August 23, 2017
About Rene LeMerle
Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

7 Quick Tips to Boost Your Facebook Ad Performance

May 29, 2012 Rene LeMerle

Facebook has proven to be a great source of cost effective traffic for many advertisers. But as the Facebook advertising market rapidly becomes more cluttered, the challenge is for business owners to make their campaign stand out. So here are 7 quick fire tips to help make your Facebook ad […]

WSJ Gives Advice for Small Business Survival

June 16, 2008 Rene LeMerle

Call it a "recession", an "economic slowdown" or "market re-adjustment", but either way, small business owners are bracing in the face of uncertain times, wondering which way to move to survive! The Wall Street Journal via "The Journal Report: Small Business" shared some vital small business marketing tips from a […]

SEM: Don’t Pull the Trigger Too Early

May 19, 2008 Rene LeMerle

Getting excited about setting up your first Google or Yahoo! advertising campaign? Who wouldn’t be with promises of top exposure, qualified website visitors and instant traffic? Now before you get over zealous about launching your advertising campaigns, don’t make the mistake of pressing the trigger before you set your sights […]

SES NY – Small Business Blitz

March 24, 2008 Rene LeMerle

The Annual Search Engine Strategies – New York conference has recently drawn to a close, and one of the panels was focused on providing some Search and Marketing Tips for Small Business Owners. The panel, made up of Stoney DeGeyter, Matt McGee and Jennifer Laycock, detailed some great advice for […]

Marketing ROI – Not Only About the Short-Term

February 11, 2008 Rene LeMerle

What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but most small businesses still make the mistake of looking short term when measuring the ROI of their marketing campaigns. Search engine marketing (and online marketing in general) for most small […]

Surviving Rocky Times with Local Search

January 28, 2008 Rene LeMerle

For small businesses, especially with a local focus, Local Search is an essential ingredient in surviving the turbulent economic times ahead. Local search plays a key role in getting your business found by potential customers online. It’s no longer just a buzz term. Local Search is a pivotal part of […]

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