What an excellent marketing plan this was!
Game day and everyone's watching the AFC Championship. The game is over so what do you do? After three hours of watching the game, you get online and check your email.
And what pops up?
An email from an ecommerce store announcing the winner and where to get your team gear.
Was this a last minute email?
Did someone say last night - "Hey this would be a good email?"
Did they wait until the winner was announced to write the email?
No - this was marketing campaign a season in the making.
They knew there would be a game on this Sunday and they knew the fans of the winning team would want team gear. They knew after sitting there for three hours, you were going to go check your email.
So they wrote two emails and someone behind the curtain said go with Colts email.
Planning and preparation just like the execution of any game.
So what are you doing today to market your store for Valentine's Day? What about Mother's Day, Father's Day, and the Holiday Season 2010. Get a calendar out tonight and start a marketing plan for 2010.
Get ahead of your competition.
About the author:
Shawna Fennell is the founder and CEO of
1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.
Check out the
1 Choice Blog for tips, free e-books, and more!
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