Emailing Google Analytics Reports

Web analytics are a crucial element to the success of online business. If you can’t analyze your data and adjust your site and marketing messages to improve it, your sales are likely to be stagnant.

That’s why it is quite useful when Google shares valuable tips for using its analytics platform, which has been widely adopted among businesses on the web. A recent tip this week discusses emailing reports.

"Usually reports are mailed out to marketing managers or directors to measure any change in progress from week-to-week,"explains Christina Park of the Google Analytics Team. "With Google Analytics, you can make the process completely automated — you can schedule your reports to be emailed daily, weekly, monthly, or quarterly."

There is an "email" icon above all reports that lets you send reports in the following formats: PDF, CSV, XML, and TSV. You can always delete them from the schedule by going to the "email" icon on the left-hand side of the reports page:

Once you’re there, there is a trash icon that will let you delete scheduled reports.

If you are a small business owner, email reports are a good way for your employees who are tracking analytics to keep you informed. If you are the one doing the tracking, it is a great way to share your stats with others who need to know about them.