A lot of companies talk about creating great customer experiences, but why is that so few of them actually do? From a customer's perspective, it really does make all the difference. An above and beyond experience is preferred, but even a little bit of courtesy goes a long way.
It's clear that social media is an effective marketing tool, but when incidents such as the recent events regarding former Congressman Anthony Weiner occur, it is somewhat alarming for businesses. While the scandal illustrates the power of social media, it also shows how easily it is for a brand to be destroyed on social sites.
Even though small businesses have found social media to be effective, one of the early setbacks with it was time. Social media is all about relationships, which can take a lot of time. This was difficult for businesses to grasp since they were used to speedy and scalable results from paid search. Which produces better marketing results for you: social media or paid search? We'd love to know.
Hiring new employees is not an easy task. Employers want to know who their potential hires really are, but, unfortunately, the interviewing process isn't always very telling.
Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren't negative on their own, they can be damaging if a business isn't careful.
There has always been a rivalry between large businesses and small businesses. Large businesses seem to have all the breaks with big budgets, lots of staff and resources, and many other seeming advantages. Although it's not exactly fun to be the one with a smaller budget and fewer resources, it doesn't mean that you don't have any advantages.
Getting consumers to come to your website can be challenging, but it's not as difficult as some businesses make it out to be. Some businesses think that they have to invest a lot of money or develop an entirely new brand before they can draw consumers back again and again, but, fortunately, they are wrong.
For those of us with seasonal temperatures, the winter months are usually calmer than the others, partly because the weather is so bad. Many of us take the first few months of the year to recuperate from the busy holiday season. Businesses, however, do not have this luxury.
How long did it take you to figure out that social media wasn't just a fad? For some businesses, it didn't take long. However, some businesses are still not convinced that there is actual business value in social media.
Can you hear what your customers are saying? If so, that's great. But for everyone else, are you not hearing because they aren't talking, or because you aren't listening? Although both are serious issues, the most common problem is that businesses are not effectively listening to their customers.
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