July 29, 2016


YouTube Business Cards Made Available For Almost Nothing

April 21, 2010 Doug Caverly

Business cards aren’t inexpensive, and many companies aren’t quite sold on the value of YouTube channels as promotional tools.  YouTube’s presented a nice workaround to these problems, though, by offering free business cards featuring channels’ URLs. To be clear on a few points: it’s actually both YouTube and MOO.com that […]

Dreams Make a Difference – Part 4

April 16, 2010 Gord Hotchkiss

There are a lot of theme parks in Southern California. The competition for Disneyland is tough. Yet, for over 50 years now, the pattern has been the same. People plan their vacation around Disneyland, spending 3 to 5 days at the park, and may add a day at one of […]

Survey Finds Most Marketers Interested In iPad Owners

April 15, 2010 Doug Caverly

iPads aren’t exactly common at this point in time.  They’re expensive, of questionable utility compared to laptops (and iPhones), and have been available for less than two weeks, for that matter.  Still, it seems that a whole lot of companies may be taking an interest in the devices. KIT digital, […]

Dreams Make a Difference – Part 3

April 15, 2010 Gord Hotchkiss

How many companies today are run by caretakers? How many of the Fortune 500 are run by CEO’s who are really just thinly disguised accountants? The Leader of a company determines the heart and soul of that company. If you run the company by your profit and loss statements, you’ll […]

Significant Bit.ly Release On The Way

April 14, 2010 Doug Caverly

About eight months ago, we covered a URL shortener comparison test in which a competitor called Bit.ly tied for first place.  Now, it looks like this aid to Twitter-using marketers is about to get even better, as Bit.ly 1.3 is supposed to be released this week. Not all of the […]

Build Your Brand with Storyteller Marketing

April 2, 2010 Abby Johnson

Take just a moment and think about brands that use stories. For instance, we can all probably recall the stories that brands such as Folgers and Smucker’s use.  The stories just seem to stick with us, don’t they? More SmallBusinessNewz Videos As pointed out in the above video, stories are […]

Blinded By the Hype Light

April 1, 2010 Chris Crum

In the small business world, it’s becoming increasingly easier to get caught up in the hype of the latest trends in marketing. Do you have a Facebook page? A Twitter account? Are you offering coupons to Fousquare users?  The truth is none of these matter if you can’t find an […]

Dreams Make a Difference – Part 1

March 29, 2010 Gord Hotchkiss

My friend and fellow Search Insider columnist, Aaron Goldman, has gained a lot of mileage from one column. Sometime ago, he wrote a column entitled "Everything I Need to Know about Marketing I Learned from Google". Since then, he’s managed to stretch that out into dozens of columns and an […]

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