May 4, 2016

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Dreams Make a Difference – Part 3

April 15, 2010 Gord Hotchkiss

How many companies today are run by caretakers? How many of the Fortune 500 are run by CEO’s who are really just thinly disguised accountants? The Leader of a company determines the heart and soul of that company. If you run the company by your profit and loss statements, you’ll […]

Significant Bit.ly Release On The Way

April 14, 2010 Doug Caverly

About eight months ago, we covered a URL shortener comparison test in which a competitor called Bit.ly tied for first place.  Now, it looks like this aid to Twitter-using marketers is about to get even better, as Bit.ly 1.3 is supposed to be released this week. Not all of the […]

Build Your Brand with Storyteller Marketing

April 2, 2010 Abby Johnson

Take just a moment and think about brands that use stories. For instance, we can all probably recall the stories that brands such as Folgers and Smucker’s use.  The stories just seem to stick with us, don’t they? More SmallBusinessNewz Videos As pointed out in the above video, stories are […]

Blinded By the Hype Light

April 1, 2010 Chris Crum

In the small business world, it’s becoming increasingly easier to get caught up in the hype of the latest trends in marketing. Do you have a Facebook page? A Twitter account? Are you offering coupons to Fousquare users?  The truth is none of these matter if you can’t find an […]

Dreams Make a Difference – Part 1

March 29, 2010 Gord Hotchkiss

My friend and fellow Search Insider columnist, Aaron Goldman, has gained a lot of mileage from one column. Sometime ago, he wrote a column entitled "Everything I Need to Know about Marketing I Learned from Google". Since then, he’s managed to stretch that out into dozens of columns and an […]

Dreams Make a Difference – Part 2

March 29, 2010 Gord Hotchkiss

Walt Disney’s values were forged in the hardscrabble reality of Kansas City, growing up in a family led by a father that never was quite able to grab success by the tail. Walt was a deeply spiritual individual who held the importance of American and Family values above all else. […]

Why Your Social Media Strategy Sucks

March 24, 2010 Michael Brito

• You think Twitter is going to solve all your problems: Substitute Twitter with any other tool or social network. Social media is about people and relationships. The tools come and go. • You work in a silo: No one else in the organization knows what you are doing.  Marketing […]

Members Of Gen Y Identified As Loyal Shoppers

March 24, 2010 Doug Caverly

It’s common enough for people’s earning power to increase as they age, and as a result, older individuals can make better consumers.  Have a care for the opinions of young people, though, as new Hitwise data suggests that they can be loyal customers. Sandra Hanchard took a look at the […]

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