Apprentice Marketing Lessons

The task for this episode of The Apprentice finally offered a true business related task that didn’t let the candidates …

Your Business Blogging Could Be Better
One blogger's suggestions on writing could help

As you reach out to your customers through a blog, that relationship could be much better if you work on …

Minimize Customer Annoyance
Reduce any negativity associated with your business.

I’ve come to the realization that I talk about minimizing customer annoyance quite a bit in my writing, so I …

Top 5 Marketing Methods for Brick and Mortar Businesses
Are you using them all?
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Customers want convenience, good deals, and not to have their time wasted. Think about these three things before rolling out …

To Get the Sale, You’ve Got to Hook them In
Are you using the right bait?

Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset …

Yahoo Search Marketing Varies Minimum Bids
It's not just a dime any longer

Keyword bidding formerly had a floor of 10 cents for paid search ads at Yahoo, but the company opted to …

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site …

Getting A Government Contract
A pointer towards the honeypot

The U.S. government may be $9.3 trillion in debt, but it still has a lot of money to spend.  Government …

Microsoft’s New Ad Technology Likely Not Helpful to Small Companies

AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts …

Small Businesses Should Pay Attention to SMX West
An all-star search engine marketing conference

There is no question that search engine marketing is vital to any business that hopes to find customers on the …

Simple and Cheap Tactics for SERP Domination

Following last year’s pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or …

Business Card Effectiveness
Is your business card bringing you customers?
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Every small business should have business cards. If you don’t have one, you’re missing out on an important marketing tactic. …

The Email Burnout Battle

I get hundreds of emails a day, and am always behind on email. Recently I sent out emails to affiliates …

Questioning the Value of Social Media Marketing

I’m heading out of town early today and don’t have much time for a long post, but just wanted to …

Tourism – From Travelers To Business
Travelers have money to spend, so let's get it

Just because someone is only passing through doesn’t mean they don’t represent a selling opportunity. If you have a good …

A Legend on Spying on the Competition

I had the pleasure of joining internet marketing legend Dr. Ralph Wilson for a number of video interviews during PubCon …

Blog Marketing and Ego

Blogs are all about ego.  Anyone who disagrees is just kidding themselves.  Of course, ego is a word that comes …

Using Promotional Gifts to Brand Your Business
Advertising that lasts...
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If you’ve ever gone to a business conference of any kind, you have likely been given or at least seen …

Burger Phones and Business Lessons
Using pop culture to spark business ideas...
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If you haven’t seen the film Juno, I suggest you check it out. It’s a really good movie. A lot …

Marketing Your Small Business
Simple things to do
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There are a number of ways you can market your small business without spending a large sum of money. Print …

YouTube And Small Businesses: Not A Bad Idea
Low risk, varying reward

Super Bowl commercials cost an average of $2.4 million this year, and after airing several of them, Salesgenie encountered accusations …

Marketing ROI – Not Only About the Short-Term

What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but …