Is Outsourcing Your Content Marketing Evil?
Outsourcing Is An Essential Marketing Tactic
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More than ever small businesses are using some form of content marketing to promote themselves.

Make Video Part Of Your Social Media Marketing
You Always Want To Reach Your Customers Where They Are
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If you’re not using video in your social media marketing, what are you waiting for?

We Need to Evangelize More About Content Marketing
Ideas For Actions You Can Take
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I’ve really ramped up my content marketing activities in the past six months and have learned a lot.

The Problem with Marketing is It’s Full of Marketers
Avoid Lazy Marketing

I’m a marketer. In marketing, our mission, if you like, is to instill desire.

Solving the Most Frustrating Part of Marketing
Marketing Isn't Really That Complicated
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I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.

Why Your Marketing Messages Must Be Backed Up With Action
The Smartest Small Business Owners Focus On Bold Promises

Society places huge value in people, who deliver the goods.

How to Generate 5 Times the Leads You Are Today
Co-Marketing Is A Powerful Referral Generation Tool
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One of the greatest lead generation tactics around is the trusted referral.

Twitter Vine in Small Business Marketing
Small Businesses Should Take Advantage Of Vine
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With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.

5 Ways to Turn Transactions Into Referrals
Organizations Have Become Very Good At Building Trust
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I’ve long contended that repeat and referral customers are born during the first transaction.

Online Essentials All Small Business Marketers Should Know
Options Require Filtering And Prioritization When Marketing
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Many entrepreneurs are grappling with the realities of how to market.

Online and Offline Marketing Combine for Customer Engagement
Online and offline are not foes – they’re friends.
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Your customers hang out online but they didn’t turn into robots.

3 Things To Focus On If You Want To Quickly See Amazing Results
Set YOUR Business Apart From The Others
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If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce results.

Quick Marketing Tip: Stop trying to appeal to everyone
Decide On Your Ideal Customer Profile
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One of the golden rules of successful marketing, is to identify exactly who your customer or client is.

The 2 Most Important Words in Marketing are What If
You Must Keep Your Brand's Antennae Up At All Times.

I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents.

16 case studies prove ROI of mobile marketing
Are you paying attention to your mobile marketing yet?

After years of being the next big thing, mobile might finally be the current big thing.

5 Things Your Referral Sources Desperately Want to Know
Marketers are clear about targeting their messages

Your referral sources need to know the following five things.

The Number One Mistake People Make When It Comes To Referral Marketing
Start asking for introductions and not simply a list of names.
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The real point of a referral is a customer.

7 Marketing Metrics Worth Obsessing Over
Grasp The Things That Impact Your Organization's True Health

Marketers need to measure a lot of things in order to get better.

Is it time for your marketing to include a mobile app?
There Are 6 Billion Mobile Subscribers Worldwide
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It is no secret that mobile applications have changed everyday life.

9 Amazing free resources to help you grow your business and feed your mind
Free marketing and educational resources

What are the free resources that you value the most?

Marketing Is So Much More Than Just a Sales Tool
Tunnel Vision and the Bigger Picture
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Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple:

How to Communicate Your Core Difference
Marketing Lives And Dies By The Ability To Capture And Communicate

Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point.