How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

Creating great content for content marketing: don’t overthink it
Forget about inventing stories

Add value to the story that’s already out there.

Blogging, microblogging, media, social media or… Which for your business?
There’s no simple answer.
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There’s no correct answer here and no one quick solution.

The Second Screen: What It Means For Small Business Marketers
Use Innovation To Catch Your Customer's Attention

For several years, the big marketing push has been to “go mobile.”

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
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For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

How to Make Content the Voice of Strategy
Foundational Content Themes

Your strategy informs every marketing decision. It must be considered when you decide what products you will offer.

How to quickly get more from your marketing
Avoid a Common Marketing Mistake.

You will attract very few clients or customers, if you’re marketing to the wrong people.

How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey

Here’s a valuable marketing tip, from one of the world’s most successful companies.

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Differentiation, Excellence, Scale

It’s getting crowded in here.

Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses
Is Facebook Still An Effective Marketing Tool?

The big stat: Facebook engagement has dropped by as much as 44% in some cases.

How to get your marketing shared on social networks
The most successful marketing today, is not marketing that’s pushed at people.

The most successful marketing today, is marketing that people share with their friends.

All You Really Need to Know About Marketing
Marketing Must Begin And End With These Five Things In Mind

Marketing just isn’t that complicated.

Are Marketers Underestimating The Pace Of Technological Change?
Marketing Will Constantly Be A Surprise
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I speak and consult with clients frequently about the pace of technological change.

5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don't Be Afraid.

Every professional services firm in the history of ever struggles with content marketing.

10 Practical Uses for Landing Pages
Landing Pages Are A Foundational Element Of Marketing

I like landing pages a bunch.

The Death of Keyword Data
Is Google Forcing Marketers To Use AdWords?
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Google has been playing again according to a recent post on HubSpot’s Inbound Marketing blog.

How To Attract The Attention And Interest Of Your Marketplace
Giving And Receiving Starts With Giving

If you would like to attract the attention and interest of your marketplace, this post is just for you.

Are You Making Marketing Claims That Don’t Stand Up?
Stop Trying To Fool Your Customers

I hate to pick on a company in particular, but I honestly think that many companies cross the line.

Content Marketing — How Strategy Supports Success
A Scattershot Approach Is A Great Way To Waste Resources

We love to hear clients talking about social media, SEO, blogging and email marketing, but…

Why Outbound Marketing Has Never Been More Effective
People Will Find You With Enough High Quality Content
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The rallying cry of inbound and content marketers everywhere is that outbound marketing is evil.

The Problem With Inbound Marketing
It's Hard To Deliver With A Content Machine
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I’ve been promoting the concept of inbound marketing for about ten years now.

Is Outsourcing Your Content Marketing Evil?
Outsourcing Is An Essential Marketing Tactic
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More than ever small businesses are using some form of content marketing to promote themselves.