Advertising On Your Own
Cheaper and potentially high-profile options

With the economy continuing to slide, businesses should consider every possible way in which they can stand out from the …

Marketing Through Controversy
Is upsetting a few worth attracting many?
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Ah, the good old tactic of using controversy to get exposure. The "there’s no such thing as bad publicity" cliché. …

Sweet Success: Honey Helps Family
If you love your work, you have a big advantage

This small business arose from a disabled son’s interest in bees; Anthony’s Beehive now supports the family. Fortune Small Business …

Close Holidays Pose Problem For Businesses
St. Patty's Day and Easter at odds

In terms of target audiences, tone, and even color scheme, St. Patrick’s Day and Easter are quite different.  But since …

Swinging Over Website Pitfalls
Avoid some common mistakes and improve your site
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No one wants to invest their valuable time into a website that fails to pull in visitors or make a …

Initiating Damage Control
Cleaning up the mess...

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I’ve been getting …

Stars On Yahoo Matter In Search
Ratings mean the difference for business listings

The search results in Yahoo where small businesses may appear in Yahoo Shortcuts will be influenced by star ratings, but …

Apprentice Marketing Lessons

The task for this episode of The Apprentice finally offered a true business related task that didn’t let the candidates …

Your Business Blogging Could Be Better
One blogger's suggestions on writing could help

As you reach out to your customers through a blog, that relationship could be much better if you work on …

Minimize Customer Annoyance
Reduce any negativity associated with your business.

I’ve come to the realization that I talk about minimizing customer annoyance quite a bit in my writing, so I …

Top 5 Marketing Methods for Brick and Mortar Businesses
Are you using them all?
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Customers want convenience, good deals, and not to have their time wasted. Think about these three things before rolling out …

To Get the Sale, You’ve Got to Hook them In
Are you using the right bait?

Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset …

Yahoo Search Marketing Varies Minimum Bids
It's not just a dime any longer

Keyword bidding formerly had a floor of 10 cents for paid search ads at Yahoo, but the company opted to …

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site …

Getting A Government Contract
A pointer towards the honeypot

The U.S. government may be $9.3 trillion in debt, but it still has a lot of money to spend.  Government …

Microsoft’s New Ad Technology Likely Not Helpful to Small Companies

AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts …

Small Businesses Should Pay Attention to SMX West
An all-star search engine marketing conference

There is no question that search engine marketing is vital to any business that hopes to find customers on the …

Simple and Cheap Tactics for SERP Domination

Following last year’s pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or …

Business Card Effectiveness
Is your business card bringing you customers?
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Every small business should have business cards. If you don’t have one, you’re missing out on an important marketing tactic. …

The Email Burnout Battle

I get hundreds of emails a day, and am always behind on email. Recently I sent out emails to affiliates …

Questioning the Value of Social Media Marketing

I’m heading out of town early today and don’t have much time for a long post, but just wanted to …

Tourism – From Travelers To Business
Travelers have money to spend, so let's get it

Just because someone is only passing through doesn’t mean they don’t represent a selling opportunity. If you have a good …