October 25, 2016
About Mike Moran
Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Search Engine Marketing, Inc., the best-selling book on search marketing. Mike also writes the popular Biznology newsletter and blog.

Differentiate Or Die!

May 3, 2012 Mike Moran

While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. And some of them aren’t always […]

Are You Interacting In Social Media?

June 9, 2010 Mike Moran

I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted to come between 8 am and 11 am yesterday, so we made sure someone would be home. But yesterday morning, […]

How To Handle Bad Reviews And Lies

March 15, 2010 Mike Moran

When my friend called me, there was a little panic in his voice. He owned a successful, customer-friendly small business, and was generally an easygoing person. But he didn’t know what to do. A long-time and loyal customer alerted him to a savage review of his business on an Internet […]

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