August 18, 2017
About Richard Burckhardt
Richard V. Burckhardt, also known as The Web Optimist, is an SEO based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

Five Non-Local SEO Tips

June 22, 2011 Richard Burckhardt

It seems that everything has gone local with with search engine results lately. With Google, if you don’t rank in the top three for many queries, you are buried below seven local businesses and below the fold. Of course, you are also buried beneath the Adwords ads and the Related […]

Advanced Blog Optimization

August 6, 2008 Richard Burckhardt

I introduced you to blog optimization in S E O 101 – Blogs and Feed Optimization Tips. Hopefully, you’ve got your blog up and running and chock full of great content by now. If you’re just getting started, read the post above first, then come back to this one. In […]

Consider Blended Search with Your Retail Site

March 13, 2008 Richard Burckhardt

Online retailers face more competition than ever these days and, with the onset of blended or universal search, on-page optimization just won’t cut it anymore to get pages ranking at the top. Although site architecture is still important in your overall SEO strategy, today’s search results are filled with a […]