April 30, 2017

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Key to digital marketing success?

November 23, 2011 Mark Schaefer

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in […]

Small Businesses Not Utilizing Social Media Like They Should

November 22, 2011 Chris Crum

According to a new study, 67% of small business owners won’t invest in social media in 2012. All Twitter is pointing to an infographic illustrating the findings from the study, conducted by Social Strategy 1 and OfficeArrow. The study surveyed 343 execs from companies with less than ten employees. Here […]

Social Networks Will Become Marketplaces

November 18, 2011 John Jantsch

For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site. While I still believe this to be a fundamentally sound way to view social media use, I see […]

Facebook Changes Present Interesting Business Dilemma

October 10, 2011 John Jantsch

Initially there was the Facebook persona profile and, since that was all we had, businesses jumped in and made the best of using this not so ideal business tool. Then came business pages and again businesses embraced them and in many cases tried to separate business and personal with this […]

Local Business Social Media Use: Roost Study

October 3, 2011 Wayne Hurlbert

CEO of social marketing platform builder for individual professionals, businesses, consultants and agencies, Roost, Alex Chang was kind enough to take the time to answer a few questions about a recent study conducted by the company into small business success with social media. The study uncovered a few secrets that […]

Facebook Expected to Give Small Businesses Free Ads

September 26, 2011 Chris Crum

Facebook is giving small businesses free advertising, according to a report from the Wall Street Journal.  Word is that Facebook has partnered with the U.S. Chamber of Commerce and the National Federation of Independent Business on a program that includes giving away $10 million worth of ad credits to various […]

Three Reasons Social Media Marketing Favors Small Businesses

September 22, 2011 Mark Schaefer

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. For example, I sat through a Forrester presentation on new social web marketing analytics and […]

How Should B2B Companies Handle Twitter “Handles”?

September 20, 2011 Joan Damico

If you’re a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. I advise clients against using colleague names for two reasons. One, you need to consider what happens to that person’s […]

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