SmallBusinessNewz

Are Negative Reviews Sometimes Positive?

If you were to ask most people, they would tell you that negative reviews would kill their company. However, I can tell you of one company that turned their entire business around based on negative reviews and feedback. Dominoes Pizza The result? Record breaking sales for Superbowl. Their customers specifically stated:

More SMB's Doing Their Internet Marketing Homework

I have spoken here at Frank Thinking about how it seems that SMB’s just don’t get it when it comes to Internet marketing and social media. Too much chasing rabbits and too little chasing reality.

Small Business Success Telesummit Tips

Wow! So much fantastic info was shared by the 12 small business experts (including me) at the Telesummit I feel totally inspired and excited to get to work taking their advice. It was like being handed a whole bucketful of golden nuggets to invest in my business. In case you weren’t able to be on all the calls live, I thought I’d share a sampling of my favorite tips and ideas here. There were so many powerful bits of wisdom offered by the speakers that it’s going to take me more than one newsletter to even give you a taste.

What Should I Put On My Business Card?

As many Gen-Y’s climb the success ladder and move farther and farther up the chain on command within their companies they often all stumble across the same problem. What should I put on my business card?

"Platform" Advertising In 2010

Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’.  For much more, be sure to check out the complete source article: 

If You're Not Healthy, Chances Are Your Business Won't Be Either

Okay, I know this might seem off-topic coming from a Practical Marketing Expert. But over the years I’ve learned that if you’re not healthy, chances are your business won’t be either. Plus, oftentimes your best ideas will come when you’re doing something totally unrelated to your business. So to help you fit a little exercise into your already busy day, I thought I’d share a few of my favorite tricks…

Are You Doing Your Research?

I know I harp on this subject but I do it for a reason. I have seen far too many SMB’s (small and medium business) run out full speed and headlong into the brick wall of Internet marketing without a helmet. You know what the result of that is? Pain and confusion. Why put yourself through that? There are options to help make the move into effective online marketing activities that are best suited for the particular market and the SMB’s capabilities. These options require some things that are sometimes in short supply with SMB’s: patience, investment and planning.

Is Your Business Flexible?

Even though all of the data says something different it is clear that the life span for most small businesses is incredibly short.

What Are You Doing To Market For Holidays and Events?

What an excellent marketing plan this was! Game day and everyone's watching the AFC Championship. The game is over so what do you do? After three hours of watching the game, you get online and check your email. And what pops up? An email from an ecommerce store announcing the winner and where to get your team gear.

Are You Still Motivated?

It’s hard to believe that we are already two weeks into a brand new year. It is such a hopeful time. I am getting tons of positive energy from small business owners around the globe. Not a negative person in the lot. They are saying things like “This is my year!” and “I know it’s going to be a good one!” and “We’re over the hump now, 2010 rocks!” What about you? What are you saying? And are you saying the same thing you were two weeks ago when we turned the corner on the new year?