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About John Jantsch

John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.

John Jantsch

Reboot Your Business And Your Life
The World Of Marketing Has Changed
By on May 23, 2013 |

I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window.

How to Turn Your Best Customers Into a Growth Engine
Create a Team of Business Partners to Help You Grow
By on May 16, 2013 |

I’ve said repeatedly that building a vibrant community is the most important objective of any business these days.

How to Choose the Right Business Model for Your Start-up
The Basic Business Models To Consider
By on May 9, 2013 |

Lots of people talk about business models these days, but what does it really mean?

5 Ways to Turn Transactions Into Referrals
Organizations Have Become Very Good At Building Trust
By on April 25, 2013 | 2 Comments

I’ve long contended that repeat and referral customers are born during the first transaction.

How to Dissect a Prospect in 6 Revealing Steps
Understand The Power Of Community
By on April 16, 2013 |

I believe the highest objective of a successful organization is the building of a vital community.

Why You Must Add Visual Content to the Mix
Marketers must now use visual content
By on April 14, 2013 | 1 Comment

Sites like Pinterest and The Fancy rely on lots of pretty picture to tell stories and attract visitors.

The Golden Age of Social Lead Targeting Has Arrived Fully
Using Information To Add Value
By on April 2, 2013 |

In the beginning, some smart sales types discovered the awesome power of mining social networks for leads.

5 Questions That Will Lead to Market Domination
Small Businesses Struggle With Differentiation
By on March 26, 2013 | 2 Comments

One of the things most small business struggle with mightily is differentiation.

How to Practically Guarantee Every New Offering Is a Winner
Creating New Product And Services Is Always A Guessing Game
By on March 21, 2013 |

You sweat and toil and create new products and services that you just know that market is dying to get their hands on.

Nobody Talks About Boring Businesses
When There's Buzz, There Will Be Sales
By on March 14, 2013 |

Perhaps one of the most primary objectives of marketing is to get people talking about your business.

Changing the Social Channel
Six channels to cultivate your community
By on March 10, 2013 |

Any business today, is built not through social media, but through the confluence of a specific set of socially assisted practices.

Your Stuff Is Probably Good Enough
Creating A Remarkable Customer Experience
By on February 26, 2013 |

Small business owners and entrepreneurs create new stuff everyday.

5 Things Your Referral Sources Desperately Want to Know
Marketers are clear about targeting their messages
By on February 3, 2013 |

Your referral sources need to know the following five things.

7 Essential Elements to Small Business Growth
The Foundation For Brainstorming, Questioning And Organizing Your Growth
By on January 31, 2013 | 1 Comment

Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business.

The Number One Mistake People Make When It Comes To Referral Marketing
Start asking for introductions and not simply a list of names.
By on January 20, 2013 | 1 Comment

The real point of a referral is a customer.

12 Month Total Online Presence Blueprint
Tap The Full Potential of Building a Total Online Presence
By on January 15, 2013 | 1 Comment

I’ve been taking business owners through the beta of my program and it is reinforcing the amount of stuff there is to do online.

7 Marketing Metrics Worth Obsessing Over
Grasp The Things That Impact Your Organization's True Health
By on January 3, 2013 |

Marketers need to measure a lot of things in order to get better.

The Far Reaching Implications of The Social Business Model
Have We Stopped Dreadfully Short Of The True Potential Of Social?
By on December 17, 2012 | 1 Comment

For some time now I’ve been suggesting that social media doesn’t really matter anymore because it just is.

Strategy Without Change Is Pointless
Identifying the results of achieving an objective
By on December 16, 2012 | 1 Comment

Strategy without change is worthless.

How to Make Your Content Mobile Friendly
Mobile Accounting For Nearly 50% Of Content Consumption
By on December 11, 2012 | 2 Comments

When I think about the work I do these days very little of it actually needs to be done on a “real” computer.

5 Ways to Turn Incredible Customer Support Into a Profit Center
Making money from your support
By on December 9, 2012 | 1 Comment

Some organizations view it as a necessary evil.

The Only Path to Sustainable Growth
Your business doesn’t care how you spend your day
By on December 2, 2012 |

UPS is all about logistics

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