Why Your Brand Must Own a Single Word
Decide on owning a word

Decisions need a filter

Is Your Voice Matching Your Product?
Factors that will affect your tone of voice

Who you are and what you stand for

Why your marketing isn’t working and how to fix it!
Bankable results

Businesses are the same

9 ways to reboot your digital marketing for the new year
Here are 9 ways to refresh your digital marketing for 2015.

Audit your customer databases and email lists.

Matt Cutts Explains The Most Common SEO Mistake
When Matt Cutts speaks everyone sits up and listens.

Why should they?

4 Ways to Make Your Ordinary Content Epic
Use Attention-Getting Headlines

Implement Worthy Content

5 Local Search Tactics You Must Employ Today
Get the NAP right

Local profiles matter

Let the market view in
Seek out experts

Study the competitive landscape

The Benefits of Switching from All SEO Marketing to Social & Content
The Shift from SEO to Social Influencer Content

Using tools like Traackr, Buzzsumo and Followerwonk

How to Build Your Marketing Hourglass
Audit your touchpoints

Map the customer journey

Listen to Your Customers When Writing Your Marketing Content

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating …

4 AdWeek marketing lessons for small businesses
Expand Your Audience

Try New Things – and Fail Sometimes

Increasing engagement in content marketing
Ask Questions, Respond to Answers

There are different kinds of engagement

The Importance of Content Strategy in Marketing
Content strategy is something really complicated

A content strategy requires many magic elements to be cooked together

Good Web Marketing Just Isn’t Enough To Succeed Anymore
What Solutions Do You Provide?

Who Will Benefit From Your Services?

Re-branding – how not to alienate your customers
Why is there a need for change?

Are you still relevant?

Re-branding – a better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend

Disruptive innovation as an explanation of how change happens is everywhere

Marketing is the NFL Quarterback of Business
The product itself matters more than the marketing approach

Marketing is essentially the NFL quarterback of business

10 Basic SEO Tips for Local Business Success
Use Local Business Listings

Stay Active with Your Audience

5 easy copywriting rules for your content strategy
Not a copywriter? Use a formula.

Show your cards right away

Why You Must Change Your Content Marketing Approach
Online content strategy has changed

The future of content marketing is personalization

Should You Still Be Writing Business Blogs?
State of Blogging

Everybody’s blogging