Study: Facebook Still the No. 1 Social Media Platform for SMB’s
Do You See Results From Facebook?
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According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social …

Key to digital marketing success?
...Be less digital.
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One of the things that distinguishes me in the world of social media blogging is that I am old … at …

Blog Usability – How to Reach Your Blogging Happy Place
Find your niche through blogging
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Congratulations! You’re a blog owner. It has a catchy name. After submitting a blog post, you’re amazed at the inbound …

The Business Case For Facebook, In One Sentence
Should Facebook Be A Priority?
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What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?” The tension comes from …

Three Reasons Social Media Marketing Favors Small Businesses
Embrace the social web!

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I …

More Cheese, Less Whiskers
A Simple Marketing Lesson...
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Editor’s note: this blog partner article is based on the podcast: Marketing podcast with Charley Moore  The human brain is very …

BIA/Kelsey: Only 30% of Marketing Budgets Will Go to Traditional Advertising by 2015
Highlights of spending forecast

BIA/Kelsey has put out a new U.S. spending forecast, saying that small and medium-sized businesses will continue the recent trend …

Google Launches “Learn with Google” Site for Small Businesses
New business resource from Google
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Google has launched a new site called Learn with Google, which it positions as a way for you to learn …

4 Ways To Make Your Blog Content Work Harder
Blogging for business is picking up steam.

A full 65 percent of companies now have a blog. According to Hubspot’s 2011 State of Inbound Marketing Report that’s up …

Very Few Small Business Owners Say Social Media “A Must”
If social media isn't important, then what is?
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As we sit firmly entrenched in the social media revolution, many small and medium sized businesses have taken cues from …

Making the Case For SEO in a Social Media World
Does SEO Still Matter?
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Sometimes we get to doing something for so long and are so involved in telling people how to do something, …

5 Types of Content That Every Business Must Employ
Is content marketing the most effective way to build a business?
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The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high …

UPS Launches Facebook Promotion For Small Businesses
Offers giveaways for enthusiastic small business owners who connect via social media
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UPS is promoting their role in helping small businesses by using social media to stage a nationwide contest. The UPS …

Local Businesses Find Social Media as Most Effective Marketing Channel, Says Study
Social media even beats out paid search
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Even though small businesses have found social media to be effective, one of the early setbacks with it was time. …

Create a Referral Program to Pump Cash Into Your Business
Increase cash flow
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One really good way to help increase your cash flow is to establish a referral program that leverages your customers …

Focus Your Business in 140 characters
Learning Lessons From Twitter
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I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of …

Search Gets More Social
…whether you like it or not
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One thing is clear. For better or for worse, the major search engines are going more social in their quest …

Google and Digitas Reflect On A Mobile Mother’s Day
Mobile Continues to Grow in Significance to Small Businesses
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Google is giving mobile advertisers access to new mobile marketing insights and usage research, as the result of a partnership …

Why You Need to Be Careful with Price Promotions
Although they can be great, they can also be harmful
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Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that …

Get more inquiries from your marketing with this 1 simple idea
Content marketing
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One of the most effective tools in content marketing, is the incredible power of curiosity. Curiosity creates action – If …

Top 28 Content Marketing Tactics
A Virtual Smorgasbord
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Content Marketing is a near and dear online marketing tactic and there’s been an explosion of attention and advice over …

Facing the Giants in Your Industry
Bigger doesn't always mean better
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There has always been a rivalry between large businesses and small businesses. Large businesses seem to have all the breaks …