July 21, 2017
About Wayne Hurlbert
Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular BusinessWorld Blog.

Local Business Social Media Use: Roost Study

October 3, 2011 Wayne Hurlbert

CEO of social marketing platform builder for individual professionals, businesses, consultants and agencies, Roost, Alex Chang was kind enough to take the time to answer a few questions about a recent study conducted by the company into small business success with social media. The study uncovered a few secrets that […]

Get Corporate Sponsors for Conferences!

August 22, 2008 Wayne Hurlbert

Every day business people receive opportunities to attend conferences all over North America, Europe, Asia, Australia and every other continent. I am expecting a conference booked in Antarctica any day now. Attending these worthwhile events is not possible financially for everyone, however. Blogging and social media conferences offer thought leaders […]

Keep A Positive Brand Image During a Recession

January 25, 2008 Wayne Hurlbert

During an economic downturn, a good brand reputation could be a matter of your company survival. When times are hard, people prefer to do business with others whom they know and trust, even more than when the economy is strong. What people think of your brand and its promise are […]

Business Adjustments for Changes in the Economy

January 7, 2008 Wayne Hurlbert

The recent past has been a very prosperous time for most business people. The economy has been robust, fueled by a housing boom and by strong consumer spending. At the same time, investors in the stock market saw huge gains land in their portfolio accounts. Since the bursting of the […]

Management Style and Morale Improvement

December 20, 2007 Wayne Hurlbert

You have probably heard the old office threat, "The beatings will continue until morale improves". Many people smile a bit when they hear it. At the same time, there is an urge to cringe, as all too often, that destructive management practice is a bit too familiar for comfort. Is […]

Turning the Page After Business Disasters

November 19, 2007 Wayne Hurlbert

Business people have too often felt the pain, both personal and financial, of a business disaster. The reasons for failures are many and varied, and require a careful analysis to assure they don’t recur. The problem then often moves from business analysis to decision paralysis. It can be very difficult […]

Decision Making: Avoid 2 False Choices

November 6, 2007 Wayne Hurlbert

While that statement may appear moot, the decision making process is often taken for granted in many companies. In a few businesses, the process is even short circuited to gain support for some very questionable policy choices. Instead of helping the company move forward, the options provided are often self […]

Recession Proofing Your Business

October 22, 2007 Wayne Hurlbert

Recession is one of the major themes, in the mainstream media, when discussing the economy. With the fall out from subprime mortgages, increasing numbers of housing foreclosures, and balance sheet write downs among the financial corporations, many business people are becoming worried about the future of the economy. Instead of […]

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