About Mark Schaefer

Executive Director Mark Schaefer has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University. http://www.businessesgrow.com
Six Ways To Create Great Content In Just 15 Minutes A Day
Try A Micro-content Strategy

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in …

Everything You Wanted To Know About Twitter Chats
An Important Networking And Sales Tool
1 Comment

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed …

Key to digital marketing success?
...Be less digital.

One of the things that distinguishes me in the world of social media blogging is that I am old … at …

The Business Case For Facebook, In One Sentence
Should Facebook Be A Priority?

What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?” The tension comes from …

Three Reasons Social Media Marketing Favors Small Businesses
Embrace the social web!

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I …