5 simple steps to increase your online visibility
Building your personal brand takes a lot of hard work and dedication.

Once you have your website and blog in place, your next step is to direct people toward them.

Why Content, Social and SEO Marketing Should Be One Strategy
Surely they’re three different disciplines, aren’t they?

If you believe that, you may be experiencing issues with all three.

How to build brand trust – 4 essential steps
Branding is basically about developing emotional connections

So why is this essential emotion of trust in such dire straits?

How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

Creating great content for content marketing: don’t overthink it
Forget about inventing stories

Add value to the story that’s already out there.

Blogging, microblogging, media, social media or… Which for your business?
There’s no simple answer.
5 Comments

There’s no correct answer here and no one quick solution.

The Second Screen: What It Means For Small Business Marketers
Use Innovation To Catch Your Customer's Attention
1 Comment

For several years, the big marketing push has been to “go mobile.”

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
1 Comment

For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

How to Make Content the Voice of Strategy
Foundational Content Themes
1 Comment

Your strategy informs every marketing decision. It must be considered when you decide what products you will offer.

How to quickly get more from your marketing
Avoid a Common Marketing Mistake.

You will attract very few clients or customers, if you’re marketing to the wrong people.

How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey

Here’s a valuable marketing tip, from one of the world’s most successful companies.

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Differentiation, Excellence, Scale

It’s getting crowded in here.

Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses
Is Facebook Still An Effective Marketing Tool?

The big stat: Facebook engagement has dropped by as much as 44% in some cases.

How to get your marketing shared on social networks
The most successful marketing today, is not marketing that’s pushed at people.

The most successful marketing today, is marketing that people share with their friends.

All You Really Need to Know About Marketing
Marketing Must Begin And End With These Five Things In Mind

Marketing just isn’t that complicated.

Are Marketers Underestimating The Pace Of Technological Change?
Marketing Will Constantly Be A Surprise
1 Comment

I speak and consult with clients frequently about the pace of technological change.

5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don't Be Afraid.

Every professional services firm in the history of ever struggles with content marketing.

10 Practical Uses for Landing Pages
Landing Pages Are A Foundational Element Of Marketing

I like landing pages a bunch.

The Death of Keyword Data
Is Google Forcing Marketers To Use AdWords?
2 Comments

Google has been playing again according to a recent post on HubSpot’s Inbound Marketing blog.

How To Attract The Attention And Interest Of Your Marketplace
Giving And Receiving Starts With Giving

If you would like to attract the attention and interest of your marketplace, this post is just for you.

Are You Making Marketing Claims That Don’t Stand Up?
Stop Trying To Fool Your Customers

I hate to pick on a company in particular, but I honestly think that many companies cross the line.

Content Marketing — How Strategy Supports Success
A Scattershot Approach Is A Great Way To Waste Resources

We love to hear clients talking about social media, SEO, blogging and email marketing, but…