February 27, 2017

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YouTube Super Chat is a New Way for Creators to Make Money

January 17, 2017 Rich Ord

YouTube has launched ‘Super Chat’ as a way for fans of YouTube stars to make their comments stand out during live stream videos and more importantly as a new financial stream for video creators. Viewers of live streams can purchase a Super Chat in order for their message to be […]

Best YouTube Ads of the Year (2016)

December 27, 2016 SmallBusinessNewz

The Google Agency Blog over the holiday’s shared the results of the #TheYouTubeAd of 2016 contest, in association with The Webby Awards. Category: #TheYouTubeAd That Goes Straight To The Heart Winner: Budweiser | Chicago Cubs 2016 World Series Champions | Harry Caray’s Last Call | Fly The W (VaynerMedia, MediaCom) […]

How To Stay Within the Rules of Google Adsense

November 1, 2016 Rich Ord

The Google Adsense team posted this morning what they consider to be the 8 most important best practices for not violating Adsense policies and to keep your account in good standing. Most of them are rather obvious, like “don’t click your own ads” but they are worth reviewing if you […]

Facebook Improves Canvas Marketing Tool

September 30, 2016 SmallBusinessNewz

Canvas is Facebook’s mobile marketing platform for companies wanting to present a more immersive experience to potential customers. It’s a full-screen mobile ad that Facebook touts as loading nearly instantly and is designed specifically for Android and iOS devices. Using the same technology for loading photos and video quickly in […]

SnapChat Adds Behavioral Target Options for Marketers

August 30, 2016 Rich Ord

SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report referenced by BusinessInsider. SnapChat Director of Revenue Operations, Clement Xue, said in the report that SnapChat was going to launch behavioral targeting capabilities by the end of September. Per BI, SnapChat will initially based all […]

Brands Can Now Create and Promote #Stickers on Twitter

August 15, 2016 Rich Ord

Twitter announced the launch of Promoted #Stickers as a new marketing tool for brands. Twitter launched #Stickers for users back in June for those wanting to add some fun to their tweets. “Starting today, brands can create and promote custom stickers for anyone on Twitter to use,” posted Twitter’s Head […]

Less Ads Would Be Blocked if Ads Weren’t So Annoying

August 8, 2016 Rich Ord

The IAB study found that 45% of people would be less likely to use an adblocker if ads didn’t interfere with a page. In other words, people are tired of bloated Flash ads or sites that block content with popups or interstitials and the use of adblockers are simply a […]

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