According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social media marketing and are using it more & more to interact with customers.
With the festive season knocking at your door, searchers are busy looking for the best deals online. However, at the same time they are not willing to buy from unreliable or unfamiliar online stores. Addressing this concern, Google recently launched Google Trusted Stores that will help online shoppers to identify and locate trusted online stores that provide excellent customer service.
Call it a "recession", an "economic slowdown" or "market re-adjustment", but either way, small business owners are bracing in the face of uncertain times, wondering which way to move to survive!
Getting excited about setting up your first Google or Yahoo! advertising campaign? Who wouldn't be with promises of top exposure, qualified website visitors and instant traffic? Now before you get over zealous about launching your advertising campaigns, don't make the mistake of pressing the trigger before you set your sights on the target.
The Annual Search Engine Strategies - New York conference has recently drawn to a close, and one of the panels was focused on providing some Search and Marketing Tips for Small Business Owners.
What's the key to measuring your online marketing success? It's ROI (Return on Investment). Now ROI isn't anything new, but most small businesses still make the mistake of looking short term when measuring the ROI of their marketing campaigns. Search engine marketing (and online marketing in general) for most small businesses is an acquisition tool. Put simply, it's about delivering new customers to the business via online sales or leads.
For small businesses, especially with a local focus, Local Search is an essential ingredient in surviving the turbulent economic times ahead. Local search plays a key role in getting your business found by potential customers online.
Experts are predicting that small business will be the lifeline for search engine marketing companies moving forward. While big firms move their SEM in-house, SMEs (small to medium enterprises) are getting wise to the value of search and outsourcing.
As 2008 beckons, most companies are seeking a bigger and better new year which is why serious small business owners should be turning to Google Advertising to achieve their goals (if they haven't already). Last year several changes in search marketing have led Google Advertising to be more than just nice to have in the search marketing mix - it should be a definite addition to any small business online marketing program. Why Does Your Small Business Need Google Advertising?
There's nothing worse than Googling your company or product and finding negative reviews in Google's top 10 search results. Managing your Google reputation is a challenge that every small business owner should embrace as more potential customers look to search engines to research companies and products.
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