About Sally Ormond

Sally Ormond is a UK based freelance copywriter (and SEO Copywriting specialist) who works with businesses of all sizes and industries to create eye-catching, persuasive copy. But her writing doesn’t stop there - also a self-confessed Twitter addict (@sallyormond) and blogger, she offers a wide range of useful articles about copywriting, marketing and social media in business on her blog, Freelance Copywriter’s Blog.
Should You Be Using Periscope?

Just when you think you’ve sussed all the social media platforms and latest marketing gadgets and gizmos, something else comes …

Is Your Voice Matching Your Product?
Factors that will affect your tone of voice

Who you are and what you stand for

Matt Cutts Explains The Most Common SEO Mistake
When Matt Cutts speaks everyone sits up and listens.

Why should they?

Re-branding – how not to alienate your customers
Why is there a need for change?

Are you still relevant?

Why Content, Social and SEO Marketing Should Be One Strategy
Surely they’re three different disciplines, aren’t they?

If you believe that, you may be experiencing issues with all three.

The Death of Keyword Data
Is Google Forcing Marketers To Use AdWords?

Google has been playing again according to a recent post on HubSpot’s Inbound Marketing blog.

How to Write Benefits-led Copy
It's Not As Straightforward As You Think
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How many times have you heard that the best copy focuses on the benefits of your product or service?

What Makes Your Business Unique?
Shout it from the rooftops

If you want your business to stand out from your competitors you’ve got to shout about what makes you different.

Content Marketing – Is Quality Really Important?
Quality Will Always Outweigh Quantity

With Google’s ever evolving algorithms, producing fresh content is more important than ever.

What’s the Difference Between Marketing and Advertising?
The Subtle Art of Marketing

If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful.

7 Tips for Powerful PPC Ads
How can you make sure your ads are effective?

Before we get started, let’s go back to basics. PPC (Pay-Per-Click) Google ads are found above and to the right …

Does my Blog Look Big in This?
Adding Personality To Your Blog
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Oh yes, ‘wearing’ your blog is this season’s latest trend. No, I haven’t completely lost it; you really can ‘wear’ …

How To Get Your Emails Opened
5 simple strategies to give your open rate a boost

Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to …

You’ve Got Traffic, So Why Aren’t You Ranking?
Is your website performing as it should?

You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather …

Managing Your Social Media Exposure
How To Enhance Your Online Reputation

In the good old days customers would communicate with you via letter, phone or in person. Today things are very …