Yahoo Search Marketing Varies Minimum Bids
It's not just a dime any longer

Keyword bidding formerly had a floor of 10 cents for paid search ads at Yahoo, but the company opted to …

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site …

Getting A Government Contract
A pointer towards the honeypot

The U.S. government may be $9.3 trillion in debt, but it still has a lot of money to spend.  Government …

Microsoft’s New Ad Technology Likely Not Helpful to Small Companies

AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts …

Small Businesses Should Pay Attention to SMX West
An all-star search engine marketing conference

There is no question that search engine marketing is vital to any business that hopes to find customers on the …

Simple and Cheap Tactics for SERP Domination

Following last year’s pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or …

Business Card Effectiveness
Is your business card bringing you customers?
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Every small business should have business cards. If you don’t have one, you’re missing out on an important marketing tactic. …

The Email Burnout Battle

I get hundreds of emails a day, and am always behind on email. Recently I sent out emails to affiliates …

Questioning the Value of Social Media Marketing

I’m heading out of town early today and don’t have much time for a long post, but just wanted to …

Tourism – From Travelers To Business
Travelers have money to spend, so let's get it

Just because someone is only passing through doesn’t mean they don’t represent a selling opportunity. If you have a good …

A Legend on Spying on the Competition

I had the pleasure of joining internet marketing legend Dr. Ralph Wilson for a number of video interviews during PubCon …

Blog Marketing and Ego

Blogs are all about ego.  Anyone who disagrees is just kidding themselves.  Of course, ego is a word that comes …

Using Promotional Gifts to Brand Your Business
Advertising that lasts...
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If you’ve ever gone to a business conference of any kind, you have likely been given or at least seen …

Burger Phones and Business Lessons
Using pop culture to spark business ideas...
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If you haven’t seen the film Juno, I suggest you check it out. It’s a really good movie. A lot …

Marketing Your Small Business
Simple things to do
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There are a number of ways you can market your small business without spending a large sum of money. Print …

YouTube And Small Businesses: Not A Bad Idea
Low risk, varying reward

Super Bowl commercials cost an average of $2.4 million this year, and after airing several of them, Salesgenie encountered accusations …

Marketing ROI – Not Only About the Short-Term

What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but …

Reasons for Varying Degrees of Success in Internet Advertising

We here this often: these guys had results immediately, while I have been doing everything and got no results.  It is true: …

Beware Social Networking Ad Buzz
The right locations should fare better

The Facebooks and MySpaces may not be as appealing a destination for online advertising as they want businesses to believe. …

Small Business News Tastes bizSugar
Social media opened to small business

A social news site emulates the Digg model and offers small business people a focused web presence for issues of …

When Fans Say The Right Things The Wrong Way
A single-faceted brand image isn't everything
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Suppose you’re showing off a new Dodge Viper.  You’re proud that it sounds like a monster and kind of looks …

Is Your Business Ready for Valentine’s Day?
Give it some thought...

Valentine’s Day is in 9 days. If you have not already done so, it is time to really start thinking …