How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on.
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There is always news and information that the media and the public will find interesting and valuable.

Google to Release New and “Softer” Panda Update for Small Businesses Soon!
Google Is Planning to Help Small Businesses

Google is working its way to the “next generation” Google Panda algorithm updates.

5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All
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Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

Do You Really Need To Kiss Up To Clients?
Most Of Us Have Been Guilty At One Point Or Another

A big part of being on the agency or consultant side of our business is relationship-building and management.

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.

Customer Loyalty Is Mostly About Choosing the Right Customers
Understand Who You Are Equipped To Serve Best

I know the title of this post might raise some eyebrows.

Can Negative Reviews Help Your Business?
Tips To Help You Deal With Online Reviews

Negative online reviews can be a scary thing for small business owners.

Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple?

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics.

Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

Personal Brands for Everyone
It's Now Time To Build A Personal Brand

2014 will be the year of the personal brand. Do I dare make that prediction?

How To Get What You Want From Your Business
Struggling To Get The Results You Want?

This marketing tip could be just what you’re looking for.

25 Outreach Tools That Can Take Your Business To New Heights
Have You Used Anything From This List?

Do you think a solid content marketing strategy exempts your brand from needing to do outreach?

11 Tools to Help Your Small Business Go Digital
Digital Tools Make Us More Efficient And Profitable

Looking to make your small business more “digital?”

How to grow your business and REALLY enjoy the process!
It’s simply this: Be helpful, often

The process of giving and receiving starts with the giving part.

Fulfill Your Resolution To Blog In 11 Steps
Try To Be A Blogger Who Is Helpful

So “blogging” is on your 2014 New Year’s resolution. Good for you.

How To Win Against Cheaper Competitors In 2014
How Do You Convince Them You Are Worth It?

Right now, Google is showing your prospective customers the details of all your competitors.

The Little Things That Make A Huge Difference
The Simple Things Have The Biggest Impact

In business, it’s often the little things that have the biggest impact.

What Everybody Ought To Know About Comfort Zones
Don't Cling Onto Your Comfort Zone

I’d like to share a key decision with you today, which every successful business owner needs to make.

The business owners who will succeed in 2014 are…
A question worth pondering

The business owners who succeed in 2014 will be a lot like those who succeeded in 2013.

Why You Should Optimize For Customers And Not Search Engines
Acknowledge That Change Is Needed

Companies have become frustrated with the lack of cause and effect data from their SEO programs.

The Best Way to Sell a Service Is . . .
Turn Your Sales Presentation Into A Sample Service

I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges.

Why Audience Development Must Come Before Business Development
Embrace Community And Audience Building

I was recently asked to help a mid sized software company devise a marketing plan.