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About Michael Brito

Michael Brito is a Sr. Manager of Community Marketing at Yahoo! Inc. He has over 10 years of direct marketing experience in driving customer acquisition, retention and engagement through social media and other online media channels to include search engine optimization, paid search, display advertising, word of mouth and generating buzz. He also writes about social media marketing in his marketing blog in his free time.
Social Business Must Deliver Value To All Stakeholders
Social business planning is the blueprint for the transformation of an organization
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The real benefit of a social business, however, is that it can drive value internally.

Social Business Means Thinking Internally First
Too many think that social media is all about friends, fans and followers.
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Too many think that social media is all about friends, fans and followers.  There is certainly some validity to this …

Social Business Enables Better Marketing. It’s The Truth.
A few examples of how this works...
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Marketers have a bad wrap and it’s understandable. For years, college professors have been teaching old school marketing theories such …

The Difference Between a Social Brand and a Social Business
Are you connecting with the community?
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I don’t like to debate with people because I am not really good at it.  And, for what it’s worth, …

Why Your Social Media Strategy Sucks

• You think Twitter is going to solve all your problems: Substitute Twitter with any other tool or social network. …

The Problem with Your Company Blog

A big thank you to Kelly Feller who emailed me and several others at Intel this article from the Wall …

Consumers Want to Be Heard

The following is a repost (with slight changes/modifications) of something I wrote earlier this year. Still relevant and I wanted …

Social Media Marketing – More Than Just Adding Bookmarks

Social media marketing is more than just adding social bookmarks on your site in hopes that your content spreads like …