March 25, 2017


Business Plan Part 6: Competitive Analysis

March 27, 2009 Abby Johnson

Before you write the Competitive Analysis portion of your Business Plan, you must  first conduct a thorough investigation of your competition. Your research must persuade the readers (AKA potential investors) that your business offerings will benefit consumers in a way that your competitors can’t or won’t. As discussed in the […]

Finding Acceptance in the Business Sector

March 25, 2009 Abby Johnson

The majority of the time large businesses take the spotlight away from small businesses, but it doesn’t have to be that way. Small and large businesses have a relationship similar to that of older and younger siblings. The younger sibling always wants to gain acceptance from the older sibling and […]

Creating a Marketing Calendar

March 17, 2009 Abby Johnson

Although many people use the words "time" and "money" interchangeably, I think the majority of people would sacrifice a little bit of time for extra money. Planning takes time but it does produce benefits. In the video below, SmallBusinessNewz takes a look at how planning a marketing calendar can increase […]

Making Fresh Ventures Cost Less

February 13, 2009 Doug Caverly

Maybe the recession has pushed you towards an entirely new line of business, or maybe you’re just thinking about expanding upon whatever your company currently offers.  Either way, beginning something fresh can be expensive, and some suggestions for cutting startup costs may come in handy. Karen E. Klein received a […]

SBMU: Bringing Small Business Marketing Together

February 4, 2009 Abby Johnson

Small business marketing covers a lot of area. It involves both offline and online marketing principles. It also includes advertising, publicity, promotion, sales, social media, and the list goes on and on. In the above video, Christina "CK" Kerley interviews Rachel Phillips about the Small Business Marketing Unleashed conference series. […]

Investors’ Advice Should Be Taken With Grain Of Salt

January 29, 2009 Doug Caverly

If someone shows up on a business’s doorstep with a suitcase full of money (or at least an impressive-looking checkbook), odds are good that the owner will listen to him.  If the owner accepts money, he may feel obliged to go into your-wish-is-my-command mode.  But investors don’t always know what’s […]

Going After Your Competitors’ Customers

January 23, 2009 Doug Caverly

Did anyone catch "The Office" last night?  The show definitely seems to be losing its touch over time.  One less than hilarious aspect of the new episode might apply to real-world small businesses, though, and it was the subject of stealing a competitor’s customers. Here’s a short recap: two of […]

BBC Finds Confident Small Business Owners

January 20, 2009 Doug Caverly

Positive reports have gotten harder and harder to find over the past few months; there have been times when it seemed one-sentence articles with titles like "Times Still Suck" would suffice for an update.  But fresh from the BBC is a piece showing that things are pretty good for some […]

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