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About Ross Mayfield

Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.

Collapsed Civilizations and Startup Risks
Businesses Choose to Fail or Succeed

Jared Diamond’s new book, Collapse: How Societies Choose to Fail or Succeed, provides a simple framework of five forces that …