SmallBusinessNewz

Every day I still get lots of emails and phone calls asking me to answer SEO questions and how to build their businesses for free. I get far more email than I could possibly answer, but much of it is from people who place a $0 value on my time - which does not scale as a 1 person business, especially after the failure of communism.

There are a couple great things about running a paid members only forum in a marketplace dominated by the cheaper faster free mindset

• When people pay they value and appreciate what they pay for and are more likely to act upon it. The act of paying for information increases its utility and value.


• Lots of people dig up scoops and have a wide array of experience that make the forums far more valuable than they could ever be with just the experience of one person or a small group.


• The pricepoint filters out people who do not value my time or their own time. This has multiple benefits, a couple of which are listed below.
  
  
  
  • Rather than being chuck full of the self promotional hype, affiliate offers, and misinformation that dominate most public forums our private forums have a much higher signal to noise ratio.
  
  
  • Rather than rushing through hundreds of emails just to finish them, I can take time and do the best job I can answering the questions of the people who actually value my advice.

There is no such thing as pricing pressure. You just need to focus on the people who care about what you have to offer, and ignore the 99% of the market that does not.

Comments