Marketing Articles

Optimize The Google Content Network
Take Advantage...
By on January 24, 2008 |

You’ve bought in to the AdWords hype and decided to try and reach a broader audience for your business. Make …

Happy Customers Buy Again
Keep them coming back...
By on January 24, 2008 |

Like employee loyalty, customer loyalty is something you have to work at. Just because someone bought from you once doesn’t …

Don’t Let A Bad Reputation Drag Your Business Down
There are precautions you can take...
By on January 24, 2008 | 1 Comment

About a month ago, a Pew Internet and American Life project study showed that over half of Internet users have …

Color Coordination For Businesses
Avoiding "My eyes! My eyes!"
By on January 24, 2008 | 1 Comment

Let’s be honest: if you walk into a fine jewelry shop and find that the walls have been painted fluorescent …

Tips for Getting Your Business found in Local Searches
Local search is a crucial part of marketing a small business.
By on January 24, 2008 | 5 Comments

While it is always good to get customers from around the globe, your goal should be to have a dominant …

The Potential and Pitfalls of Mobile Marketing
Using SMS to Market Your Business
By on January 24, 2008 | 3 Comments

Earlier this week I attended a fascinating seminar put on by the Maine Marketing Association on mobile marketing. Specifically, Andrew …

Creative Content Creation and Promotion Approaches

By on January 22, 2008 |

In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage …

Small Business and Outsourcing Online Marketing

By on January 22, 2008 |

Experts are predicting that small business will be the lifeline for search engine marketing companies moving forward. While big firms …

How Do Your Customers Know What They Want?
"That doesn't apply to us..."
By on January 15, 2008 |

If you read my post the other day,  you understand how I feel about solving your customers’ problems instead of …

Solving Customers’ Problems to Create Relationships
Forget the breathless hype of the old days...
By on January 9, 2008 | 1 Comment

If you read my monthly newsletter the other day, you understand that I think that the Web is ushering in …

Great Tips For Startups
Use Every Tool You Can...
By on December 27, 2007 |

ReadWriteWeb has 36 great tips for startups. One thing I’d add to that list: make sure you use every tool …

Set the Right Performance Objectives for Online Ad Campaigns
Are You Setting the Right Ones?
By on December 13, 2007 |

What feels like an eternity ago, I wrote an article titled, “Are Your Internet Goals Leaning Against the Right Wall” …

Price Yourself at a Fair Value

By on December 8, 2007 |

A friend of mine suggested I read Dan Kennedy’s The Ultimate Success Secret, a great motivational marketing book. One passage …

In-House Link Building Not Always Practical
Let's Look at the Flipside...
By on December 4, 2007 |

I read an article over at SEW  by Justilien Gaspard, which gives reasons why companies should keep their link building …

Marketing Fundamentals for the Online Business
Give them some thought...
By on November 29, 2007 |

When going online, few people give much thought to all the aspects of running an online business. But in order …

Make Sure Your Search Engine Marketer Knows About These Items!
New Statements from Google
By on November 27, 2007 |

Two important statements came out of Google recently, and as Google goes, so does the search engine market. Make sure …

How Small Business Owners Should Manage Their Google Reputations
Don't Get Caught with a Bad Reputation...
By on November 27, 2007 |

There’s nothing worse than Googling your company or product and finding negative reviews in Google’s top 10 search results. Managing …

Goodbye Branding (Doesn’t Matter What You Say)
No One Really Cares
By on November 15, 2007 |

The greatest problem that marketeers have these days is that no one really cares what they say.  The only opinions …

How Glossaries & FAQs Can Improve Search Engine Rankings
These Work Time and Time Again
By on November 13, 2007 |

A large part of my time at StepForth as a search engine optimization consultant is spent conducting competitor research on …

Profiting From Site Images
Not Always thought of
By on November 8, 2007 |

The other day we were leaving a soccer game for my 6 year old boy. My 2 year old wasn’t …

Building Your Brand Through Social Media
When you hear the phrase social media what comes to mind?
By on November 1, 2007 |

 What associations do you make with social media where marketing and seo are concerned? Did you think of a site …

Controlling Cost vs Adding Value
Everything is Becoming a Commodity
By on November 1, 2007 |

One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and …

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