SmallBusinessNewz

Management Style Comparison from a Musical Conductor

This is my favorite thing that I filmed on my trip to Israel a few weeks back for FastCompany.tv.

Reputation Management and SEO Are Not the Same Thing

For once, the (semi-)mainstream media (almost) gets it right. Chris Wilson, editorial assistant at the Washington Post-owned Internet magazine Slate, wrote an article Friday about search engine optimization—and it didn’t confuse legitimate SEO with the snake oil salesmen that usually dominate the image of the industry. In fact, Wilson’s premise was that SEO helps everyone, and I think we’d all be inclined to agree. As he put it:

Can Venture Capital Be More Like EC2 and S3?

I'm becoming an increasingly big fan of infrastructure services like Amazon's EC2 and S3. The reason is simple: You pay for what you need at around the time that you need it. This is the point I made when recently interviewed by Erica Naoone of MIT Technology Review in an article aptly and succinctly titled "Cheap Infrastructure".

Ways a Blog Can Beneift Your SEO Efforts

Just a few reasons why a blog is a great tool for SEO.

Student Entrepreneurs - Pay Attention

I did the opening presentation at MIT's Underground 2008 event  for student entrepreneurs. My hat's off to Albert Park and his colleagues for organizing a great event. We need more of this kind of stuff in the Boston/Cambridge area to bring student entrepreneurs together with others.

Diving Deeper Into Web Analytics

In order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers. Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their marketing team. Below I have outlined 4 areas where analysts and marketers need to dive deeper and work together in order to succeed in their business.

Online Reputation Management as an Industry

Online reputation management (ORM) is officially an “industry.” While there’s been a lot of discussion about the importance of reputation management, BusinessWeek is among the first to look at the industry behind it. While I define online reputation management as this…

Creating Buzz and Gaining Visibility

A few days ago I saw a query on PR Newswire (see my article how to gain more visibility in the mainstream media) from a reporter asking for some ideas about how small companies can gain more visibility in the new online world, the universe of social networks. The world you're immersed in at this moment if you're reading my weblog or RSS feed.

Yelp Helps Small Businesses with Review Management

One of the biggest gripes small businesses have about local review sites is that not all of them provide an opportunity to respond to a customer complaint. Popular review site Yelp is hoping to address that issue with the launch of a new set of tools to help business owners manage their Yelp profile. Along with new features, such as…

Branding and Search Engine Marketing

There is an interesting thread on Jacques Warren’s blog that is quite distinct from my discussion of branding but has a definite relationship to it. Brand marketing is a surprisingly big part of even the most direct aspects of web marketing. Both the post itself and the ensuing discussion are well worth reading. Jacques' post comments on the high-propensity to brand search on Google (and not just Google).