October 24, 2016


Why Podcasts Are Powerful For Small Business Marketing

May 10, 2016 Lana Richardson

In case you haven’t already heard, podcasts are kind of a big deal. Conversations that used to be dominated by ‘have you seen that new TV show?!”, have now evolved into ‘have you heard that new podcast?!’ And, as iTunes racks up a staggering one billion podcast subscribers, this once-cult […]

Nurturing virtual teams in the 21st century

January 7, 2016 David Leonhardt

In my days as Public Affairs Director at CAA Ontario, I coordinated a remote team.  Not only was the team remote, but its attention was immensely diffuse.  That is to say that each member of the team had a multitude of responsibilities, and my team was only a small item […]

How to Boost Your Facebook Marketing Effectiveness

December 2, 2015 Ann Smarty

Early this year, Facebook once more changed their algorithm. This impacts the way posts are distributed in friend feeds, and how they are seen. The algorithm update limited the page visibility even more, making it even more difficult for small businesses to market on Facebook on a budget. With the […]

Should You Be Using Periscope?

October 22, 2015 Sally Ormond

Just when you think you’ve sussed all the social media platforms and latest marketing gadgets and gizmos, something else comes along. Today I want to take a look at Periscope. According to their website, Periscope was inspired because they “…wanted to build the closest thing to teleportation.” That’s big. But […]

Does Your Content Marketing Pass the Mom Test?

September 10, 2015 Jay Baer

Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, […]

The Difference Between Marketing and Growth

September 3, 2015 John Jantsch

I find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while others view marketing merely as sales or growth. Still others simply lump anything that has to do with getting and keeping customers into one big marketing bucket. Adding to the […]

How to get your marketing noticed

August 13, 2015 Jim Connolly

Today’s post is all about how to attract more sales or enquiries. Their are 2 types of marketing that get noticed: Marketing that is hand crafted or personal. An example of hand crafted marketing, would be a letter sent to you, which has your name and address handwritten on the […]

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