SmallBusinessNewz

Creating A Social Media Monitoring Strategy

So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply: “Oh, you know, we’re using Radian6….”

What if You Can't Depend on Social Networks?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the time, especially when we need them most.

Increasing Perceived Value

Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed in the first chapter of his Predictibly Irrational book.

Social Media and ROI

As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI) The study divides the companies polled into Best-in-Class, Industry Average and Laggards.

Where Can You Buy Some Content?

Hire Copywriters

Using Google Webmaster Tools for SEO

With the Online Marketing Summit's regional tour on the horizon, I thought it would be a good time to give everyone a taste of the kind of material that is presented at OMS.

Many Businesses Unprepared For Reputation Problems

Paul Dunay has finished his Reputation Management for New Media Survey and you can now download the report–for free!

The Problem with Your Company Blog

A big thank you to Kelly Feller who emailed me and several others at Intel this article from the Wall Street Journal, “Most Corporate Blogs Are Unimaginative Failures”. This is perfect timing as I am planning to launch a new consumer blog for Intel in the coming months. The following is a tidbit from the article:

B2B Blogging and Value

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today. Some key findings from the report include:

Business Book Review: Tuned In

I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In.