5 easy copywriting rules for your content strategy
Not a copywriter? Use a formula.

Show your cards right away

Why You Must Change Your Content Marketing Approach
Online content strategy has changed

The future of content marketing is personalization

Should You Still Be Writing Business Blogs?
State of Blogging

Everybody’s blogging

10 Ways to Supercharge Your B2B Lead Generation Efforts
Answer focused blogging

Social relationship building

How the World Sees You Should Govern Your Social Media Style

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A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to …

Strategies For Implementing Influencer Marketing Programs
What are Influencers and what is Influencer Marketing?

Putting A Co-Created Influencer Content Marketing Program in Action

Create More Meaningful Content and Enjoy The Profits
Understand Globally, Communicate Locally

Literally and figuratively.

Measure and Optimize Your Content Marketing Performance
How will our marketing attract the right audience?

How will we convert engaged members?

Growth Hacking is Just Effective Marketing
The term “growth hacking” is all the rage these days

Effective marketers have always been “growth hackers” at heart.

4 simple truths about content marketing re-imagined
Content is king

Go deep into your content when marketing!

The Best Google Analytics Metrics for Social Media Professionals
Creating a Measurement Plan

Social Media Number of the Week: 230 Million

What A User Friendly Website Means To Search Engine Marketers
I No Longer Pitch SEO Conferences

Holistic Usability and SEO

Everything your business does, is marketing!
Some business owners get it all wrong

What’s your story?

7 online marketing lessons on launching a small business from Bogart’s Doughnuts
Show gratitude–and get personal

Create demand–then show it!

Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages

Measuring the Brand Metric

15 Ways Video Helps You Generate More Online Leads
Are you ready for your close up?

Video improves your search engine visibility

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
We grow social networks expecting opportunities to create meaningful business relationships.

Take advantage of LinkedIn’s new LinkedIn Showcase Pages.

5 simple steps to increase your online visibility
Building your personal brand takes a lot of hard work and dedication.

Once you have your website and blog in place, your next step is to direct people toward them.

Why Content, Social and SEO Marketing Should Be One Strategy
Surely they’re three different disciplines, aren’t they?

If you believe that, you may be experiencing issues with all three.

How to build brand trust – 4 essential steps
Branding is basically about developing emotional connections

So why is this essential emotion of trust in such dire straits?

How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

Creating great content for content marketing: don’t overthink it
Forget about inventing stories

Add value to the story that’s already out there.