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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a provider of innovative Internet marketing consulting for progressive B2B companies ranging from Marketo to PRWeb to McKesson. Odden has been recognized for his expertise with enterprise social media, SEO and content marketing strategies by The Economist, Advertising Age and Mashable. He writes a monthly column called Social Media Smarts for ClickZ and his blog at TopRankBlog.com has an active community with over 46,000 subscribers, 12,000 Facebook Fans and has been rated the #1 Content Marketing blog 3 times by Junta42. He is also the Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing" published by Wiley.

Lee Odden

4 Steps For Small Business Blogs To Get Big Results
Has Social Media And SEO Leveled The Playing Field?
By on April 9, 2013 | 3 Comments

Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers.

Online Essentials All Small Business Marketers Should Know
Options Require Filtering And Prioritization When Marketing
By on March 28, 2013 | 1 Comment

Many entrepreneurs are grappling with the realities of how to market.

3 Tips For Blog Promotion on the 5 Major Social Networks
To see a return on your blog promotion effort, you must invest!
By on February 24, 2013 | 1 Comment

Track news to curate, comment on other blogs and sites

Building Trust & Credibility In 7 Steps
Here Are A Few Practical Social Media Tips
By on January 22, 2013 | 1 Comment

Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so.

Uncovering The Truth About Social Media Marketing
What Other Topic Has Caused More Debate Than Social Media?
By on December 20, 2012 | 2 Comments

Marketing trends come and go, but what other “shiny object” topic has caused more debate than social media?

Using Social Media To Launch New Products
How Do We Get People To Buy?
By on December 6, 2012 | 2 Comments

Budding entrepreneurs with minds full of ambition and great ideas turn their understanding of a consumer or business problem within a market into a new product or service solution.

Optimize The Sales Funnel Using Social Media & Content
Essential Strategies And Tactics For Sales Funnel Optimization
By on October 4, 2012 | 3 Comments

The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving …

Effective B2B Content Marketing Tips & Six Mistakes To Avoid
Figure out what story you want to tell, and how to tell it.
By on September 18, 2012 | 3 Comments

Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story…

Important Lessons Small Businesses Should Know Concerning Content Marketing
Whether you’re a big or small business, content is content.
By on September 9, 2012 |

If you’re not creating content on the web, you don’t exist…

Get Better Engagement Through Content Optimization
9 out of 10 B2B Marketers Are Using Content Marketing Tactics
By on September 6, 2012 | 6 Comments

According to a study by AOL & Nielsen, 53% of time on the internet is content consumption and in the …

Optimize Your Brand For Digital Media
The Ease of Publishing and Interaction Can Mean Huge Opportunities
By on August 23, 2012 |

The role of media in helping brands become more relevant online has entered a time where words like “convergence” and …

Content Marketing Basics
What You Should Consider
By on August 2, 2012 | 1 Comment

Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and …

What Is The Business Return Of Attending A Conference?
Are you optimizing your conference experience?
By on May 15, 2012 | 3 Comments

TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to …

Does Small Business Blogging Really Work?
Checking Out The Pros And Cons
By on March 16, 2012 | 5 Comments

Earlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why …

What To Do When You Have A Limited Time And Budget
Using Social Media To Your Advantage
By on January 5, 2012 | 3 Comments

The business press is full of stories about how small companies are using social channels to attract and engage customers. But while …

How Marketers Are Using Social Media For Customer Acquisition
Engaging customers and prospects across the entire lifecycle
By on June 29, 2011 | 9 Comments

I received an invite to CrowdFactory’s "Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle" webinar yesterday with Jeremiah …

Top 28 Content Marketing Tactics
A Virtual Smorgasbord
By on April 22, 2011 | 3 Comments

Content Marketing is a near and dear online marketing tactic and there’s been an explosion of attention and advice over …

SEO Tips For Your Blog

By on August 21, 2008 |

Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and …

Marketing with Facebook and the Web 2.0 Expo

By on April 25, 2008 |

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah …

Startup Marketing Web Metrics at Web 2.0 Expo

By on April 23, 2008 |

The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a …

SMO from the Web 2.0 Expo

By on April 23, 2008 | 2 Comments

My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 …

Creative Content Creation and Promotion Approaches

By on January 22, 2008 |

In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage …

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