What if You Can’t Depend on Social Networks?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, …

Social Networking Within Your Business
May be a good way to keep staff communicating...

We’ve repeatedly discussed how social media marketing can benefit a small business, but what about using a social network within …

Social Media and ROI

As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen …

5 Ways to Keep Abreast of What’s Happening in Your Niche
...without leaving your desk.
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Recently, I asked if you were spending enough time learning. While learning about things outside your niche is always encouraged …

Another Social Network for Small Businesses is Born
A little competition for the Visa-Facebook project?

The options for small business-targeted social networking have increased lately. Last week of course, the Visa Business Network for Facebook …

Branding Through Aggregation

Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual …

Twitter Usefulness for Small Business Folk
...courtesy of Twellow.
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I don’t know if you’re much into social networking or not. There are a lot of mixed opinions on Twitter …

Business Focus and Social Networking
...with a little help from Visa and Facebook

The concept of using social media for business purposes is not a new one, but it does still have a …

Will Your Social Marketing Produce Fruit?

Social marketing has quite an organic flavor to it and the garden analogy applies well. If tended well, your social …

Curiosity Got the Customer
Viral marketing works.

Evoking curiosity can be one of the most effective forms of marketing. When people see something they want to know …

Case Study on Good Social Media Marketing

Before I go further, I just wanted to say that I realize that I often point out companies whose social …

Lessons from Poor Social Networking

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On Wednesday I shared an example of really, really bad social network engagement. For the most part, I posted it …

Taking Advantage of Social Media

Executing Social Media was a good conference.  Everyone participated in the sessions, so we got the benefit of some very …

Social Media Marketing – More Than Just Adding Bookmarks

Social media marketing is more than just adding social bookmarks on your site in hopes that your content spreads like …

Marketing with Facebook and the Web 2.0 Expo

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah …

SMO from the Web 2.0 Expo

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My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 …

The Social Part of Blogging
It's more than just writing...

Whether you have been blogging (for business purposes) for years or have recently started, it is important to not forget …

Advertising with MySpace

It’s 2008, and the media seem to have moved on from one social network obsession to the next—but today MySpace …

Social Media: The Difference Between a Strategy and a Campaign

Over the last day or two, it struck me that a lot of social media marketers haven’t consciously considered the …

What is the Budget for a Social Media Campaign?

Today I will attempt to answer my last and perhaps hardest question of the Marketer’s Foray into Social Media series, …

The Effects of Social Media on Business

Pierre Far, in a guest post on Techipedia  asks the question, Is Social Media the Final Frontier of Marketing? Given …

Questioning the Value of Social Media Marketing

I’m heading out of town early today and don’t have much time for a long post, but just wanted to …