Why even the smallest business should use a CDN

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Why even the smallest business should use a CDN The response to my “URGENT!!!” email came late in the evening: …

6 Effective tools for SMB that integrate with your existing SaaS

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These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With …

9 Mobile Marketing Ideas That Go Beyond Your Website

So, you’ve got your mobile-friendly website all set up. Your site—built on a Responsive Web Design (RWD) framework—is now optimized …

Marketing to Millennial business buyers

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the …

The 5 Types of Metrics Every Small Business Must Track

Management consultant extraordinaire Peter Drucker famously said, “What gets measured, gets managed.” Now, while terms like measurement and management might …

How to Take Control of Your Business Even Though It Doesn’t Want You To

Success is a relative term isn’t it, but if you ever come to recognize it you know what it feels …

How To Sell Your Services To Huge Companies

Have you ever considered selling your services to huge corporations? If you haven’t, then maybe it’s time that you did. …

10 ways webinars can rock local business

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Who uses webinars? The most common webinar leaders seem to be independent consultants who are their own brand, who are …

How to Speak Like a Customer (So Your Visitors Will Become One)

With the recent changes made to Google’s algorithms, the nature of keyword research and optimization is changing. But keywords still …

What it takes to be an award-winning company

What does it take to be an award-winning company? Just ask Vaughan Rowsell, founder and CEO of Vend. His company …

Yelp Announces The Members Of Its New Small Business Council

Yelp announced a new line-up for its Small Business Advisory Council. The company put a call out to business owners …

How and Why Periscope Might Make Sense for Small Business

I don’t report on new technology just because it’s hot as much as try to figure out if there’s a …

4 Non-measurable actions every business should take
Respond to consumers online

Post quality social media content

New Facebook Feature Helps Businesses With Customer Service
Facebook has a new customer service feature for businesses pages

Page admins can also reportedly search through their existing saved replies

Why you need a customer service response road map
Customers Expect the Best, Right NOW

Seek Out Complaints

Mobile will disrupt your industry: 3 ways to protect your business

How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should …

Don’t Let Your Small Business Become Mediocre
Set clear expectations of performance

Create and communicate a strong company vision

Square Expands ‘Square Cash’ To Business Level Processing
Individuals aren’t the only ones who don’t like checks
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ou can claim a $Cashtag in the Square Cash app or by going to cash.me.

60 Ways to Screw Up the Customer Experience
How people become aware of your business and brand

Every business loves referrals

Small Business Franchises Projected To Spend 1/2 Of Their Ad Budgets Online
Franchises are one of the most distinctive SMB segments
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Many franchise SMBs work with digital or advertising agencies

Do you have a 3D editorial calendar?
Plan ahead
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Integrate the different elements of your marketing

The Tech Trends For Small Business in 2015
Internet of Things

Remember when QR codes were the latest, greatest thing?