must Begin And End With These Five Things In Mind

Marketing just isn’t that complicated.

What I Know for Sure About Leadership
Nothing Really Happens Without True Leadership
2 Comments

I’ve learned a great deal about leadership in the process of trying to build a business.

How to Maximize Email Lead Capture
Email Produces The Highest ROI In Marketing
1 Comment

Email as a marketing tool is very much alive.

Can You Build a Business Today Without Social
You Cannot Live Without Social
3 Comments

See, I still get asked that kind of question pretty much every day.

How Can I Get My Local Business to Rank Higher in Search?
Better Rankings For Your Business Takes Some Work
3 Comments

For today’s answer I wish I could say there was some magic pixie dust.