Content Marketing Basics
What You Should Consider
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Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and …

What’s the Difference Between Marketing and Advertising?
The Subtle Art of Marketing
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If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful.

Mashup Your Data And Turn Average Campaigns Into Great Campaigns
Turn weak campaigns into raging hulks
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SEOs building email lists just got huge help in the form of data mashup artists Rapleaf and Rapportive.

5 Secrets Behind A Strong B2B Content Marketing Strategy
How Can Great Content Help You?
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In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide …

10 Signs You May Have An Unhealthy Relationship With Social Media
How much is too much?
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There is a reason the word “pervasive” is often used right alongside social media. For many of us, the social …

Everybody Needs Both Pinterest And LinkedIn
Are Your Customers Diverse?
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A few days ago, Mike Moran noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many …

5 Questions To Answer Before Growing Your Business
Do you have ambitious goals?
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Actually, starting a business is pretty easy these days. Figuring out how to sell something, something you know how to …

Facebook Now Has a Post Scheduler and an Admin Hierarchy
Marketers Will Welcome This New Feature
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This one feature will certainly be welcomed by marketers who were struggling with third party posting tools. Facebook has added …

Small Business Content Writing
How to Get it Right
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The modern digital landscape and the phenomenal growth of social media in recent years has resulted in the conclusion that …

Why You’re Doing B2B Social Media All Wrong
How To Switch Things Up
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Social media is finally becoming a norm for businesses. Unfortunately, that doesn’t mean you’re doing it right. While social media …

The Freemium Business Model For Small Businesses
Standing Out From The Competition
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Once upon a time, business was easy. You created a product, put a price on it and sold it. Competition …

Everything You Wanted To Know About Twitter Chats
An Important Networking And Sales Tool
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I’ve been very active on Twitter for about four years now and I would say the aspect that has changed …

Differentiate Or Die!
It’s the digital marketing curse…
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While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately …

How to Make Your Customers the Hero of Your Story
Marketing Ideas To Try Out
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I use the idea of hero a fair amount when I talk about what we do. I don’t use it …

Is This Marketing Error Hurting Your Business?
What Are You Focusing On?
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The most successful small businesses have found out that there’s a decision they need to make, if they want to …

Great Ways To Develop Your Business
Useful Marketing Tip
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One of the most powerful ways to develop your business, is to focus on being useful. Here are just a …

Will Your B2B Campaign Win With Pinning?
How Can Pinterest Benefit You?
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For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly …

How to Succeed with Your Internet Business
Turning Your Business Around
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So, making a success out of your own internet business has turned out to be a lot tougher than you …

The Right Message May Not Be So Right for Your Audience
One-size-fits-all approach doesn't work
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The number one key to your business growth is crafting a message that speaks to your audience. Having the right …

Marketing Is the New Selling
Taking Things Into Your Own Hands
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In order to thrive in today’s digitally driven business environment, sales folks need to think and act more like marketers. …

How to Create a Research Station For Your Social Media Strategy
Why Research is Key
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Back in the day, if you wanted to know how successful your marketing had been you had to use expensive …

Why Your Internet Marketing NEEDS Your Voice!
Are You Challenged?
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I saw a joke on Google+ yesterday. It simply said: How to start an argument online State an opinion. Wait. …