How to Communicate Your Core Difference
Marketing Lives And Dies By The Ability To Capture And Communicate

Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point.

Targeting Content and Calls To Action: Where Are Your Prospects?
Be sure to pay attention to your analytics

Where Is Your Prospect?

The Secret to Finding Highly Profitable Clients
A Three-Step Approach For Helping You Get A Clearer Idea

You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you.

Blogging as Part of Your Marketing Strategy
Some Of The Most Important Things You Can Do Before You Start

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.

7 Most Important Online Marketing Tactics for Any Small Business
Online Marketing Must Become A Habit

Building an effective online presence these days has moved beyond the realm of the event…

How to Stay Focused On Producing Your Highest Payoff Content
Today it’s not enough to simply write brilliant stuff.

A little bit of research can go a long way when trying to develop a content strategy

The Changing Face of Multicultural Marketing
Are You Still Scared Of Social Media?

If it’s the latter, where else are you spending your time and energy? Perhaps it’s time to revisit your plan and see how it shapes up next to the latests figures released about multicultural marketing.

7 Tips for Getting More Local Website Traffic
Optimizing For Local Search Engine Rankings

Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local …

Budgeting Your Online Marketing? Stop Trying to Predict the Future
Here are a couple of tips to keep in mind
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Many businesses spend their time each fall trying to predict the future.

Content Marketing Metrics: What To Count, How To Count It
Succeeding With A Content Marketing Plan

Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, …

7 Ways to improve your sales results, right now
Tips and ideas to help you make more sales

Here are 7 marketing tips and ideas, to help you make more sales. I have also included a number of …

Important Lessons Small Businesses Should Know Concerning Content Marketing
Whether you’re a big or small business, content is content.

If you’re not creating content on the web, you don’t exist…

Are you missing out on this free, powerful marketing asset?
What kind of atmosphere do you present to prospective clients?

One of the keys to effective marketing is that people need to feel comfortable about approaching you.

Content Marketing – Is Quality Really Important?
Quality Will Always Outweigh Quantity

With Google’s ever evolving algorithms, producing fresh content is more important than ever.

How to make your business more visible online and offline
Tips and ideas on how to be more visible online and offline!

One of the best ways to increase the number of clients, customers or sales leads…

Attract massively more clients, with these 3 powerful marketing tips
Produce better ROI with these marketing tips

3 areas of marketing that small business owners tend to overlook

Content Marketing Basics
What You Should Consider
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Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and …

What’s the Difference Between Marketing and Advertising?
The Subtle Art of Marketing

If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful.

Mashup Your Data And Turn Average Campaigns Into Great Campaigns
Turn weak campaigns into raging hulks

SEOs building email lists just got huge help in the form of data mashup artists Rapleaf and Rapportive.

5 Secrets Behind A Strong B2B Content Marketing Strategy
How Can Great Content Help You?

In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide …

10 Signs You May Have An Unhealthy Relationship With Social Media
How much is too much?

There is a reason the word “pervasive” is often used right alongside social media. For many of us, the social …

Everybody Needs Both Pinterest And LinkedIn
Are Your Customers Diverse?

A few days ago, Mike Moran noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many …