May 1, 2016

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Six Top Tips to Name Your Business

March 16, 2016 David Leonhardt

Every business has a name. And if you are thinking of starting a business, one of the first questions you’ll face is what to name it. There is more than one way to name a business. Here are a few approaches you might like. Owner’s name This is the most […]

Pinterest Ads Manager Opens to All Small and Medium-Sized Businesses

March 9, 2016 Chris Crum

Pinterest just announced that it is opening the Pinterest Ads Manager to all small and medium-sized businesses int he U.S. Until now, it’s been waitlist-only. “Over the past year and a half, tens of thousands of small and medium sized businesses have seen success with Pinterest’s self-serve, do-it-yourself, Promoted Pins […]

Why 34 clear facts on Viewable Impressions matter

February 23, 2016 Rob Petersen

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to see the ad or […]

Why even the smallest business should use a CDN

January 20, 2016 David Leonhardt

Why even the smallest business should use a CDN The response to my “URGENT!!!” email came late in the evening: “Unfortunately it’s not just a DNS issue this time. The problem is that the server is under DDoS attack, which is a 90% chance that it’s one of your sites […]

9 Mobile Marketing Ideas That Go Beyond Your Website

December 17, 2015 Rich Brooks

So, you’ve got your mobile-friendly website all set up. Your site—built on a Responsive Web Design (RWD) framework—is now optimized for desktop, tablet, and smartphone viewing. Is your mobile marketing complete? Not quite. Your website is the starting point—not the finish line—for your mobile marketing. Since the majority of the […]

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