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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a provider of innovative Internet marketing consulting for progressive B2B companies ranging from Marketo to PRWeb to McKesson. Odden has been recognized for his expertise with enterprise social media, SEO and content marketing strategies by The Economist, Advertising Age and Mashable. He writes a monthly column called Social Media Smarts for ClickZ and his blog at TopRankBlog.com has an active community with over 46,000 subscribers, 12,000 Facebook Fans and has been rated the #1 Content Marketing blog 3 times by Junta42. He is also the Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing" published by Wiley.
Strategic Approaches to Social Media Marketing
Strategy before tactics vs. Tactics
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Where is Social Media Going?

Why You Should Optimize For Customers And Not Search Engines
Acknowledge That Change Is Needed

Companies have become frustrated with the lack of cause and effect data from their SEO programs.

Social Media Participation — A View Of The Bigger Picture
Think Of Participation In Terms Of A Story

Social media technologies and platforms are now everywhere internet connectivity exists.

When Should You Start Building Your Social Networks?
No Marketing Effort Should Begin Without A Plan
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During a neighborhood gathering I met a small business owner and he proceeded to tell me his troubles.

Small Business Q&A On SEO And Content Marketing
A Conversation With Chamber Of Commerce Executives
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There’s so much information being produced and promoted plus a growing array options for consuming content that standing out can be a real challenge.

Integrate SEO, Social Media & Content Marketing Into Your Business
Start Small And Be Specific
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Many small businesses have implemented a variety of efforts to attract new customers and increase overall sales.

4 Steps For Small Business Blogs To Get Big Results
Has Social Media And SEO Leveled The Playing Field?
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Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers.

Online Essentials All Small Business Marketers Should Know
Options Require Filtering And Prioritization When Marketing
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Many entrepreneurs are grappling with the realities of how to market.

3 Tips For Blog Promotion on the 5 Major Social Networks
To see a return on your blog promotion effort, you must invest!
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Track news to curate, comment on other blogs and sites

Building Trust & Credibility In 7 Steps
Here Are A Few Practical Social Media Tips
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Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so.

Uncovering The Truth About Social Media Marketing
What Other Topic Has Caused More Debate Than Social Media?
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Marketing trends come and go, but what other “shiny object” topic has caused more debate than social media?

Using Social Media To Launch New Products
How Do We Get People To Buy?
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Budding entrepreneurs with minds full of ambition and great ideas turn their understanding of a consumer or business problem within a market into a new product or service solution.

Optimize The Sales Funnel Using Social Media & Content
Essential Strategies And Tactics For Sales Funnel Optimization
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The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving …

Effective B2B Content Marketing Tips & Six Mistakes To Avoid
Figure out what story you want to tell, and how to tell it.
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Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story…

Important Lessons Small Businesses Should Know Concerning Content Marketing
Whether you’re a big or small business, content is content.

If you’re not creating content on the web, you don’t exist…

Get Better Engagement Through Content Optimization
9 out of 10 B2B Marketers Are Using Content Marketing Tactics
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According to a study by AOL & Nielsen, 53% of time on the internet is content consumption and in the …

Optimize Your Brand For Digital Media
The Ease of Publishing and Interaction Can Mean Huge Opportunities

The role of media in helping brands become more relevant online has entered a time where words like “convergence” and …

Content Marketing Basics
What You Should Consider
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Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and …

What Is The Business Return Of Attending A Conference?
Are you optimizing your conference experience?
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TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to …

Does Small Business Blogging Really Work?
Checking Out The Pros And Cons
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Earlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why …

What To Do When You Have A Limited Time And Budget
Using Social Media To Your Advantage
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The business press is full of stories about how small companies are using social channels to attract and engage customers. But while …

How Marketers Are Using Social Media For Customer Acquisition
Engaging customers and prospects across the entire lifecycle
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I received an invite to CrowdFactory’s "Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle" webinar yesterday with Jeremiah …