Picking Solid Domain Names
For crap's sake, don't include two periods
1 Comment

For a long time, I wouldn’t visit or write about Del.icio.us because its name was simply too annoying to type.  …

Another Small Business Week Contest
Small Business Makeover...

On the heels of the announcement of StartUp Bizcast’s Small Business Week-related contest, Sam’s Club has announced it’s own. Along …

Marketing & the S Word: See Spitzer and Paris Hilton
No, the other S word...

Since controversy and marketing has been such a popular subject, let’s dim the lights, throw on some Color Me Badd, …

SES NY: SEM Blitz On Small Business
Search and marketing tips from the SES New York conference

You have to spend money to make money, but sometimes the best way to market a business means spending common …

Speaking of Small Business Contests…
BizCast Honors Small Business Week with Contest
1 Comment

It’s funny that I was just talking about running contests earlier today, because now I have stumbled across the news …

Marketing Through Contests
Increase awareness of your business...
3 Comments

Here’s some breaking news for you. People like to get free stuff. I’ve talked before about giving away promotional items …

Picking (Or Altering) A Corporate Name
Not everything's set in stone

When the European Commission approved $152 in state aid for Quaero, some people said that the French search project had …

Latest Apprentice Business Lessons

In Last Thursday’s episode the teams had to build and sell a Quiznos sandwich. I think this episode really showed …

Think About Local Online Ads With Newspapers
News readers of all types head online and consume lots of news

Print readership is in decline while online news reading continues to grow. Your business may be one that should consider …

Consider Blended Search with Your Retail Site

Online retailers face more competition than ever these days and, with the onset of blended or universal search, on-page optimization …

An Attempt to Simplify Marketing

Shortly after the successful launch of my first site and its associated celebration I had the sense of “now what?” …

Landing Pages – Your Site’s Best Friend
Optimizing those pages topic of new book

Anyone involved in online marketing should be tweaking the landing pages for their campaigns for best effect. Whether a campaign …

Social Media: The Difference Between a Strategy and a Campaign

Over the last day or two, it struck me that a lot of social media marketers haven’t consciously considered the …

Using Video to Market Yourself

This morning I came across a couple of videos I thought I’d share as examples of how to use video …

Drive Your Way To Brand Awareness
Got a car? Got a business? Promote thyself!

Chances are, you already own a potentially effective way to increase the visibility of your local business. In checking out …

Advertising On Your Own
Cheaper and potentially high-profile options

With the economy continuing to slide, businesses should consider every possible way in which they can stand out from the …

Marketing Through Controversy
Is upsetting a few worth attracting many?
4 Comments

Ah, the good old tactic of using controversy to get exposure. The "there’s no such thing as bad publicity" cliché. …

Sweet Success: Honey Helps Family
If you love your work, you have a big advantage

This small business arose from a disabled son’s interest in bees; Anthony’s Beehive now supports the family. Fortune Small Business …

Close Holidays Pose Problem For Businesses
St. Patty's Day and Easter at odds

In terms of target audiences, tone, and even color scheme, St. Patrick’s Day and Easter are quite different.  But since …

Swinging Over Website Pitfalls
Avoid some common mistakes and improve your site
2 Comments

No one wants to invest their valuable time into a website that fails to pull in visitors or make a …

Initiating Damage Control
Cleaning up the mess...

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I’ve been getting …

Stars On Yahoo Matter In Search
Ratings mean the difference for business listings

The search results in Yahoo where small businesses may appear in Yahoo Shortcuts will be influenced by star ratings, but …