One thing I’ve noticed in talking to peers and new internet marketers recently is that although both categories of internet business owners will build similar types of sites, the way they build their sites are radically different. I’ve had experience in construction and I’ll use some building analogies here.
Social marketing has quite an organic flavor to it and the garden analogy applies well. If tended well, your social marketing efforts can take off virally and yield a bountiful harvest with social goodwill being generated, credibility being established and the positive buzz grows at a quantum rate - everything having to do with having provided value to the community and becoming a key member of the community.
I had a great time presenting a session on social marketing and web 2.0 technologies for Jeremy Palmer’s Black Ink Project today and it fired off a couple of thoughts on how Internet marketers can leverage their brand to enhance their business. Especially if you’ve been traditionally focusing on PPC or Search Engine Optimization to generate leads and sales, these strategies can give you a couple more tools for your arsenal.
When Is A Joint Venture, Not A Joint Venture?...when it’s abused by uninformed marketers. Here’s a tip: If you're recruiting partners for a product launch, or you want to invite me to join your affiliate program, you just want to ask for help in marketing and promotion. That’s not a “joint venture”.
If you’ve been to Greenland or the Antartica (especially around the North Pole), you’d have seen numerous icebergs, some as big as a house, and many that are many times the size of an apartment complex or even bigger. That’s your internet business. Get it? Picture if you will your internet business as represented by the iceberg. It could be huge. It could be imposing.
