Content Marketing Metrics: What To Count, How To Count It
Succeeding With A Content Marketing Plan
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Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, …

7 Ways to improve your sales results, right now
Tips and ideas to help you make more sales
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Here are 7 marketing tips and ideas, to help you make more sales. I have also included a number of …

Important Lessons Small Businesses Should Know Concerning Content Marketing
Whether you’re a big or small business, content is content.

If you’re not creating content on the web, you don’t exist…

Are you missing out on this free, powerful marketing asset?
What kind of atmosphere do you present to prospective clients?
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One of the keys to effective marketing is that people need to feel comfortable about approaching you.

Content Marketing – Is Quality Really Important?
Quality Will Always Outweigh Quantity
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With Google’s ever evolving algorithms, producing fresh content is more important than ever.

How to make your business more visible online and offline
Tips and ideas on how to be more visible online and offline!
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One of the best ways to increase the number of clients, customers or sales leads…

Attract massively more clients, with these 3 powerful marketing tips
Produce better ROI with these marketing tips
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3 areas of marketing that small business owners tend to overlook

Content Marketing Basics
What You Should Consider
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Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and …

What’s the Difference Between Marketing and Advertising?
The Subtle Art of Marketing
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If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful.

Mashup Your Data And Turn Average Campaigns Into Great Campaigns
Turn weak campaigns into raging hulks
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SEOs building email lists just got huge help in the form of data mashup artists Rapleaf and Rapportive.

5 Secrets Behind A Strong B2B Content Marketing Strategy
How Can Great Content Help You?
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In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide …

10 Signs You May Have An Unhealthy Relationship With Social Media
How much is too much?
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There is a reason the word “pervasive” is often used right alongside social media. For many of us, the social …

Everybody Needs Both Pinterest And LinkedIn
Are Your Customers Diverse?
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A few days ago, Mike Moran noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many …

5 Questions To Answer Before Growing Your Business
Do you have ambitious goals?
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Actually, starting a business is pretty easy these days. Figuring out how to sell something, something you know how to …

Facebook Now Has a Post Scheduler and an Admin Hierarchy
Marketers Will Welcome This New Feature
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This one feature will certainly be welcomed by marketers who were struggling with third party posting tools. Facebook has added …

Small Business Content Writing
How to Get it Right
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The modern digital landscape and the phenomenal growth of social media in recent years has resulted in the conclusion that …

Why You’re Doing B2B Social Media All Wrong
How To Switch Things Up
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Social media is finally becoming a norm for businesses. Unfortunately, that doesn’t mean you’re doing it right. While social media …

The Freemium Business Model For Small Businesses
Standing Out From The Competition
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Once upon a time, business was easy. You created a product, put a price on it and sold it. Competition …

Everything You Wanted To Know About Twitter Chats
An Important Networking And Sales Tool
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I’ve been very active on Twitter for about four years now and I would say the aspect that has changed …

Differentiate Or Die!
It’s the digital marketing curse…
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While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately …

How to Make Your Customers the Hero of Your Story
Marketing Ideas To Try Out
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I use the idea of hero a fair amount when I talk about what we do. I don’t use it …

Is This Marketing Error Hurting Your Business?
What Are You Focusing On?
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The most successful small businesses have found out that there’s a decision they need to make, if they want to …