August 23, 2017

Decision Making: You can’t procrastinate your way to success

Here’s a great tip, to help you manage your time better and make more progress with your business than ever before.


Decision time

Delaying decisions is a key source of lost time, lost opportunities and increased stress. It’s hard to get things done, when it takes you weeks or months to make a decision, which could and should have been made in a day or so. These delays also place you at a huge commercial disadvantage, compared to your more agile competitors.

It’s important at this point to dismiss the fallacy that we must dither for weeks before making important business decisions. I have worked with and studied countless successful business owners over the years and all of them were great at making good decisions, in reasonable time. The key phrase there is ‘reasonable time’. No one  would suggest making decisions before you have access to the information you need or before you have had the expert advice you need.

The decision making process I see time and again in the most successful business owners, looks something like this:

  1. They get the information they need.
  2. If required, they then speak to someone who has the expert knowledge they need.
  3. Next, they evaluate their options.
  4. Finally, they make their decision and back it up with action.

The challenge usually kicks in at point number 3

Poor decision makers stall when they reach that third point. They evaluate their options for so long, that they waste days, weeks and sometimes years worth of progress. Their fear of making a bad decision stops them making any decision. They become victims of paralysis by analysis. They end up with lots of unfinished projects, missed opportunities and wasted potential.

This creates another problem. It’s something I call mind fog – an inability to think clearly because there are so many unfinished decisions fogging up your mindI help people gain clarity every day and assure you, when you remove the fog, everything improves.

As business owners, it’s impossible to make much progress if we allow our momentum to stall, at the exact point where we need to make a decision. Look at the decisions you are currently stalling on and ask yourself why. If you need more information, get the information and then make a decision. If you are stalling through fear of getting it wrong, consider the overall cost of stalling for another day, week or year.

It’s no coincidence that every successful business owner is also a good decision maker. After all, we can not procrastinate our way to the top.

Do you have any tips, questions or ideas on how to make better decisions? Share your thoughts with a comment.


About Jim Connolly 93 Articles
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.

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