Should You Be Using Periscope?

Just when you think you’ve sussed all the social media platforms and latest marketing gadgets and gizmos, something else comes …

The Most Affordable Facebook Management Dashboards For Small Businesses

Facebook marketing has become a bit tricky in the past couple of years. Once fairly straightforward, the business-minded brains behind …

The best automagical Twitter following tools for your business

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them …

How and Why Periscope Might Make Sense for Small Business

I don’t report on new technology just because it’s hot as much as try to figure out if there’s a …

5 Reasons Social Media is Essential for Your Business’s Success

Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they …

Tackling social media: don’t do it all!
Understand The Basics

Find Your Audience

Guide to Using Facebook Business Manager (This Week)

All kidding aside, we all know that Facebook changes the way things work very frequently. Do you remember creating multiple …

How Small-Business Friendly Is Facebook?
Boost Your Business

Facebook Wants Businesses To Do More

Is your social strategy effective?
How do you determine the success of your social campaigns?

Are you spending strategically?

Go for the Big Win with Your Social Media Marketing Strategy
Stay Focused on Your Promotion Efforts

Engage and Promote with Greatness

Speed of Resolution Over Speed of Response is Key to Social Media Success
The Problem With Speed of Response

The Preferred Option of Speed of Resolution

Social Media ROI’s Missing Ingredient
How to Quickly Figure Out Your Social Media Costs

What’s the Next Step in Tracking Social Media ROI?

5 Small Business Saturday Ideas to Activate Your Business on Social
Boost Your Consumer Awareness with Social Media

Ask Your Customers To Give Your Business a Shout Out Online

5 Shifts to Fix Your Social Media Metrics
Measure the Right Number of Social Media Metrics

Tie Social Media Metrics to Business Goals

How to Create an Effective Social Media System
it’s not a broadcast channel – it’s a tool for creating personal connections

Don’t forget to program ways to connect directly with customers

Social business and the competitive landscape
Competition in the traditional sense is still very much alive

In the world of social business, competition can come from anywhere

4 Questions to Ask When Planning Your Social Media Holiday Campaign
What’s your local/mobile strategy?

How are you engaging with your loyal customers?

27 surprising facts about salespeople who are Social Selling
It’s not a buzzword. It’s a real way for generating revenue and results.

Social selling is not hard selling.

10 lessons on Walmart’s social media strategy
Start with a goal

Listen to the data

The Real Truth About Social Media Metrics
We Have Plenty of Social Media Metrics

The problem in social media isn’t that it’s not measurable. It’s that we have too many metrics.

How the World Sees You Should Govern Your Social Media Style


A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to …

Why Twitter just may be the better social marketing choice
Twitter is unveiling some pretty stellar new options for businesses

Twitter has announced Promoted Tweets in a public form and one-click