August 20, 2017
About Michael Brito
Michael Brito is a Sr. Manager of Community Marketing at Yahoo! Inc. He has over 10 years of direct marketing experience in driving customer acquisition, retention and engagement through social media and other online media channels to include search engine optimization, paid search, display advertising, word of mouth and generating buzz. He also writes about social media marketing in his marketing blog in his free time.

Social Business Means Thinking Internally First

July 22, 2012 Michael Brito

Too many think that social media is all about friends, fans and followers.  There is certainly some validity to this thinking because our minds have been trained to focus on outcomes. If done right, the output of smart social media initiatives like general community engagement, advocacy/influencer management, a Facebook sponsored […]

Social Business Enables Better Marketing. It’s The Truth.

May 18, 2012 Michael Brito

Marketers have a bad wrap and it’s understandable. For years, college professors have been teaching old school marketing theories such as the 4 P’s of marketing with the 4th P being Promotion (or marketing). This is still the truth in the majority of today’s college curriculum (with some exceptions of […]

Why Your Social Media Strategy Sucks

March 24, 2010 Michael Brito

• You think Twitter is going to solve all your problems: Substitute Twitter with any other tool or social network. Social media is about people and relationships. The tools come and go. • You work in a silo: No one else in the organization knows what you are doing.  Marketing […]

The Problem with Your Company Blog

July 2, 2008 Michael Brito

A big thank you to Kelly Feller who emailed me and several others at Intel this article from the Wall Street Journal, “Most Corporate Blogs Are Unimaginative Failures”. This is perfect timing as I am planning to launch a new consumer blog for Intel in the coming months. The following […]

Consumers Want to Be Heard

June 18, 2008 Michael Brito

The following is a repost (with slight changes/modifications) of something I wrote earlier this year. Still relevant and I wanted to share with all of you. The following happens all the time. I just had an experience with your brand. Was it good, bad, ugly, what? Nonetheless, it was such […]

Social Media Marketing – More Than Just Adding Bookmarks

May 20, 2008 Michael Brito

Social media marketing is more than just adding social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm. It’s more than creating multiple profiles and/or adding a multitude of […]