June 28, 2017

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Legal Issues About Trademarks And Domain Names

August 2, 2007 P Goldberg

Trade marks are a name or symbol that are used to distinguish the goods of services of a particular company from others. Similar to copyrights and other signs of intellectual property, the effects of the trademark system is territorial. This means, that each country has its own trademark system. A […]

How To Choose A Legal Structure For Your Business

August 1, 2007 Jody Ehrhardt

Whether you are starting a small business from your home or opening a new, large operation, you will need to decide which business structure is better suited to you and your company’s needs. There are four basic types of business structures: sole-proprietorships, partnerships, corporations and limited liabilities companies. The type […]

Want Google to Talk to You?

July 27, 2007 Mike Moran

When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your site has problems, why doesn’t Google tell you what’s wrong? Now they can. There aren’t a lot of details yet, […]

Define a clear goal for your website

July 27, 2007 Yuri Filimonov

Back in the days, everyone and their dog wanted to have a website for any reason. Even just to display dog/cat photos. But when it comes to business websites, there is investment and return involved. If you invest in the website, you expect to get a return on investment (ROI). […]

Are You Hiding From Customer Reviews?

July 27, 2007 Kevin Gold

Do you allow your customers to post reviews on your website about your products or services? It seems that most businesses have a fear of what their customers might say if given the power to review. Unfortunately for them, customers have a way (especially in the Web 2.0 environment) to […]

Q&A: Database Or Individual Pages For Each Product?

July 27, 2007 Kalena Jordan

Dear Kalena… I was thinking of starting an e-commerce site and wanted to ask for your opinion regarding information of the individual products. Is it better to simply build a separate web page for each product rather than storing them in a database? This way search engines should be able […]

Optimizing Your Shopping Cart In 5 Steps

July 27, 2007 Joost de Valk

A friend of mine was adding a shopping cart to his site, and wanted some advice on how to optimize his shopping cart. I thought: why not give the advice I gave to him to all my readers as well? So here we go, a complete article on shopping cart […]

Blog As A Small Business Secret Weapon

July 27, 2007 Wayne Hurlbert

Business blogs are a secret weapon for the small business owner. While perhaps not as dramatic as some of the high tech toys, employed by Batman or Wonder Woman style superheroes, a blog can provide an even greater impact. The power of a business blog is global in scope, providing […]

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