Think About Local Online Ads With Newspapers
News readers of all types head online and consume lots of news

Print readership is in decline while online news reading continues to grow. Your business may be one that should consider …

Consider Blended Search with Your Retail Site

Online retailers face more competition than ever these days and, with the onset of blended or universal search, on-page optimization …

An Attempt to Simplify Marketing

Shortly after the successful launch of my first site and its associated celebration I had the sense of “now what?” …

Landing Pages – Your Site’s Best Friend
Optimizing those pages topic of new book

Anyone involved in online marketing should be tweaking the landing pages for their campaigns for best effect. Whether a campaign …

Social Media: The Difference Between a Strategy and a Campaign

Over the last day or two, it struck me that a lot of social media marketers haven’t consciously considered the …

Using Video to Market Yourself

This morning I came across a couple of videos I thought I’d share as examples of how to use video …

Drive Your Way To Brand Awareness
Got a car? Got a business? Promote thyself!

Chances are, you already own a potentially effective way to increase the visibility of your local business. In checking out …

Advertising On Your Own
Cheaper and potentially high-profile options

With the economy continuing to slide, businesses should consider every possible way in which they can stand out from the …

Marketing Through Controversy
Is upsetting a few worth attracting many?
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Ah, the good old tactic of using controversy to get exposure. The "there’s no such thing as bad publicity" cliché. …

Sweet Success: Honey Helps Family
If you love your work, you have a big advantage

This small business arose from a disabled son’s interest in bees; Anthony’s Beehive now supports the family. Fortune Small Business …

Close Holidays Pose Problem For Businesses
St. Patty's Day and Easter at odds

In terms of target audiences, tone, and even color scheme, St. Patrick’s Day and Easter are quite different.  But since …

Swinging Over Website Pitfalls
Avoid some common mistakes and improve your site
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No one wants to invest their valuable time into a website that fails to pull in visitors or make a …

Initiating Damage Control
Cleaning up the mess...

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I’ve been getting …

Stars On Yahoo Matter In Search
Ratings mean the difference for business listings

The search results in Yahoo where small businesses may appear in Yahoo Shortcuts will be influenced by star ratings, but …

Apprentice Marketing Lessons

The task for this episode of The Apprentice finally offered a true business related task that didn’t let the candidates …

Your Business Blogging Could Be Better
One blogger's suggestions on writing could help

As you reach out to your customers through a blog, that relationship could be much better if you work on …

Minimize Customer Annoyance
Reduce any negativity associated with your business.

I’ve come to the realization that I talk about minimizing customer annoyance quite a bit in my writing, so I …

Top 5 Marketing Methods for Brick and Mortar Businesses
Are you using them all?
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Customers want convenience, good deals, and not to have their time wasted. Think about these three things before rolling out …

To Get the Sale, You’ve Got to Hook them In
Are you using the right bait?

Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset …

Yahoo Search Marketing Varies Minimum Bids
It's not just a dime any longer

Keyword bidding formerly had a floor of 10 cents for paid search ads at Yahoo, but the company opted to …

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site …

Getting A Government Contract
A pointer towards the honeypot

The U.S. government may be $9.3 trillion in debt, but it still has a lot of money to spend.  Government …