July 24, 2016

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Facebook Expected to Give Small Businesses Free Ads

September 26, 2011 Chris Crum

Facebook is giving small businesses free advertising, according to a report from the Wall Street Journal.  Word is that Facebook has partnered with the U.S. Chamber of Commerce and the National Federation of Independent Business on a program that includes giving away $10 million worth of ad credits to various […]

Three Reasons Social Media Marketing Favors Small Businesses

September 22, 2011 Mark Schaefer

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. For example, I sat through a Forrester presentation on new social web marketing analytics and […]

How Should B2B Companies Handle Twitter “Handles”?

September 20, 2011 Joan Damico

If you’re a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. I advise clients against using colleague names for two reasons. One, you need to consider what happens to that person’s […]

Twitter Announces New Analytics Tool

September 14, 2011 Josh Wolford

Do you actively use Twitter to promote your business?  Do you use it as an advertising medium, or do you use it to connect with customers?  How about a way to promote your business’ website? If you are someone who believes that social media like Twitter is important to your […]

Business Benefits of LinkedIn Cause Feature

September 9, 2011 Chris Crum

You probably already recognize LinkedIn as a powerful tool for business. While other social networks like Facebook, Twitter and Google+ all have similar benefits when used in the right ways, it’s hard to beat LinkedIn as a purely professional networking tool online.  In addition to the networking benefits it can […]

Older People Flocking to Facebook, Other Social Networks

August 31, 2011 Josh Wolford

The Pew Internet Project has just released some findings from a survey it conducted over a one month period that give us a look into the shifting demographics of the world of social media. The main takeaway:  Social media use within the older demographic is on the rise. That’s right, […]

Your Target Audience Is NOT Generic

August 25, 2011 Danny Brown

There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap […]

Getting Creative with Foursquare for Small Business

August 23, 2011 John Jantsch

Foursquare boasts over 10 million users and some 400,000 businesses, and even though it’s not this week’s hot topic anymore, it’s ripe to add to your marketing mix. My guest for this week’s episode of the Duct Tape Marketing Podcast was Carmine Gallo, journalist, communications coach, speaker and author of […]

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