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About Mike Moran

Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Search Engine Marketing, Inc., the best-selling book on search marketing. Mike also writes the popular Biznology newsletter and blog.
Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

Are Marketers Underestimating The Pace Of Technological Change?
Marketing Will Constantly Be A Surprise
1 Comment

I speak and consult with clients frequently about the pace of technological change.

Are You Making Marketing Claims That Don’t Stand Up?
Stop Trying To Fool Your Customers

I hate to pick on a company in particular, but I honestly think that many companies cross the line.

How To Think About Differentiation For Your Business
Agile Marketing Is The Best Way To Find The Differentiation For Your Business

You probably don’t have a restaurant, but there is a lot to learn here.

Reddit Is The 800-pound Gorilla In The Room
Advice and Tips for Getting Reddit Traffic
4 Comments

reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, and oddly still-underground, this social sharing site is.

Differentiate Or Die!
It’s the digital marketing curse…
3 Comments

While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately …

Are You Interacting In Social Media?

I got a phone call yesterday from the company that services my central air conditioning unit each year. They had …

How To Handle Bad Reviews And Lies

When my friend called me, there was a little panic in his voice. He owned a successful, customer-friendly small business, …

Search Marketing For The Small Business

I often talk to small business people who lament at how the marketing deck is stacked against them. The big …

Improve Your Site And You Can Improve Your Business

I am constantly running into small business owners who are very concerned about the Web. They typically fall into two …

Small Businesses Should Take Advantage Of The Internet

Frank Reed had an interesting post on his Frank Thinking blog, lamenting how small businesses seem to avoid search marketing. …

What Do Visitors Want Out of Site Search

Jared Spool is one of the few user experience pros who focuses on Web site search. And when he says …

Business Book Review: Tuned In

I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, …

Marketing Isn’t Just About the Transactions

I had a very interesting time working with a company the last couple days about how they need to improve …

Sometimes You Have to Give Up On an Idea

Over the years, pundits have talked about how the generations coming up that have been raised on video games have …

Interview: Where Internet Marketing is Going

I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is …

A Must-Read for Reputation Management

Andy Beal and Dr. Judy Strauss have a new book out with the great title Radically Transparent. It’s a must-read …

Getting Indexed with Feeds

I got a Google Alert of a site that used my name the other day, and was a bit surprised …

Are You Advertising at the Right Moment?

I spoke recently about Google’s strategy , but a few people wanted to understand a bit more, so I am …

Is Paid Search Right for Your Business?

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong …

How Do Your Customers Know What They Want?
"That doesn't apply to us..."

If you read my post the other day,  you understand how I feel about solving your customers’ problems instead of …

Solving Customers’ Problems to Create Relationships
Forget the breathless hype of the old days...
1 Comment

If you read my monthly newsletter the other day, you understand that I think that the Web is ushering in …