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Is Your Headline Creative Enough?

When you only have at best a couple seconds to catch and keep someone’s attention on your Website, a good Home page headline is critical. What’s yours?

If it’s “Welcome to Our Site” you are definitely missing out. The best headlines identify the target market, promise a benefit they really want, and create enough curiosity to convince them to keep reading.

You don’t need or want to get creative with this. Because you don’t want prospects to have to think about your headline. You want them to understand right away how you can help them solve a problem, fill a want or achieve a goal.

Here’s a winner that’s anything but creative: “Corns gone in 5 days or your money back.”

In fact, it’s often best to use a proven headline as a template but change it to suit your products or services.

Take the well known headline selling piano lessons “They all laughed when I sat down at the piano…But when I started to play.” This could be tweaked for my Asian Cooking School client to “They all laughed when I invited them over for an authentic Thai feast…Then they tasted the food!”

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News Tags: Website, Business, SMB, Headline
About the author:
Practical Marketing Expert and Business Lifestyle Architect Stacy Karacostas is on a mission to end Entrepreneurial Overwhelm and Marketing Madness! Discover how to grow your businesses with less effort-so you can help more people, make more money AND still have a life-by grabbing your copy of her FREE "Success without Shackles Starter Kit" at http://www.theunchainedentrepreneur.com.
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