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Blog Talk Archive

Social Media and Internal Issues

My dad used to tell me the main reason most relationships don’t work out is that one or both of the people involved is looking for the other person as the solution to their problems. His notion was that if you were happy by yourself, you’d likely be be happy with who you are partnered with.

Advanced Blog Optimization

I introduced you to blog optimization in S E O 101 - Blogs and Feed Optimization Tips.Hopefully, you’ve got your blog up and running and chock full of great content by now. If you’re just getting started, read the post above first, then come back to this one.

Where Does Social Media Responsibility Fall?

There has been no shortage lately of commentary about where social media responsibility will reside in organizations. The broad categories of opinion shake out like this:

Small Business Doing Well?

Well, this is an interesting one. You finally see some positive news about the outlook for small business at B to B Online but hold on a sec!

Is UR Biz Talk 2 Casual?

Hey, you know me by now. I read the Wall Street Journal. I do read other things as well. I just figure that my sports addiction may not be of interest to the internet marketing crowd so I talk about that elsewhere (Let’s Go Mets!). 
News Tags: Business, Text, WSJ, Business Talk

Social Networking At Street Level

Small businesses in the US are struggling right now. Any edge or any hope that can be found is a welcome change from the continued onslaught of economic news around rising prices and shrinking wallets. I found one such story this morning over my cup of coffee. Oh and it was kinda cool that it was about coffee.

Business of Software 2008 In Boston

If you read this blog, there's a pretty good chance you're somehow involved in the business of software.  By that, I mean you are trying to (gasp!) make money in the software business.  If that's the case, I can't think of any better place to be this September than the Business of Software Conference being held in Boston on September 3-4. 

Creating A Social Media Monitoring Strategy

So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply: “Oh, you know, we’re using Radian6….”

What if You Can't Depend on Social Networks?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the time, especially when we need them most.

Increasing Perceived Value

Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed in the first chapter of his Predictibly Irrational book.
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Roasted, But Without Kenny Rogers

Well, I'm on practically no sleep. Our (almost three-weeks old already) baby girl couldn't seem to get comfortable last night and didn't want us to sleep either. I feel like Jerry Seinfeld...
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