August 23, 2017


Advice Against Hiring A PR Agency

May 14, 2010 Doug Caverly

However tempting it may be to toss some cash at a PR agency – lots and lots of new customers are worth a little money, right? – that’s perhaps not the best route to success.  In fact, a principal at a marketing consultancy has written a new article titled "Startups: […]

Dreams Make a Difference – Part 10

May 12, 2010 Gord Hotchkiss

I started out this series by saying that Walt Disney is one of my heroes. This is not to say that Walt was perfect, or even consistently admirable. There are plentiful rumors and tales of Walt’s anti-semitism, despotic management style, mercurial temperament or politically insensitive transgressions. The Disney Studio was […]

Dreams Make a Difference – Part 9

May 12, 2010 Gord Hotchkiss

Perhaps one of the greatest rewards for any company is when they can unleash the power of their customer’s imaginations. Our imagination is a supremely powerful human gift. Imagination drives everything that is wonderful about human culture. Every achievement we’ve made, every piece of art ever created, every book written, […]

Minnesota Event To Offer Internet Marketing Tips

May 12, 2010 Doug Caverly

Small business owners who live in or close to Minnesota may want to gas up their cars and go on a short road trip tomorrow.  A "Local University" event is due to take place at the Westin Edina Galleria, with representatives from Google and Bing giving tips concerning local marketing. […]

Dreams Make a Difference – Part 8

May 6, 2010 Gord Hotchkiss

In a previous post, I cataloged the many challenges of Walt Disney’s career. It seemed to everyone, including his brother Roy, that just when things were going smoothly, Walt would find a way to court disaster yet again. Adversity became a way of life for Disney studio’s. It they weren’t […]

Is Print Marketing Still in Your Mix?

May 5, 2010 Chris Crum

FedEx Office released the results from its annual Signs of the Times national small business survey, finding that small business owners are "eager to lead the charge" out of the recession. According to the results, about three quarters (72%) say they’ll be the driving force behind the U.S. economic recovery […]

Dreams Make a Difference – Part 7

May 3, 2010 Gord Hotchkiss

Walt Disney was not a particularly talented animator. In fact, if it weren’t for longtime Disney animator Ub Iwerks and many others that followed in his footsteps, the peak of Disney animation might have looked like this: Rather than this: It was Ub and many, many other animators that made […]

Dreams Make a Difference – Part 6

May 3, 2010 Gord Hotchkiss

In the Disney Theme Parks, two of Walt’s great loves are on open display. The first comes from Walt’s inherent gift for storytelling. Most Disney rides are more than just a jolt of adrenaline. The thrills are seamlessly integrated into a story. Whether it’s Pirates of the Caribbean, Splash Mountain, […]

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