How True Authority Is Actually Gained

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The idea of authority has gotten a great deal of attention in business circles the last few years. People who …

The Future of Business Starts with Us
It’s changing or it should change

We are change.

Seven Communication Sins That Kill Simplicity and Business
Your audience needs simplicity

Real experts know how to make the complex simple

7 Essential Habits of Successful Business Owners
Focus on important first

Get out of the office

Changing perspectives in a world without barriers
Are you a Loyal Brand?

From understanding consumer to understanding the relationship

5 Simple Acts to Take Right Now
Find some new inspiration

Start planning 2015 now

12 experts define Key Performance Indicators (KPIs)
Here’s how 12 experts define Key Performance Indicators (KPI’s)

Desired Business Result

We Don’t Need More Relationships
Make a business case first

Then a relationship can happen

Customer Driven Online Reviews – Why They’re Critically Important for Your Business
Does getting online reviews make you nervous?

Harnessing the power of online reviews

7 Guiding Questions for Business Success
Where are we going?

What values will guide us?

How to lift your business to a whole new level
What do I want to achieve with my business?

Am I willing to pay the price?

Optimize Your Marketing Efforts With This Online Marketing Audit
An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place.

Optimize and Socialize”

How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on.
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There is always news and information that the media and the public will find interesting and valuable.

Google to Release New and “Softer” Panda Update for Small Businesses Soon!
Google Is Planning to Help Small Businesses
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Google is working its way to the “next generation” Google Panda algorithm updates.

5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All
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Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

Do You Really Need To Kiss Up To Clients?
Most Of Us Have Been Guilty At One Point Or Another
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A big part of being on the agency or consultant side of our business is relationship-building and management.

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.

Customer Loyalty Is Mostly About Choosing the Right Customers
Understand Who You Are Equipped To Serve Best

I know the title of this post might raise some eyebrows.

Can Negative Reviews Help Your Business?
Tips To Help You Deal With Online Reviews
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Negative online reviews can be a scary thing for small business owners.

Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple?

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics.

Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

Personal Brands for Everyone
It's Now Time To Build A Personal Brand

2014 will be the year of the personal brand. Do I dare make that prediction?