August 23, 2017
About Manoj Jasra
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at

Are You Marketing Towards Women?

June 23, 2010 Manoj Jasra

  Earlier this week Unicast released its "What Women Want From the Web Report" Summer 2010 revealing the preferences, intentions and activities of women online this summer. The report discusses Unicast’s recent national online survey of 516 women, and provides detailed analysis and demographic breakdowns. Below are some of the […]

Interview with Multichannel Marketing Author

July 9, 2008 Manoj Jasra

I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin’s focus was to help marketers understand how to fully leverage/measure the various forms of marketing. Below is a recap […]

Marketing Suites for Agencies and SMBs

June 23, 2008 Manoj Jasra

Lyris, Inc., today announced Lyris HQ for Agencies, an online marketing suite designed specifically for marketing and advertising agencies struggling to manage and optimize online marketing campaigns across multiple clients. Lyris HQ for Agencies enables agencies and resellers to easily manage their customers’ online marketing campaigns, delineate client data, reinforce […]

Diving Deeper Into Web Analytics

May 2, 2008 Manoj Jasra

In order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers.  Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their […]

Avoid Time-Wasting When it Comes to Analytics

May 1, 2008 Manoj Jasra

Web Analytics is not easy and can take up much of you time so it’s important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn’t measure as well as some areas where you could potentially end […]

Has Your Blog Traffic Plateaued? Try These Strategies

July 25, 2007 Manoj Jasra

Have you looked at your blog’s stats lately and noticed that your blog’s traffic is starting to plateau. Blogging is not simple, it takes a lot of hard work to continuously come up with new ideas for content and blog promotion. I remember last year at this time there were […]