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About Rob Petersen

Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.

Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.
27 surprising facts about salespeople who are Social Selling
It’s not a buzzword. It’s a real way for generating revenue and results.

Social selling is not hard selling.

10 lessons on Walmart’s social media strategy
Start with a goal

Listen to the data

12 experts define Key Performance Indicators (KPIs)
Here’s how 12 experts define Key Performance Indicators (KPI’s)

Desired Business Result

25 social media listening aids to increase your hearing
consumers make buying decisions based on what they hear

Conversations on the Internet produce massive amounts of unstructured data

16 case studies prove ROI of mobile marketing
Are you paying attention to your mobile marketing yet?

After years of being the next big thing, mobile might finally be the current big thing.