Marketing Your Small Business
Simple things to do
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There are a number of ways you can market your small business without spending a large sum of money. Print …

YouTube And Small Businesses: Not A Bad Idea
Low risk, varying reward

Super Bowl commercials cost an average of $2.4 million this year, and after airing several of them, Salesgenie encountered accusations …

Marketing ROI – Not Only About the Short-Term

What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but …

Reasons for Varying Degrees of Success in Internet Advertising

We here this often: these guys had results immediately, while I have been doing everything and got no results.  It is true: …

Beware Social Networking Ad Buzz
The right locations should fare better

The Facebooks and MySpaces may not be as appealing a destination for online advertising as they want businesses to believe. …

Small Business News Tastes bizSugar
Social media opened to small business

A social news site emulates the Digg model and offers small business people a focused web presence for issues of …

When Fans Say The Right Things The Wrong Way
A single-faceted brand image isn't everything
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Suppose you’re showing off a new Dodge Viper.  You’re proud that it sounds like a monster and kind of looks …

Is Your Business Ready for Valentine’s Day?
Give it some thought...

Valentine’s Day is in 9 days. If you have not already done so, it is time to really start thinking …

LinkedIn Earns Nod As Business Tool
From free advertising to finding clients
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After establishing a solid corporate website and blog, it could be time to sit back and relax.  It may also …

Do Great Landing Page Optimization
Conversions start when visitors arrive

The biggest search advertising budget in the world won’t help the conversion rate if visitors arrive at a landing page …

Starting A Small Business Blog
Simple tips to get started
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If you run a small business you may want to consider starting your own blog to raise awareness about what …

Local Accounts for Largest Growth in Online Advertising

Online advertising will continue to grow for years to come, especially local business advertising. JupiterResearch. According to the US Online …

Getting Customers Without Google
Other ways to use the Internet to get customers...

Let’s not be mistaken. Google is an incredible tool to get customers to find your business. There’s no question about …

Be THE Resource for Your Niche
Be Great at One Thing Instead of Mediocre at Many.

One way to gain significant ground in your industry is through targeting a niche. Instead of trying to cover a …

How Small Businesses Can Be Affected by the Super Bowl
Take advantage...

If you are lucky enough to operate a small business in the area where a Super Bowl is being held, …

Mortgage, Tax Queries Occupy Searchers
Personal financial issues weigh on their minds

Small businesses who advertise in the keyword arenas for mortgage or tax preparation probably saw, and will continue to see, …

Inevitable? Doing Business With Google
Google holds the top spot in paid search, period.
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Any small business owner who wants to get more attention from searchers probably should get ready to work with Google. …

Get Customers in Off the Street
Attract the Eyeballs

Getting customers to physically come into your store isn’t quite as easy as getting visitors to your web site. With …

Improving Your Small Business Online Visibility
Have a better online reputation

If you have a small business and want to improve your online visibility along with building a positive reputation there …

How Often Should You Update Your Social Media Pages?
Just Keep Them Up to Date...

This began as a reply to a comment that I got on my article "Don’t Let Social Media Marketing Work …

There’s No Better Marketing Strategy than Branding

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to …

Don’t Let Social Media Marketing Work Against You
Steps you can take for an effective campaign
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Social media marketing can be a great boost to your business, but just the same it can be a nail …