Marketing Articles

Solving the Most Frustrating Part of Marketing
Marketing Isn't Really That Complicated
By on June 13, 2013 | 2 Comments

I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.

Why Your Marketing Messages Must Be Backed Up With Action
The Smartest Small Business Owners Focus On Bold Promises
By on June 11, 2013 |

Society places huge value in people, who deliver the goods.

How to Generate 5 Times the Leads You Are Today
Co-Marketing Is A Powerful Referral Generation Tool
By on May 28, 2013 | 1 Comment

One of the greatest lead generation tactics around is the trusted referral.

Twitter Vine in Small Business Marketing
Small Businesses Should Take Advantage Of Vine
By on April 30, 2013 | 1 Comment

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.

5 Ways to Turn Transactions Into Referrals
Organizations Have Become Very Good At Building Trust
By on April 25, 2013 | 2 Comments

I’ve long contended that repeat and referral customers are born during the first transaction.

Online Essentials All Small Business Marketers Should Know
Options Require Filtering And Prioritization When Marketing
By on March 28, 2013 | 1 Comment

Many entrepreneurs are grappling with the realities of how to market.

Online and Offline Marketing Combine for Customer Engagement
Online and offline are not foes – they’re friends.
By on March 24, 2013 | 1 Comment

Your customers hang out online but they didn’t turn into robots.

3 Things To Focus On If You Want To Quickly See Amazing Results
Set YOUR Business Apart From The Others
By on March 12, 2013 | 1 Comment

If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce results.

Quick Marketing Tip: Stop trying to appeal to everyone
Decide On Your Ideal Customer Profile
By on March 5, 2013 | 2 Comments

One of the golden rules of successful marketing, is to identify exactly who your customer or client is.

The 2 Most Important Words in Marketing are What If
You Must Keep Your Brand's Antennae Up At All Times.
By on February 28, 2013 |

I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents.

16 case studies prove ROI of mobile marketing
Are you paying attention to your mobile marketing yet?
By on February 19, 2013 |

After years of being the next big thing, mobile might finally be the current big thing.

5 Things Your Referral Sources Desperately Want to Know
Marketers are clear about targeting their messages
By on February 3, 2013 |

Your referral sources need to know the following five things.

The Number One Mistake People Make When It Comes To Referral Marketing
Start asking for introductions and not simply a list of names.
By on January 20, 2013 | 1 Comment

The real point of a referral is a customer.

7 Marketing Metrics Worth Obsessing Over
Grasp The Things That Impact Your Organization's True Health
By on January 3, 2013 |

Marketers need to measure a lot of things in order to get better.

Is it time for your marketing to include a mobile app?
There Are 6 Billion Mobile Subscribers Worldwide
By on December 27, 2012 | 1 Comment

It is no secret that mobile applications have changed everyday life.

9 Amazing free resources to help you grow your business and feed your mind
Free marketing and educational resources
By on December 23, 2012 |

What are the free resources that you value the most?

Marketing Is So Much More Than Just a Sales Tool
Tunnel Vision and the Bigger Picture
By on December 4, 2012 | 3 Comments

Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple:

How to Communicate Your Core Difference
Marketing Lives And Dies By The Ability To Capture And Communicate
By on November 27, 2012 |

Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point.

Targeting Content and Calls To Action: Where Are Your Prospects?
Be sure to pay attention to your analytics
By on November 18, 2012 | 4 Comments

Where Is Your Prospect?

The Secret to Finding Highly Profitable Clients
A Three-Step Approach For Helping You Get A Clearer Idea
By on November 6, 2012 | 3 Comments

You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you.

Blogging as Part of Your Marketing Strategy
Some Of The Most Important Things You Can Do Before You Start
By on October 30, 2012 | 6 Comments

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.

7 Most Important Online Marketing Tactics for Any Small Business
Online Marketing Must Become A Habit
By on October 23, 2012 | 3 Comments

Building an effective online presence these days has moved beyond the realm of the event…

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