Study: Facebook Still the No. 1 Social Media Platform for SMB’s
Do You See Results From Facebook?

According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social …

Key to digital marketing success?
...Be less digital.

One of the things that distinguishes me in the world of social media blogging is that I am old … at …

Blog Usability – How to Reach Your Blogging Happy Place
Find your niche through blogging

Congratulations! You’re a blog owner. It has a catchy name. After submitting a blog post, you’re amazed at the inbound …

The Business Case For Facebook, In One Sentence
Should Facebook Be A Priority?

What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?” The tension comes from …

Three Reasons Social Media Marketing Favors Small Businesses
Embrace the social web!

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I …

More Cheese, Less Whiskers
A Simple Marketing Lesson...

Editor’s note: this blog partner article is based on the podcast: Marketing podcast with Charley Moore  The human brain is very …

BIA/Kelsey: Only 30% of Marketing Budgets Will Go to Traditional Advertising by 2015
Highlights of spending forecast

BIA/Kelsey has put out a new U.S. spending forecast, saying that small and medium-sized businesses will continue the recent trend …

Google Launches “Learn with Google” Site for Small Businesses
New business resource from Google

Google has launched a new site called Learn with Google, which it positions as a way for you to learn …

4 Ways To Make Your Blog Content Work Harder
Blogging for business is picking up steam.

A full 65 percent of companies now have a blog. According to Hubspot’s 2011 State of Inbound Marketing Report that’s up …

Very Few Small Business Owners Say Social Media “A Must”
If social media isn't important, then what is?

As we sit firmly entrenched in the social media revolution, many small and medium sized businesses have taken cues from …

Making the Case For SEO in a Social Media World
Does SEO Still Matter?

Sometimes we get to doing something for so long and are so involved in telling people how to do something, …

5 Types of Content That Every Business Must Employ
Is content marketing the most effective way to build a business?

The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high …

UPS Launches Facebook Promotion For Small Businesses
Offers giveaways for enthusiastic small business owners who connect via social media
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UPS is promoting their role in helping small businesses by using social media to stage a nationwide contest. The UPS …

Local Businesses Find Social Media as Most Effective Marketing Channel, Says Study
Social media even beats out paid search

Even though small businesses have found social media to be effective, one of the early setbacks with it was time. …

Create a Referral Program to Pump Cash Into Your Business
Increase cash flow

One really good way to help increase your cash flow is to establish a referral program that leverages your customers …

Focus Your Business in 140 characters
Learning Lessons From Twitter

I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of …

Search Gets More Social
…whether you like it or not

One thing is clear. For better or for worse, the major search engines are going more social in their quest …

Google and Digitas Reflect On A Mobile Mother’s Day
Mobile Continues to Grow in Significance to Small Businesses
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Google is giving mobile advertisers access to new mobile marketing insights and usage research, as the result of a partnership …

Why You Need to Be Careful with Price Promotions
Although they can be great, they can also be harmful

Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that …

Get more inquiries from your marketing with this 1 simple idea
Content marketing

One of the most effective tools in content marketing, is the incredible power of curiosity. Curiosity creates action – If …

Top 28 Content Marketing Tactics
A Virtual Smorgasbord

Content Marketing is a near and dear online marketing tactic and there’s been an explosion of attention and advice over …

Facing the Giants in Your Industry
Bigger doesn't always mean better

There has always been a rivalry between large businesses and small businesses. Large businesses seem to have all the breaks …