SmallBusinessNewz

The online social conversations that have attracted the interest of corporations and nonprofits are proving to be just as useful to small businesses - social media workshops are popping in towns across the country.

We’re in the age of constant connection, no matter the size of our business. For better or worse, our clients expect us to be available - right now.  If  they’re under 40, they definitely expect you to be online and participating in the new social channels and tools.

Blogs and online press releases are replacing or supplementing the trade journal articles that in the past have been a valuable way to reach your audience.  While social media content does not cost much, it does require a time commitment. Followers expect fresh, interesting content frequently.  Once you start, it’s important to keep up the flow of good content.

What kind of content gets a good response? Answering questions, sharing tips, and giving advice about your area of expertise: your market segment.

Dell’s recent Small Business blog post on the best approach to creating a business plan is a perfect example: It’s useful, and it addresses a problem that taxes many small business owners.  It’s not promotional and you get the sense that Dell understands what’s important to small businesses. That builds trust.

PR Takeaway: Sharing your knowledge online is one of the easiest ways to connect with consumers and it positions you as someone who cares.

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